Assistant Athletics Director of Media & Creative Strategy

Wright State University; Dayton (OH); On-site; USD 50,000 - 61,000; Full time

Job summary

Wright State University is seeking an Assistant Athletics Director of Media & Creative Strategy to lead the department’s creative content, digital communications, and brand strategy. You will oversee video production, photography, graphic design, and social media, aligning athletics messaging with institutional branding standards.

The role reports to the Deputy Athletic Director for Engagement and Partnerships and supervises staff, while partnering with University Marketing to optimize fan

Qualifications

• Bachelor’s degree in Communications, Marketing, Journalism, digital Media, Sports Management, Graphic Design, Film/Video Production, or a related field.
• 3–5 years of hands‑on experience in collegiate athletics communications, creative services, digital media, sports marketing, or related field.
• Experience developing and executing social media, content, and digital communications strategies in an athletics environment.
• Proficiency shooting and editing video and photography, graphic design, and digital content.

Responsibilities

• Lead planning and execution of Wright State Athletics’ digital content and brand strategy.
• Develop and maintain content calendars aligned with priorities and events.
• Establish creative standards, messaging guidelines, and visual identity across platforms.
• Collaborate with University Marketing & Communications for branding and storytelling consistency.
• Oversee content workflows, asset management, and multimedia production.

Skills

Social media strategy

Content creation

Video production

Adobe Creative Cloud

Graphic design

Analytics

Project management

Collaboration

Education

Bachelor's degree

Master's degree

Tools

Adobe Premiere Pro

Photoshop

After Effects

Google Analytics

SIDEARM CMS

Meta Business Manager

Job description

Assistant Athletics Director of Media & Creative Strategy

Wright State University is an equal opportunity employer.

Faculty Rank or Job Title

Faculty Rank or Job Title Assistant Athletics Director of Media & Creative Strategy

Job Category:

Job Category: Administrative (exempt/non-exempt)

Department

Department Intercollegiate Athletics

EEO number:

EEO number: 27P051

Position FTE

100%

Minimum Annual Salary

Minimum Annual Salary $55,000

Salary Band:

Salary Band: UC S04

Job Summary/Basic Function:

The Assistant Athletic Director for Media & Creative Strategy provides leadership for the development, execution, and management of Wright State Athletics’ creative content, digital communications, social media presence, and brand strategy. Reporting to the Deputy Athletic Director for Engagement and Partnerships, this position is responsible for enhancing the visibility, reputation, and engagement of Wright State Athletics through strategic storytelling, visual communications, and fan-focused content initiatives.

The Assistant Athletic Director serves as the department’s lead creative and digital communications professional, overseeing content planning, brand management, social media strategy, and multimedia production efforts that support student-athlete storytelling, ticket sales, fan engagement, fundraising, recruiting, and corporate partnerships.

This position works closely with University Marketing & Communications to ensure athletics messaging, visual identity, and communications efforts align with institutional branding standards and strategic priorities while maintaining a distinctive and engaging athletics presence.

The Assistant Athletic Director supervises the Multimedia Coordinator and student staff and is responsible for developing efficient content workflows, establishing creative standards, and ensuring consistent execution across all athletics communication channels.

Minimum Qualifications

• Bachelor’s degree in Communications, Marketing, Journalism, digital Media, Sports Management, Graphic Design, Film/Video Production, or a related field.
• 3-5 years of hands‑on progressive experience in collegiate athletics communications, creative services, digital media, sports marketing, or a related field.
• Demonstrated experience developing and executing social media, content, and digital communications strategies in an athletics environment.
• Proficiency shooting and editing professional-quality video and photography, graphic design and digital content.
• Proficiency in Adobe Creative Cloud, including Adobe Premiere Pro, Photoshop, and After Effects strongly preferred; equivalent tools accepted where output quality is equal.
• Working knowledge of social platform algorithms and how content, distribution, and timing interact to drive measurable performance.
• Familiarity with paid social – particularly Meta Business Manager – and how organic and paid strategies complement each other.
• Highly organized with the ability to manage multiple projects and competing deadlines simultaneously.

Preferred Qualifications

• Master’s degree in Sports Administration, Communications, Marketing, Business Administration, or related field.
• Five (5) or more years of experience in NCAA Division I athletics communications, creative services, strategic communications, sports marketing, or digital media.
• Experience leading creative content operations within an athletics department.
• Demonstrated success developing content that supports fan engagement, ticket sales, fundraising, recruiting, and brand growth.
• Experience supervising full‑time staff.
• Knowledge of NCAA , Horizon League, and higher education communications practices.
• Experience with SIDEARM Sports or similar website content management systems.
• Experience utilizing social media analytics and reporting tools.
• Familiarity with live event production, video board operations, and in‑game entertainment.
• Experience with graphic design including motion graphics and brand identity application.
• Experience managing external creative agencies, freelancers, or contracted production vendors.
• Working knowledge of Google Analytics or equivalent web analytics platforms.

