Athletic Media Relations Lead & Content Strategist

Eastern Michigan University; Ypsilanti (MI); On-site; USD 65,000 - 92,000; Full time

Job summary

Eastern Michigan University is seeking an Assistant Director, Athletic Media Relations to manage media relations for the department and contribute to social media and graphic design strategy. The role coordinates all media activities for assigned sports, serves as liaison to local and national media, and maintains statistics and records for these programs.

The position requires a Bachelor's degree and 2+ years of relevant experience in sports information or public relations, with solid graphic

Qualifications

• Bachelor's degree required.
• A minimum of two years full-time collegiate or professional sports information, media relations or public relations experience required.
• Graphic design experience and working knowledge of Adobe Creative Cloud is required.
• Ability to create and update graphics using Adobe Photoshop and documents using Adobe InDesign is required.
• Direct experience with Stat Crew (Automated Scorebook) and/or NCAA Live Stats (Genius) is required.
• Experience With SIDEARM Web-editing Software Is Required.
• Ability to shoot and edit video is required.
• Demonstrated knowledge of NCAA rules and regulations as they pertain to athletic communications along with NCAA approved statistical procedures for basketball, football, and volleyball is required.
• Experience with interview techniques and the ability to define and deliver media messages is necessary.
• Demonstrated ability to maintain professional relationships with external media outlets is necessary
• Must possess strong written and verbal communication skills, game-day management experience, and a proficiency in InDesign, Photoshop and social media platforms, including Twitter, Facebook and Instagram.
• Some experience with managing media relations for a high-profile sport at the NCAA Division I level is highly desired.
• Understanding of other external related functions in athletics including marketing, development, and licensing are desirable.

Responsibilities

• Oversee media relations for the department's 18-sport athletic program, including direct day-to-day involvement with at least two programs.
• Promote the assigned sports through traditional media relations means, including press releases, notes, previews, and recaps, using Adobe InDesign desktop publishing software.
• Maintain and upkeep the assigned sports pages on the official website of EMU Athletics, EMUEagles.com.
• Create, edit and produce video content for the website, social media, and ESPN3/ESPN+.
• Supervise the press operations for the assigned sports. Ensure that an adequate staff of student-assistant workers are assigned specific roles and are available to assist with media coverage of the home events.
• Coordinate the publicity efforts to direct media attention toward student-athletes and coaches being considered or nominated for special awards or recognition.
• Report statistics and award nominations to the conference and national offices.
• Travel with EMU teams as needed to handle media relations.
• Prepare game notes packets for assigned sport(s).
• Serve as the assigned sports statistician, historian and photo archivist.
• Work closely with other departments in developing an overall content management strategy for the assigned sports.
• Serve as University liaison with other institutions that we compete against.
• Approve media credential requests as needed.
• Serve as department's secondary spokesperson in crisis situations.
• Serve as liaison with the Division of Communications.
• Carry a cell phone and be available to media and athletics staff at all hours, including holidays.
• Adhere to any and all NCAA, Mid-American Conference and Eastern Michigan University policies, rules, regulations, and operational procedures.
• Attend meetings and represent the Department on committees and planning groups.
• Perform related departmental duties as required.

Skills

Media relations

Verbal communication

Written communication

Video editing

Social media management

Crisis communications

Relationship building

Education

Bachelor's degree

Tools

Adobe InDesign

Adobe Photoshop

Adobe Creative Cloud

SIDEARM Web-editing

Stat Crew

NCAA Live Stats

Job description

Eastern Michigan University is seeking an Assistant Director, Athletic Media Relations to manage media relations for the department and contribute to social media and graphic design strategy. The role coordinates all media activities for assigned sports, serves as liaison to local and national media, and maintains statistics and records for these programs.

The position requires a Bachelor's degree and 2+ years of relevant experience in sports information or public relations, with solid graphic