Attendee Acquisition Manager, Trade Shows

RELX INC; Norwalk (CT); Presencial; USD 72.000 - 119.000; Jornada completa

Descripción de la vacante

RELX INC in Norwalk, CT seeks an Attendee Acquisition Manager to drive on-site attendee engagement for our world-class events. You will develop targeted attendee strategies, build relationships, and collaborate with Marketing to optimize data-driven outreach across the show cycle.

Responsibilities include establishing registration goals, coordinating onsite programming, and reporting weekly progress. Extensive travel (approx.

Formación

• 5-6 years account management or related experience; sales/marketing experience preferred
• Demonstrate excellent organization and interpersonal skills
• Have highly effective verbal and written communication skills
• Demonstrate excellent attention to detail
• High proficiency with computer skills (Word, PowerPoint, Excel)
• Willing to travel domestically and internationally (≈30% travel)

Responsabilidades

• Develop relationships with targeted attendee customers via visits, calls, and emails.
• Identify prospective attendee targets using LinkedIn Sales Navigator.
• Collaborate with Marketing to create target lists and data mining plans.
• Set attendee registration goals and report weekly progress.
• Plan onsite programming and events to elevate the customer experience.
• Join strategic meetings to shape annual strategy and budget.
• Provide personalized service and manage onsite attendee experiences.
• Attend key industry events to strengthen relationships and seek partnerships.
• Nurture relationships with associations and industry groups.
• Track trends and feedback to inform internal teams.

Conocimientos

Account management experience

Sales/marketing experience

Organization skills

Interpersonal skills

Verbal and written communication

Attention to detail

Proficiency with Word/PowerPoint/Excel

Travel willingness

LinkedIn Sales Navigator

Herramientas

LinkedIn Sales Navigator

Descripción del empleo

Norwalk, CT

Full time

R118701

Attendee Acquisition Manager

Are you passionate about customer experience and creating unforgettable events?

Would you like to drive attendance at world class trade shows and events?

About our Team

Attendee Acquisition Managers work with event and marketing leadership to define key segments based on the brand strategy along with purchasing power and buying influence within the industry. They work directly with these target segments, with the goal of creating successful relationships and driving them to attend the event.

About the Role

The Attendee Acquisition Manager uses their customer knowledge and creativity to develop the at-show programming for key attendees. Understanding new data mining opportunities and building customer databases to drive growth is key. Engaging with prospects and collaborating with internal partner groups is critical. Providing insights into the evolution of our customer experience demonstrating a high understanding of customer needs.

Responsibilities

• Developing relationships with targeted attendee customers through visits, phone calls and e-mails throughout the show cycle.


• Researching and identifying prospective attendee targets using tools such as LinkedIn Sales Navigator.


• Collaborating with Marketing to develop target lists and execute data mining plans. Supporting the creation of the marketing communications plan for targeted attendees.


• Defining goals for attendee registration targets. Reporting on weekly registration tracking to ensure attendance goals are met.


• Working cross functionally to ideate, plan and execute onsite programming & events, with a focus on elevating the customer experience.


• Participating in strategic meetings to develop annual strategy and budget.


• Providing personalized service to key attendee customers, managing all aspects of their onsite experience (registration, amenities, special programming, focus groups).


• Attending competitive shows and key industry events to strengthen customer relationships while prospecting new business. Identifying key industry associations for possible partnership and event promotion.


• Managing and nurturing relationships with external groups such as associations and industry buying groups.


• Identifying trends, feedback, and economical factors from the industry and providing insights to internal staff.

Requirements

• 5-6 years account management or related experience; sales/marketing experience preferred


• Demonstrate excellent organization and interpersonal skills


• Have highly effective verbal and written communication skills


• Demonstrate excellent attention to detail


• High proficiency with computer skills (Word, PowerPoint, Excel)


• Able to travel domestically and internationally as required including RX shows, competitive events, association events and customer visits (30% travel)

Work in a Way That Works for You

We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous well-being initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

Working Pattern

Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.

About the Business

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organizations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit http://www.rxglobal.com.

U.S. National Base Pay Range: $71,600 - $119,400. Geographic differentials may apply in some locations to better reflect local market rates.

We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here (https://www.relx.com/careers/join-us/benefits) to access benefits specific to your location.

We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.

We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

USA Job Seekers:

EEO Know Your Rights.

RELX is a global provider of information-based analytics and decision tools for professional and business customers, enabling them to make better decisions, get better results and be more productive.

Our purpose is to benefit society by developing products that help researchers advance scientific knowledge; doctors and nurses improve the lives of patients; lawyers promote the rule of law and achieve justice and fair results for their clients; businesses and governments prevent fraud; consumers access financial services and get fair prices on insurance; and customers learn about markets and complete transactions.

Our purpose guides our actions beyond the products that we develop. It defines us as a company. Every day across RELX our employees are inspired to undertake initiatives that make unique contributions to society and the communities in which we operate.