Athletic Media Relations & Marketing Assistant Coordinator

Wayland Baptist University; Plainview, Northern (TX, KY); Hybrid; USD 45,000 - 60,000; Full time

Job summary

Wayland Baptist University is seeking an Assistant Coordinator of Athletic Media Relations & Marketing to support the Intercollegiate Athletics department. The role focuses on providing university information to national and conference offices, opponents, and media, while assisting with branding, marketing, promotions, social media, and content across platforms.

The position requires five years of experience in sports information/marketing, strong communication skills, and knowledge of athletic

Qualifications

• Bachelor’s degree in related field required or equivalent professional background and field experience.
• Master’s degree in related field preferred.
• Five (5) years of progressive experience in sports information, communications, marketing and promotions.
• Knowledge of social media, digital and e-mail marketing strategies and applications.
• Working knowledge of athletic statistical applications.
• Understanding of graphic design principles and practices.
• Knowledge of journalistic writing and reporting techniques including proper English usage, spelling, grammar and punctuation.

Responsibilities

• Serve as an assistant media liaison for Wayland Baptist University athletics.
• Monitor and ensure compliance with NAIA, Sooner Athletic Conference and university policies as they relate to statistics and publications.
• Assist in media coverage for campus athletic venues and with game management personnel.
• Develop, coordinate, and execute a comprehensive marketing plan for intercollegiate athletics.
• Assist with brand strategy across print, digital and broadcast platforms.

Skills

Microsoft Word

DakStats

StatCrew

Adobe InDesign

Oral communication

Graphic design principles

Education

Bachelor’s Degree in related field

Master’s Degree in related field preferred

Job description

Wayland Baptist University is seeking an Assistant Coordinator of Athletic Media Relations & Marketing to support the Intercollegiate Athletics department. The role focuses on providing university information to national and conference offices, opponents, and media, while assisting with branding, marketing, promotions, social media, and content across platforms.

The position requires five years of experience in sports information/marketing, strong communication skills, and knowledge of athletic