Auctions at Showplace | New York City, NY
Employment Type: Full-Time, On-Site
Marketing & Social Media Coordinator
Auctions at Showplace is seeking a creative, organized, and hands‑on Marketing & Social Media Coordinator to execute day‑to‑day marketing initiatives across social media, email marketing, digital content, and auction promotions.
Working within an established brand and marketing strategy, this individual will be responsible for bringing campaigns to life, managing content calendars, creating engaging visual and written content, and ensuring timely execution of marketing initiatives across Showplace’s auction, retail, and estate‑buying businesses.
A core responsibility of this position will be managing and executing email marketing campaigns, alongside overseeing daily social media activity and coordinating promotional efforts for weekly auctions, Estate Auctions, Tag Sales, and special events.
The ideal candidate has a strong eye for design, excellent writing and communication skills, and the ability to independently manage multiple projects in a fast‑paced, deadline‑driven environment.
Key Responsibilities
Social Media & Content Creation
- Manage day-to-day social media activities, primarily Instagram, including feed posts, Stories, Reels, and audience engagement.
- Create, schedule, and publish engaging content highlighting fine art, furniture, jewelry, design, and other auction categories.
- Execute a consistent social media content calendar aligned with weekly auctions, Estate Auctions, Tag Sales, and special events.
- Produce and edit short‑form videos, graphics, and other digital content.
- Coordinate photography and video assets, including capturing content on‑site as needed.
- Write compelling captions and promotional copy consistent with Showplace’s established brand voice.
- Maintain a cohesive visual identity and brand aesthetic across social platforms.
- Monitor social media engagement, audience growth, and content performance.
Email Marketing & Auction Promotion
- Manage the day-to-day execution of email marketing campaigns, including content creation, design, audience segmentation, scheduling, and distribution.
- Build and execute targeted email promotions for weekly auctions, Estate Auctions, Tag Sales, featured collections, and special events.
- Maintain email marketing calendars, contact lists, and campaign schedules.
- Coordinate email and social media promotions to ensure consistent messaging and timing.
- Collaborate with internal teams to gather auction highlights, photography, descriptions, and promotional content.
- Monitor email campaign performance, including open rates, click‑through rates, and audience engagement.
- Ensure all email communications align with Showplace’s established brand identity and marketing strategy.
Influencer Relations & Brand Marketing
- Manage outreach and ongoing correspondence with influencers and content creators to coordinate social media promotions, collaborations, and event coverage.
- Coordinate influencer schedules, content deliverables, promotional timelines, and follow‑up.
- Support marketing initiatives across Showplace's auction, retail, and estate‑buying businesses.
- Develop promotional graphics, digital assets, and marketing materials consistent with established brand guidelines.
- Assist with seasonal campaigns, special promotions, and brand initiatives.
- Support public relations initiatives, including coordinating marketing materials and gathering assets.
- Ensure consistent brand presentation across digital and print materials.
Website, Digital Marketing & Reporting
- Coordinate routine website content updates, auction promotions, and homepage messaging.
- Upload and organize auction‑related video content across YouTube and other digital platforms.
- Collaborate with specialized SEO, PPC, and website support as needed.
- Support search engine optimization (SEO) and generative engine optimization (GEO) initiatives, with familiarity in AI‑powered tools and emerging digital marketing technologies to improve content visibility, discoverability, and overall marketing effectiveness.
- Track social media, email marketing, and digital campaign performance.
- Compile monthly marketing reports and provide insights on campaign results.
- Identify opportunities to improve marketing execution, audience engagement, and workflow efficiency.
Marketing Coordination & Operations
- Maintain an organized marketing calendar covering auctions, Tag Sales, special events, and ongoing campaigns.
- Coordinate marketing deadlines, content approvals, and deliverables across departments.
- Organize and maintain digital assets, including photography, video, graphics, and marketing materials.
- Manage multiple overlapping projects while ensuring accuracy, consistency, and timely completion.
- Support additional marketing projects and initiatives as needed.
Qualifications
- 2–4 years of experience in social media management, digital marketing, content creation, email marketing, or a related field.
- Strong writing, editing, and visual storytelling skills.
- Demonstrated experience creating and executing social media and email marketing campaigns.
- Experience managing email marketing campaigns using digital marketing platforms, including audience segmentation, scheduling, and performance reporting.
- Proficiency with Canva and social media management tools.
- Experience creating and editing short‑form video content, including Instagram Reels.
- Strong eye for design, visual presentation, and brand consistency.
- Excellent organizational skills and the ability to manage multiple deadlines.
- Comfortable working independently, taking initiative, and executing established marketing plans.
- Strong interpersonal and communication skills, including experience coordinating with external partners or content creators.
- Attention to detail and ability to maintain accuracy in a deadline‑driven environment.
- Interest in fine art, interiors, furniture, design, luxury goods, or the auction industry is strongly preferred.
- Experience with website content management systems, Google Analytics, or other digital marketing tools is a plus.
Position & Schedule
Full-Time | On-Site | New York City
Salary: $50,000-$55,000 annually
This is a full‑time, on‑site position. Schedule flexibility is required, including occasional evening and weekend hours as needed to support auctions, Tag Sales, and special events.
About Auctions at Showplace
Auctions at Showplace is a New York City‑based auction house offering a diverse selection of fine art, furniture, decorative arts, jewelry, and design sourced from estates and private collections. Through our auctions, retail operations, and estate‑buying services, we connect distinctive objects with collectors, designers, and buyers.
Our team works in a dynamic, collaborative environment where creativity, attention to detail, and a passion for exceptional objects are valued.