Audience Editor, Video

Thenewyorktimes; New York (NY); On-site; USD 120,000 - 135,000; Full time

Job summary

The New York Times in New York, NY seeks an Audience Editor to lead the rollout and support analysis of video projects across on-site and off-platform channels. You will develop distribution strategies for YouTube, TikTok, and more, and build weekly and monthly reports in collaboration with audience and editorial teams.

Reporting to the Editor, Video Audience, you will optimize headlines and metadata, track performance, and help shape coverage plans for major events while upholding journalistic

Qualifications

• 3+ years' experience in journalism or with a media company or other relevant organization, ideally with a proven track record and experience in audience engagement
• Demonstrated understanding of all mainstream and some emerging social channels
• Proven project management skills
• Ability to interpret video data into actionable feedback
• Commitment to The New York Times mission and values.

Responsibilities

• Manage video rollout plans across on-site and off-platform channels, coordinating with video journalists and senior producers to support video initiatives across the desk's video projects, including visual articles, visual investigations, and videos featuring reporters on camera.
• Optimize headlines, descriptions, and metadata to enhance searchability and discovery; tailoring copy to fit platform styles while maintaining editorial integrity.
• Develop and implement social distribution plans with video journalists and producers to maximize the reach and impact of our video journalism.
• Work on coverage plans for tentpole events.
• Work closely with key editorial and audience teams—including search, social, community, homepage, notifications, and newsletters—to align coverage strategies and ensure a cohesive rollout of all of our video projects across platforms.
• Track and analyze competitors' video performance in breaking news and major stories, identifying insights to help benchmark and refine our approach.
• Partner with the Editor, Video Audience to analyze data and signals that shape how we present stories across platforms; deliver actionable daily, weekly, and monthly reports.
• Collaborate with Video's Operations Director to identify video projects for award submissions and provide audience impact reports.
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Skills

Audience engagement

Social media platforms

Project management

Data interpretation

Editorial judgment

Tools

Airtable

Google Suite

Video analytics tools

Job description

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It's why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It's why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it's why our business strategy centers on making journalism so good that it's worth paying for.

The New York Times Audience department is hiring an Audience Editor to lead the rollout and support the analysis of our video projects across on-site and off-platform channels. This role will work closely with the leader of video's audience efforts to implement, analyze, and refine distribution strategies to maximize the reach and impact of Times video projects across platforms, including both linear videos and multimedia stories. You will also help build weekly, monthly, and quarterly reports for both onsite and off-platform channels, including competitive analysis, to inform and refine our strategy.

You have experience developing video rollout strategies across platforms and assessing their success, with a strong understanding of all mainstream social video platforms—particularly YouTube and TikTok. We are looking for something with a proven track record of driving video engagement and reach, and who is eager to refine and expand our distribution strategies to maximize the reach and impact of Times video.

This is an in-office position, based in New York City and includes regular attendance in the office four days each week. There may be some flexibility to work remotely per your departmental guidance.

Responsibilities:

• Manage video rollout plans across on-site and off-platform channels, coordinating with video journalists and senior producers to support video initiatives across the desk's video projects, including visual articles, visual investigations, and videos featuring reporters on camera.
• Optimize headlines, descriptions, and metadata to enhance searchability and discovery; tailoring copy to fit platform styles while maintaining editorial integrity.
• Develop and implement social distribution plans with video journalists and producers to maximize the reach and impact of our video journalism.
• Work on coverage plans for tentpole events.
• Work closely with key editorial and audience teams—including search, social, community, homepage, notifications, and newsletters—to align coverage strategies and ensure a cohesive rollout of all of our video projects across platforms.
• Track and analyze competitors' video performance in breaking news and major stories, identifying insights to help benchmark and refine our approach.
• Partner with the Editor, Video Audience to analyze data and signals that shape how we present stories across platforms; deliver actionable daily, weekly, and monthly reports.
• Collaborate with Video's Operations Director to identify video projects for award submissions and provide audience impact reports.
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

This role reports to the Editor, Video Audience.

Basic Qualifications:

• 3+ years' experience in journalism or with a media company or other relevant organization, ideally with a proven track record and experience in audience engagement
• Demonstrated understanding of all mainstream and some emerging social channels
• Proven project management skills
• Ability to interpret video data into actionable feedback
• Commitment to The New York Times mission and values.

Preferred Qualifications:

• Ability to write in an engaging, smart tone that feels native to social media and still consistent with The New York Times' voice and editorial values.
• Strong editorial judgment; comfortable with experimenting and refining strategies to optimize content for different audiences.
• Experience with project management tools (Airtable, Google Suite)
• Experience running a social media account with an emphasis on video publishing
• Experience working cross-functionally across several departments

REQ-020430

The annual base pay range for this role is between: $120,000 - $135,000 USD

Additional Compensation and Benefits

For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.

For roles outside of the U.S., information on benefits will be provided during the interview process.

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