Athletics Marketing & Gameday Experience Leader

Ajcunet; San Francisco (CA); On-site; USD 80,000 - 100,000; Full time

Job summary

University of San Francisco is seeking an Assistant Athletics Director for Marketing and Fan Engagement to lead multi-channel marketing campaigns, branding initiatives, and game experiences. The role collaborates with ticket sales and communications to boost attendance and revenue while maintaining a unified university voice.

The successful candidate will supervise a marketing team, manage outreach to students and donors, and coordinate social media, video, and campus messaging.

Qualifications

• Bachelor’s Degree required.
• 6+ years of experience in marketing and/or fan engagement.
• Proficient in Microsoft Office Suite.
• Proficient in Adobe Creative Suite (Photoshop, After Effects, Illustrator, InDesign, Premiere).
• Outstanding administrative and organizational skills.
• Leadership experience in fast-paced environments requiring production execution.
• Willingness to work extensive night/weekend schedule.
• Knowledge of NCAA performances, brands and rules/regulations.
• Understanding of game production management and content development.
• Knowledge of USF mission and athletic department goals.

Responsibilities

• Develop and execute multi-channel marketing campaigns upholding brand standards.
• Plan and implement promotions and gameday activities for ticketed sports.
• Promote events within the University community to students, faculty and staff.
• Coordinate with ticketing to promote fan attendance and revenue.
• Oversee branding initiatives and social media/video strategy.
• Create and manage gameday experiences for donors, season ticket holders, and students.
• Collaborate with external partners on ad campaigns and sponsorships.
• Supervise a marketing team and ensure timely delivery of plans.

Skills

Marketing

Fan Engagement

Leadership

Event Planning

Strategic Communications

Education

Bachelor's Degree

Tools

Adobe Creative Suite

Microsoft Office

Job description

University of San Francisco is seeking an Assistant Athletics Director for Marketing and Fan Engagement to lead multi-channel marketing campaigns, branding initiatives, and game experiences. The role collaborates with ticket sales and communications to boost attendance and revenue while maintaining a unified university voice.

The successful candidate will supervise a marketing team, manage outreach to students and donors, and coordinate social media, video, and campus messaging.