Athlete Brand & Content Strategist

Night Media Co.; Los Angeles (CA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Night Media Co. is seeking a Sports Content Strategist to lead content and athlete brand strategy across the Night Sports roster. This role blends strategic thinking with execution to help athletes build audiences, personal brands, and enduring commercial value.

You'll translate long-term visions into actionable content across social platforms, partnerships, and creator collaborations, turning athletic talent into recognizable brands.

Qualifications

• 3–5+ years of experience in sports content or athlete marketing.
• Experience working with athletes or talent.
• Ability to develop and execute content visions.
• Deep fluency in social platforms (short-form video, Instagram, TikTok, YouTube).
• Strong storytelling and communications instincts.
• Excellent project management across multiple athletes.

Responsibilities

• Develop and execute content strategy across Night's sports roster, tailored to each athlete's sport, season, personality, and commercial goals
• Originate creative concepts across long form and short form digital channels - content series, creator collaborations, behind-the-scenes formats, moment-driven hooks - and own their execution
• Build content calendars around the sports cycle: training camp, season, playoffs, draft, offseason, and key career moments
• Broker collaborations between athletes and Night's creator roster to drive cross-pollinated audience growth
• Source and manage external creative resources including videographers, editors, photographers, producers and other specialists
• Partner with sports managers and the brand partnerships team to make athletes more valuable to sponsors
• Track performance across platforms and translate data into clear recommendations for athletes and managers
• Stay sharp on platform trends, emerging formats, and what's cutting through in sports

Skills

Sports content

Athlete marketing

Social strategy

Content strategy

Brand partnerships

Job description

Night Media Co. is seeking a Sports Content Strategist to lead content and athlete brand strategy across the Night Sports roster. This role blends strategic thinking with execution to help athletes build audiences, personal brands, and enduring commercial value.

You'll translate long-term visions into actionable content across social platforms, partnerships, and creator collaborations, turning athletic talent into recognizable brands.