Associate Product Marketing Manager

Legrand AV Inc.; Minnetonka (MN); On-site; USD 70,000 - 75,000; Full time

Job summary

Legrand AV in Minnetonka, MN is seeking an Associate Product Marketing Manager to drive brand identity, strategy, positioning, and competitive differentiation. You will lead sales enablement and collaborate on marketing activities across Legrand AV brands to empower sales channels.

You’ll develop content, tools, and collateral to drive demand with the marketing team, clearly presenting the product value proposition to buyers and articulating how Legrand AV solves customer problems.

Qualifications

• Bachelor’s degree in marketing or related field with 2+ years in product marketing.
• Analytical skills to review data and extract insights on market trends.
• Strong communication and collaboration across teams to drive campaigns.

Responsibilities

• Analyze market opportunities and build business cases for new products.
• Identify trends and derive insights to guide product and marketing strategies.
• Develop value propositions, positioning, and messaging for target markets.
• Create comprehensive marketing plans with partners.
• Develop external content and tools across funnel stages with creative teams.
• Manage product web content and feedback for digital tools.

Skills

Analytical skills

Storytelling

Cross-functional

Project management

Voice of Customer

Education

Bachelor’s degree in marketing or related field

Job description

Legrand has an exciting opportunity for an Associate Product Marketing Manager to join the Audio Video Division in Minnetonka, MN. The Assoc. Product Marketing Manager works with Product Marketing Manager in driving brand identity, strategy, positioning, messaging, and competitive differentiation, as well as leading sales enablement efforts and collaborating on marketing activities across multiple Legrand AV brands. The Assoc. Product Marketing Manager understands our customers, markets, applications, and competitors, using strategic insights and market data to drive the development of positioning and messaging that resonates with buyers. This helps empower our sales channels to be successful. In collaboration with the marketing team, the manager will develop content, tools, and collateral that drive demand. Asso. Product Marketing Manager has the ability to clearly present our product’s value proposition in a way that resonates with customers and clearly articulates how we solve their problems.

What Will You Do?

Manage, Strategize, and Collaborate on Product Roadmap

• Analyze Market Opportunities: Help assess market opportunities and contribute to building the business case for new product development.
• Identify Trends & Derive Insights: Monitor industry trends, extract key insights, and provide actionable recommendations to guide product and marketing strategies.
• Develop Value Propositions & Positioning: Help in creating compelling product value propositions, positioning statements, and narratives that resonate with target markets and buyer personas.
• Create Marketing Plans: Work with Marketing partner to develop comprehensive marketing plans for supported products
• Develop External Content & Tools: Collaborate with marketing communications to produce external-facing content, including thought leadership pieces, webinars, sales presentations, videos, collateral, case studies, white papers, and ROI models across all funnel stages, partnering with top creative teams.
• Manage Product Web Content: Oversee product-related web content, providing insights and feedback to improve digital tools and user experience.
• Support Events Strategy: Support the Events team to develop and execute product strategy at trade shows, ensuring alignment with broader marketing goals.
• Monitor Competitor Trends: Track competitor activities and market trends, developing messaging strategies to differentiate Legrand | AV brands from key competitors.
• Collaborate Across Teams: Work with cross-functional marketing, product, and digital experience teams to drive business and product marketing strategies, ensuring consistency and accuracy across all channels and mediums. Measure performance against objectives and report results.

Enable the Sales Team

• Help develop Sales Tools & Content: Help create clear, compelling internal content and sales tools, such as sales training materials, competitive positioning documents, FAQs, and cheat sheets, to support sales teams throughout the entire sales cycle.
• Collaborate with Sales Teams: Partner with the brand sales organization to inspire, motivate, and guide them in securing flagship brands, while generating impactful customer success stories.
• Develop Training Materials: Assist in the creation of training materials for distribution and sales teams, focusing on core product strengths and the unique benefits that differentiate our products for end users.
• Manage Product Lifecycle Communications: Oversee communications related to the product lifecycle, including updates on pricing changes and product obsolescence.

Minimum Education and Experience Required:

• Bachelor’s degree in marketing, engineering or related technical degree with a minimum of two (2) years of experience in product marketing, product management; or combination of relevant education and experience.
• Analytical skills to review large volumes of data to extract key insights into market trends and opportunities.
• Aptitude to interact with customers and sales team to gather Voice of Customer (VOC) on projects.
• Understanding of marketing tools and methodologies.
• Strong storytelling skills with ability to understand, digest, and articulate complex concepts for mass consumption via engaging content.
• Strong communication, collaboration, and consensus-building skills – ability to work with cross-functional teams.
• Project management – Must be comfortable handling multiple projects and initiatives simultaneously and have the ability to prioritize workload and meet deadlines.
• Strong listening skills with the ability to translate concepts into deliverables.
• Must possess high degree of professionalism and ability to handle confidential information

Preferred Qualifications

• Experience working with cross-functional teams.
• Experience with and passion for innovative activities and mindsets such as Design Thinking.
• Experience developing value propositions and translating them into actionable marketing strategies
• Previous work experience in areas relevant to the assigned technology.

Compensation for this position based on experience is $70,000-$75,000.