Athletics Partnerships General Manager: Revenue Growth

Learfield; Winston-Salem (NC); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Health Savings Account

Life Insurance

Paid Time Off

Parental Leave

Paid Holidays

401(k) Match

Disability Insurance

Job summary

Learfield in Winston-Salem, NC, seeks a proven General Manager to lead the Sports Properties team and serve as the primary liaison to the university’s Athletics Department. You will oversee the multimedia rights program, partner platform, and strategic campus engagement.

The GM will drive revenue growth, manage day-to-day operations, coach staff, and maintain a culture of accountability. You will collaborate with regional and corporate teams to optimize sales strategies across traditional,

Qualifications

• 8+ years in sponsorship sales, sports marketing, or related B2B revenue roles.
• Experience leading teams, hiring, coaching, and developing talent.
• Proven ability to manage complex partnerships with executive stakeholders.

Responsibilities

• Lead the sports properties team to drive revenue and client solutions.
• Manage annual budgets, forecasts, and property-level financial performance.
• Cultivate relationships with sponsors, university stakeholders, and brand partners.
• Represent Learfield in campus meetings and events to promote engagement.
• Coach and develop staff, ensuring a positive, inclusive culture.

Skills

Sponsorship sales

Team leadership

Strategic partnerships

Relationship building

Education

Bachelor's degree

Job description

Learfield in Winston-Salem, NC, seeks a proven General Manager to lead the Sports Properties team and serve as the primary liaison to the university’s Athletics Department. You will oversee the multimedia rights program, partner platform, and strategic campus engagement.

The GM will drive revenue growth, manage day-to-day operations, coach staff, and maintain a culture of accountability. You will collaborate with regional and corporate teams to optimize sales strategies across traditional,