Athletics Marketing & Revenue Growth Lead

University of Louisiana, Lafayette; Arbolada Addition (LA); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Canva access

Adobe Creative Cloud

Job summary

University of Louisiana at Lafayette seeks an Assistant Director of Marketing & Revenue Generation for its Athletics Department to develop and execute integrated marketing and fan-engagement strategies across sports programs. You will lead digital and traditional campaigns, drive ticket sales, and collaborate with campus partners to maximize attendance and revenue.

Ideal candidates will have a Bachelor's in a related field, experience in athletic marketing or ticket sales, and strong

Qualifications

• Bachelor's degree in marketing, communications, public relations, business, sport management or related field.
• Experience in collegiate athletics, professional sports, sports marketing, event marketing, entertainment, ticket sales or a related field.
• Demonstrated experience developing and executing marketing or promotional campaigns.
• Strong written and verbal communication skills.
• Demonstrated organizational and project-management skills.
• Ability to work evenings, weekends and holidays as required by the athletics schedule.

Responsibilities

• Develop and execute comprehensive marketing plans for assigned sports and department-wide initiatives.
• Implement ticket sales strategies to achieve revenue and attendance goals for assigned sports and special events.
• Assist with outbound ticket sales efforts through prospecting, lead generation and customer outreach initiatives.
• Create strategies designed to increase ticket sales, attendance, fan engagement and revenue generation.
• Coordinate special ticket promotions, discounts, premium seating offers and fan incentive programs to maximize revenue.
• Develop targeted promotional campaigns for season ticket sales, single-game tickets, group sales, student attendance and special events.
• Collaborate with the ticket office to develop and execute promotional strategies that support revenue goals.
• Assist in identifying new revenue-generating opportunities through marketing campaigns, special events, digital initiatives and community partnerships.
• Monitor campaign performance and make recommendations based on attendance and sales engagement data.
• Develop and execute game-day marketing and promotional plans for assigned sports.
• Create engaging pregame, in-game and postgame experiences designed to increase attendance and fan satisfaction.
• Develop game scripts, promotional schedules and fan-engagement elements.
• Coordinate promotional giveaways, theme nights, contests, recognitions and special events.
• Collaborate with game presentation, facilities, spirit groups, public address, video production and other internal teams.
• Evaluate game-day initiatives and recommend improvements based on attendance and fan engagement results.
• Develop and implement integrated marketing campaigns across digital, social, email, web, print, radio, television and other appropriate platforms.
• Assist with development of targeted email campaigns to fans, students, alumni, season-ticket holders and other constituent groups.
• Utilize CRM and marketing platforms to support audience segmentation and targeted communications.
• Monitor digital campaign performance, engagement and conversion metrics.
• Collaborate with Athletics Communications and Creative Services to ensure consistent messaging and brand presentation.
• Assist in developing creative briefs and promotional assets.
• Develop initiatives to increase student attendance and engagement at athletics events.
• Build relationships with student organizations, campus departments and student leaders.
• Develop youth, school, alumni and community outreach initiatives.
• Coordinate appearances and community engagement opportunities involving coaches and student-athletes.
• Represent Athletics at community events and promotional opportunities.
• Develop partnerships with local businesses and organizations to expand the athletics brand and drive attendance.
• Track and evaluate marketing campaign performance, attendance trends, ticket sales and fan engagement.
• Prepare reports and recommendations for Athletics leadership.
• Utilize available ticketing, CRM, digital and social analytics to inform marketing decisions.
• Establish measurable objectives for assigned campaigns and evaluate results.
• Make data-informed recommendations for future marketing and revenue strategies.
• Recruit, train and supervise student employees, interns, ambassadors as assigned.
• Coordinate multiple projects and deadlines simultaneously.
• Maintain accurate records of marketing initiatives, promotional inventories and campaign results.
• Perform other duties as assigned.

Skills

Marketing campaigns

Ticket sales

CRM utilization

Data analytics

Communication skills

Project management

Relationship building

Team collaboration

Education

Bachelor's degree in Marketing/related field

Master's degree (preferred)

Tools

Adobe Creative Cloud

Canva

Daktronics

CRM platforms

Microsoft Office / Google Workspace

Job description

University of Louisiana at Lafayette seeks an Assistant Director of Marketing & Revenue Generation for its Athletics Department to develop and execute integrated marketing and fan-engagement strategies across sports programs. You will lead digital and traditional campaigns, drive ticket sales, and collaborate with campus partners to maximize attendance and revenue.

Ideal candidates will have a Bachelor's in a related field, experience in athletic marketing or ticket sales, and strong