Athletics Communications Lead — Assistant/Associate Director

Auburn University; Auburn (AL); On-site; USD 60,000 - 95,000; Full time

Job summary

Auburn University Athletics is seeking an Assistant Director/Associate Director of Athletics Communications to lead communications for Auburn Softball and other assigned sports. You will shape messaging, manage media relations, and craft editorial content to elevate student-athletes and coaches while aligning with Auburn's broader story.

The role functions as a trusted advisor to coaches and athletics leadership, coordinating with creative, digital, and broadcast teams and ensuring NCAA/SEC

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, or related field.
• 2 years of experience in public relations, media relations, and/or communications services.
• 4 years of experience in public relations, media relations, and/or communications services.

Responsibilities

• Independently manages communications operations for Auburn Softball and other assigned sport(s), including high-volume, high visibility, or otherwise complex coverage responsibilities.
• Serves as the lead communications strategist for Auburn Softball and other assigned sport(s), determining coverage priorities, messaging approach, and media relations strategy.
• Advises coaches and sport leadership on media strategy, interview preparation, and sensitive communications matters; escalates issues appropriately.
• Produces and oversees major editorial and reference materials, such as season guides, feature packages, award submissions, and comprehensive notes, with minimal review.
• Oversees media operations for Auburn Softball and other assigned sport(s), including interview coordination, press accommodations, credentialing oversight, and postgame communications.
• Promotes student-athletes, coaches, and programs for conference and national recognition through proactive media outreach and award nominations.
• Trains and mentors student assistants and less-experienced staff on communications processes, quality standards, and operational expectations.
• Collaborates with creative, digital, marketing, and broadcast partners to align messaging and enhance visibility for Auburn Softball and other assigned sport(s).
• Complies with all applicable National Collegiate Athletic Association (NCAA) and Southern Conference (SEC) regulations in the performance of job duties.

Skills

Public relations

Media relations

Communications

Education

Bachelor's degree in Public Relations, Communications, Journalism, or related field

Job description

Auburn University Athletics is seeking an Assistant Director/Associate Director of Athletics Communications to lead communications for Auburn Softball and other assigned sports. You will shape messaging, manage media relations, and craft editorial content to elevate student-athletes and coaches while aligning with Auburn's broader story.

The role functions as a trusted advisor to coaches and athletics leadership, coordinating with creative, digital, and broadcast teams and ensuring NCAA/SEC