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YMCA of Florida’s First Coast seeks an Association Membership Director to create a welcoming, relationship-centered membership experience across branches. Reporting to the SVP, Chief Membership and Marketing Officer, this leader ensures that membership means belonging, growth, and communityconnection—not just facility access.
The Director will guide onboarding, retention, and engagement efforts, lead the Director of Member Intelligence and Corporate Membership Director, and collaborate with
The Association Membership Director leads the YMCA of Florida’s First Coast in creating a welcoming, consistent, and relationship-centered membership experience across every branch. Reporting to the SVP, Chief Membership and Marketing Officer, this leader helps ensure every person who comes to the Y feels seen, supported, and connected—and understands that membership is more than access to a facility; it is an opportunity to belong, grow, and strengthen community.
At the heart of this role is helping members build lasting relationships with the Y. The Director leads a thoughtful, relationship-based approach to welcoming and onboarding new members, strengthening engagement, responding when a member needs support, encouraging referrals, and improving retention. This position provides direct leadership to the Director of Member Intelligence and the Corporate Membership Director and brings their work together with branch operations, programs, marketing, finance, and community health teams to grow membership, deepen participation, and build lifelong relationships with members.
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