Essential Functions and percent of time:

Brand Management, Content Strategy & Communications – (30%)

• Lead the planning and execution of Wright State Athletics’ digital content and brand strategy.
• Develop and maintain departmental content calendars that align with athletics priorities, institutional initiatives, and key annual events.
• Establish and maintain creative standards, messaging guidelines, and visual identity practices across athletics platforms.
• Work collaboratively with University Marketing & Communications to ensure consistency in branding, messaging, crisis communications, and institutional storytelling.
• Identify opportunities to promote student‑athletes, coaches, programs, alumni, and athletics accomplishments through coordinated communication efforts.
• Serve as a key communications and branding resource for athletics administrators, coaches, and campus partners.

Creative Content Development & Production – (25%)

• Lead the creation and production of high‑quality digital content, including video features, promotional campaigns, photography, graphic design, social media content, and storytelling initiatives.
• Provide creative direction and editorial oversight for all content produced by athletics communications and creative staff.
• Personally create and edit content as needed to support departmental priorities and time‑sensitive projects.
• Develop content templates, production workflows, and asset management processes that promote efficiency and consistency.
• Oversee the department’s digital asset library, ensuring proper organization and accessibility of photography, video, and brand resources.

Social Media & Digital Engagement – (20%)

• Direct the strategic use of athletics social media channels to increase fan engagement, institutional visibility, and community awareness.
• Monitor digital analytics and audience engagement data to inform content decisions and improve performance.
• Develop platform‑specific content strategies that support athletics goals while maintaining consistent brand standards.
• Coordinate social media coverage of athletics events, championships, student‑athlete achievements, and institutional initiatives.
• Collaborate with Athletics Communications staff to ensure timely promotion of results, news, and department announcements.

Essential Functions and percent of time (cont'd):

• Supervise, mentor, and evaluate the Multimedia Coordinator, student employees, interns, and other assigned staff.
• Establish clear expectations, workflows, production schedules, and quality standards for creative services operations.
• Collaborate with athletics communications, marketing, ticket sales, development, corporate partnerships, and event management staff to support departmental goals.
• Serve as a creative resource for coaches and sports programs while balancing department‑wide priorities.
• Assist in developing annual creative services goals, budgets, equipment needs, and operational plans.

Revenue Generation, Fan Engagement & Gameday Experience – (10%)

• Develop creative content and campaigns that support ticket sales, fundraising initiatives, community engagement, and corporate partnership activation.
• Collaborate with marketing and event operations staff to enhance the fan experience through video board content, promotional graphics, team introductions, and in‑game features.
• Support major athletics events, donor functions, community outreach initiatives, and special projects.
• Provide creative support for sponsorship fulfillment and promotional opportunities that increase visibility for athletics partners.

Non-Essential Functions and percent of time:

Working Conditions

• Various working conditions.
• Ability to work evenings, weekends, holidays, and travel as required.

To preserve the safety and security of the campus community and to maintain the integrity of university operations, it is the policy of Wright State University before making an employment offer conduct various background checks, such as a criminal record, credit history when job related and/or education verifications. Additionally, an administrative review shall be conducted whenever the university learns that an employee is charged with or convicted of a crime (except for minor vehicle violations). Frequently asked questions related to background checks may be found on the Human resources website at http://www.wright.edu/human-resources.

Effective July 1, 2017, per Policy 7230 Wright State University is tobacco‑free. Tobacco use, including the sale, advertising sampling and distribution of tobacco products and tobacco related items is prohibited in all university facilities, on all university owned or leased grounds, university owned or operated residence halls and apartments, and at all university sponsored events regardless of location. Tobacco use is also prohibited in all university vehicles or on any equipment owned, leased or operated by Wright State University. This policy applies to anyone on campus including students, faculty, staff, visitors, consultants, vendors, patients, volunteers, and contractor employees.

Special Instructions to Applicants

Posting Date

Posting Date 09/16/2026

First Consideration Date:

First Consideration Date: 09/25/2026

Closing Date

Open Until Filled Yes

Supplemental Questions

Required fields are indicated with an asterisk (*).

• * Do you have a Bachelor's degree?
  • Yes
  • No
• * Do you have 3-5 years of hands‑on experience developing content for social media accounts and executing digital campaigns from strategy through execution?
  • Yes
  • No
• * Do you have a bachelor’s degree in communications, Marketing, Journalism, digital Media, Sports Management, Graphic Design, Film/Video Production, or a related field?
  • Yes
  • No

3640 Colonel Glenn Hwy., Dayton, OH 45435 USA