Athletic Communications Lead — Strategy, Media & Impact

Auburn; Auburn, Northern (AL, KY); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Life-Changing Impact

Culture of Excellence

We’re Here for You

Sweet Home Alabama

A Place for Everyone

Job summary

Auburn Athletics is seeking an Assistant Director/Associate Director, Athletics Communications to lead communications strategy for assigned sport(s), shaping media relations, messaging, and editorial content.

You will advise coaches, coordinate coverage, and collaborate with marketing and broadcast partners to elevate the program and connect with fans, media, and the community. The role requires a bachelor's in PR/Communications and several years in PR or media relations.

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, or related field
• Bachelor's degree in Public Relations, Communications, Journalism, or related field
• Bachelor's degree in Public Relations, Communications, Journalism, or related field

Responsibilities

• Independently manages communications operations for assigned sport(s), including high-volume, high visibility, or otherwise complex coverage responsibilities.
• Serves as the lead communications strategist for assigned sport(s), determining coverage priorities, messaging approach, and media relations strategy.
• Advises coaches and sport leadership on media strategy, interview preparation, and sensitive communications matters; escalates issues appropriately.
• Produces and oversees major editorial and reference materials, such as season guides, feature packages, award submissions, and comprehensive notes, with minimal review.
• Oversees media operations for assigned sport(s), including interview coordination, press accommodations, credentialing oversight, and postgame communications.
• Promotes student-athletes, coaches, and programs for conference and national recognition through proactive media outreach and award nominations.
• Trains and mentors student assistants and less-experienced staff on communications processes, quality standards, and operational expectations.
• Collaborates with creative, digital, marketing, and broadcast partners to align messaging and enhance visibility for assigned sport(s).
• Complies with all applicable National Collegiate Athletic Association (NCAA) and Southeast Conference (SEC) regulations in the performance of job duties.

Skills

Public relations

Media relations

Communications

Education

Bachelor's degree in Public Relations, Communications, Journalism, or related field

Bachelor's degree in Public Relations, Communications, Journalism, or related field

Bachelor's degree in Public Relations, Communications, Journalism, or related field

Job description

Auburn Athletics is seeking an Assistant Director/Associate Director, Athletics Communications to lead communications strategy for assigned sport(s), shaping media relations, messaging, and editorial content.

You will advise coaches, coordinate coverage, and collaborate with marketing and broadcast partners to elevate the program and connect with fans, media, and the community. The role requires a bachelor's in PR/Communications and several years in PR or media relations.