Athletics Brand & Creative Strategy Lead

Wright State University; Dayton (OH); Hybrid; USD 50,000 - 61,000; Full time

Job summary

Wright State University is seeking an Assistant Athletics Director of Media & Creative Strategy to lead the department’s creative content, digital communications, and brand strategy. You will oversee video production, photography, graphic design, and social media, aligning athletics messaging with institutional branding standards.

The role reports to the Deputy Athletic Director for Engagement and Partnerships and supervises staff, while partnering with University Marketing to optimize fan

Qualifications

• Bachelor’s degree in Communications, Marketing, Journalism, digital Media, Sports Management, Graphic Design, Film/Video Production, or a related field.
• 3–5 years of hands‑on experience in collegiate athletics communications, creative services, digital media, sports marketing, or related field.
• Experience developing and executing social media, content, and digital communications strategies in an athletics environment.
• Proficiency shooting and editing video and photography, graphic design, and digital content.

Responsibilities

• Lead planning and execution of Wright State Athletics’ digital content and brand strategy.
• Develop and maintain content calendars aligned with priorities and events.
• Establish creative standards, messaging guidelines, and visual identity across platforms.
• Collaborate with University Marketing & Communications for branding and storytelling consistency.
• Oversee content workflows, asset management, and multimedia production.

Skills

Social media strategy

Content creation

Video production

Adobe Creative Cloud

Graphic design

Analytics

Project management

Collaboration

Education

Bachelor's degree

Master's degree

Tools

Adobe Premiere Pro

Photoshop

After Effects

Google Analytics

SIDEARM CMS

Meta Business Manager

Job description

Wright State University is seeking an Assistant Athletics Director of Media & Creative Strategy to lead the department’s creative content, digital communications, and brand strategy. You will oversee video production, photography, graphic design, and social media, aligning athletics messaging with institutional branding standards.

The role reports to the Deputy Athletic Director for Engagement and Partnerships and supervises staff, while partnering with University Marketing to optimize fan