Athlete Brand & Content Strategy Lead

Night; Los Angeles (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Night is hiring a Sports Content Strategist to lead content and athlete brand strategy across the Night Sports roster—turning long-term vision into actionable social strategies that grow audiences, personal brands, and commercial value.

You will collaborate with Night Sports managers to craft content across platforms, identify opportunities for collaborations, and translate performance data into clear recommendations for athletes and managers.

Qualifications

• 3–5+ years of experience in sports content or athlete marketing.
• Experience working directly with athletes or talent.
• Ability to develop a content vision and deliver it.
• Deep fluency in social platforms: short-form video, Instagram, TikTok, YouTube.
• Strong storytelling and communications instincts.
• Strong project management to run multiple athletes.

Responsibilities

• Develop and execute content strategy across Night's sports roster, tailored to each athlete's sport, season, personality, and commercial goals
• Originate creative concepts across long form and short form digital channels - content series, creator collaborations, behind-the-scenes formats, moment-driven hooks - and own their execution
• Build content calendars around the sports cycle: training camp, season, playoffs, draft, offseason, and key career moments
• Broker collaborations between athletes and Night's creator roster to drive cross-pollinated audience growth
• Source and manage external creative resources including videographers, editors, photographers, producers and other specialists
• Partner with sports managers and the brand partnerships team to make athletes more valuable to sponsors
• Track performance across platforms and translate data into clear recommendations for athletes and managers
• Stay sharp on platform trends, emerging formats, and what's cutting through in sports

Skills

Sports content

Athlete marketing

Social strategy

Content strategy

Brand partnerships

Audience growth

Job description

Night is hiring a Sports Content Strategist to lead content and athlete brand strategy across the Night Sports roster—turning long-term vision into actionable social strategies that grow audiences, personal brands, and commercial value.

You will collaborate with Night Sports managers to craft content across platforms, identify opportunities for collaborations, and translate performance data into clear recommendations for athletes and managers.