Associate Product Marketing Manager: Shape AV Messaging

Legrand AV Inc.; Minnetonka (MN); On-site; USD 70,000 - 75,000; Full time

Job summary

Legrand AV in Minnetonka, MN is seeking an Associate Product Marketing Manager to drive brand identity, strategy, positioning, and competitive differentiation. You will lead sales enablement and collaborate on marketing activities across Legrand AV brands to empower sales channels.

You’ll develop content, tools, and collateral to drive demand with the marketing team, clearly presenting the product value proposition to buyers and articulating how Legrand AV solves customer problems.

Qualifications

• Bachelor’s degree in marketing or related field with 2+ years in product marketing.
• Analytical skills to review data and extract insights on market trends.
• Strong communication and collaboration across teams to drive campaigns.

Responsibilities

• Analyze market opportunities and build business cases for new products.
• Identify trends and derive insights to guide product and marketing strategies.
• Develop value propositions, positioning, and messaging for target markets.
• Create comprehensive marketing plans with partners.
• Develop external content and tools across funnel stages with creative teams.
• Manage product web content and feedback for digital tools.

Skills

Analytical skills

Storytelling

Cross-functional

Project management

Voice of Customer

Education

Bachelor’s degree in marketing or related field

Job description

Legrand AV in Minnetonka, MN is seeking an Associate Product Marketing Manager to drive brand identity, strategy, positioning, and competitive differentiation. You will lead sales enablement and collaborate on marketing activities across Legrand AV brands to empower sales channels.

You’ll develop content, tools, and collateral to drive demand with the marketing team, clearly presenting the product value proposition to buyers and articulating how Legrand AV solves customer problems.