Asst./Assoc. Copywriter, Creative Marketing - A&F Co. (Remote)

Abercrombie & Fitch Spain, SL; Columbus (OH); Remote; USD 55,000 - 75,000; Full time

Benefits offered by this job

Incentive bonus program

401(K) savings plan with company match

Paid parental and adoption leave

Merchandise discount on all brands

Job summary

Abercrombie & Fitch Co. is seeking an Assistant/Associate Copywriter for the Abercrombie Kids team to craft concise, on-brand copy across emails, site content, paid media and podcasts. You will work with design, strategy and merchandising to reflect the brand's elevated fashion voice and meet product priorities.

A strong editor with a passion for fashion is essential. The role emphasizes collaborative teamwork, precise editing, and ability to write succinct, clever copy with a clear point of

Qualifications

• Bachelor's degree in English, Creative Writing or Advertising/Copywriting, or related experience
• 1+ years of copywriting experience, preferably retail
• Near-perfect editing and grammar skills
• Portfolio showcasing your creative writing and attention to detail

Responsibilities

• Write weekly marketing emails for Abercrombie Kids
• Create consistent editorial copy across touchpoints
• Balance editorial copy with product copy and promo language
• Collaborate with design, strategy and merchandising teams
• Edit copy based on leadership feedback and trends

Skills

Copywriting

Editing

Time management

Team collaboration

Fashion knowledge

Communication

Attention to detail

Written/verbal communication

Education

Bachelor's degree in English/Creative Writing/Advertising

Tools

Microsoft Office

Excel

Teams

Mural

AirTable

Figma

Job description

The role of Assistant or Associate Copywriter on the Abercrombie Kids team will focus on developing creative marketing concepts and copy across weekly emails, site content, paid media, and podcast scripts. The ability to create a concise narrative is required-conveying a fashion perspective that reflects the brand's effortless and elevated positioning, while resonating with the appropriate audience. In addition to writing, this role collaborates closely with design, strategy and merchandising teams to understand customer insights, ensure accuracy of product priorities and demonstrate brand/product differentiators. Successful candidates will have a relentless passion for fashion as well as for our brands, a strong knowledge of copywriting and applicable experience in marketing, preferably retail. All A&F copywriters must possess near-perfect editing and grammar skills and be able to write succinct, clever, on-brand copy that has a clear point of view and a recognizable voice. The ideal applicant is curious, optimistic and highly collaborative while also maintaining a self-starter mindset.

What will you be doing?

• Writing weekly marking emails for abercrombie kids and baby/toddler
• Creating consistent editorial copy and incorporating voice across all touchpoints
• Balancing editorial copy with technical product copy, promo language, navigational copy
• Working closely with seasonal team to ensure follow-through from campaign messaging
• Maintaining constant communication with weekly team to ensure quality and consistency
• Ensuring legal compliance of product claims in copy + meeting customer expectations
• Writing longer-form script copy for podcasts, paid media, and video platforms
• Helping create unique, ownable product names for kids OPM (on-product marketing)
• Writing editorial/romanticized language to define collections and key items on-product
• Staying on top of fashion trends and language, including competitor sites/emails
• Editing copy based on leadership feedback, changes to product, trends, performance, etc.
• Staying curious and up-to-date on fashion trends and industry standard language
• Performing and sharing competitive research with the team to inform copy going forward
• Participating in team collaborations to strengthen the culture, share knowledge and serve as the subject matter expert for email marketing

What will you need to bring?

• All A&F copywriters must possess near-perfect editing and grammar skills and be able to write short, smart, snappy copy that has a clear point of view and a recognizable voice
• Bachelor's degree, preferably in English, Creative Writing or Advertising/ Copywriting, or related experience
• Basic knowledge of marketing principles
• A relentless passion for fashion and working knowledge of retail/product terminology
• 1+ years of copywriting experience, preferably retail
• A portfolio showcasing your creative writing, technical ability, relentless attention to detail and grammar proficiency - please include any relevant samples of your work
• Strong written/verbal communication & exceptional editing skills
• Seamless ability to operate autonomously with strong time management skills
• Ability to multitask and meet tight deadlines in a fast-paced, ever-changing environment
• Open to constructive criticism in collaborative environments and can quickly action upon
• An ongoing interest in fashion and familiarity with our brand/competitors
• Working knowledge of Microsoft Office, Excel, and Teams is mandatory, experience with Mural, AirTable and Figma is helpful but not required

Benefits & Perks

• Incentive bonus program
• 401(K) savings plan with company match
• Annual companywide review process
• Flexible spending accounts
• Medical, dental, and vision insurance
• Life and disability insurance
• Associate assistance program
• Paid parental and adoption leave
• Access to fertility and adoption benefits through Carrot
• Access to mental health and wellness app, Headspace
• Paid Caregiver Leave
• Mobile Stipend
• Paid time off & one paid volunteer day per year, allowing you to give back to your community
• Work from anywhere (Mondays and Fridays are "work from anywhere" days for most roles & six work from anywhere weeks per year)
• Seven associate wellness half days per year
• Onsite fitness center
• Merchandise discount on all of our brands
• Opportunities for career advancement, we believe in promoting from within
• Access to multiple Associate Resource Groups
• Global team of people who will celebrate you for being YOU!

Company Description

Abercrombie & Fitch Co. (A&F Co.) is a global, digit