Associate Product Marketing Manager - GRC

Prevalent Networks; United States; Remote; USD 70,000 - 80,000; Full time

Job summary

Mitratech is seeking an Associate Product Marketing Manager, GRC, to drive go-to-market strategy for our GRC portfolio. You will craft positioning, enable sales, manage launches, and collaborate with Product Marketing, Product Management, Sales, and Customer Marketing.

This role is 100% remote in the US, with a preference for Eastern Time Zone hours. Pay range is USD 70,000–80,000 annually, commensurate with experience and location.

Qualifications

• 2-3 years in product marketing or SaaS/B2B tech.
• Experience cross-functionally with Product, Sales, Marketing.
• Strong written and verbal communication; able to simplify complex concepts.
• Experience creating marketing and sales enablement materials for B2B.
• Competent in market and competitive research leading to actionable insights.
• Strong organizational skills and ability to manage multiple projects.

Responsibilities

• Support go-to-market activities for new products, capabilities, and features.
• Translate product updates into messaging, sales materials, and customer assets.
• Coordinate with PM, Demand Gen, Customer Marketing, and Sales for launches.
• Develop messaging for cross-sell and upsell opportunities.
• Ensure consistent product positioning across channels.
• Create and maintain sales enablement materials and repositories.
• Support sales training and internal communications.
• Provide timely sales support for messaging and competitive insights.
• Explore AI-driven improvements to research and workflows.
• Monitor competitors and market trends; build battlecards.

Skills

Product marketing

B2B technology

SaaS marketing

Cross-functional collaboration

AI in marketing

Market research

Messaging & positioning

Sales enablement

Data-driven decisions

GRC/Compliance knowledge

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

CRM systems

AI marketing tools

Job description

At Mitratech, we are a team of innovators focused on building world-class products that simplify operations in the Legal, Risk, Compliance, and HR functions. We are a close-knit, globally dispersed team that thrives in an ecosystem that supports individual excellence and takes pride in a diverse, inclusive culture centered on great people practices, learning opportunities, and fun! Our culture blends entrepreneurial spirit with enterprise investment, giving you the chance to move quickly with some of the most complex, leading-edge technologies available.

For over 35 years, the experts at Mitratech have been focused on solving the complex needs. Today, we serve 20,000 client companies of all sizes globally, representing 30% of the Fortune 500 and over 500,000 users in over 160 countries.

As we continue to grow, we’re always looking for resourceful, enthusiastic, and fresh perspectives. Join our global team and see what makes Mitratech a truly exceptional place to work!

This role is based in the US and operates as a key member of a globally distributed marketing team, collaborating closely with colleagues across the US, CAD, UK, and EMEA to deliver consistent, high-performing digital programs at scale.

Job Overview

The Associate Product Marketing Manager, GRC will support the go-to-market strategy and execution for select products in Mitratech's GRC portfolio. This role will focus on positioning and messaging, competitive intelligence, product launches, and sales enablement, working closely with Product Marketing, Product Management, Sales, Demand Generation, and Customer Marketing. We're looking for a hands-on marketer who can own defined projects, turn complex product and market information into clear, customer-facing messaging, and collaborate effectively across teams. The ideal candidate is curious, proactive, organized, and comfortable using data and AI tools to make marketing work more efficient.

Essential Duties & Responsibilities

Launch & GTM Execution

• Support go-to-market activities for new products, capabilities, and feature releases.
• Translate product updates into launch messaging, sales materials, presentations, and other customer-facing assets.
• Coordinate with Product Management, Demand Generation, Customer Marketing, and Sales to support launch execution.
• Support cross-sell and upsell initiatives by developing messaging and materials that help customers understand the value of additional products and capabilities.
• Help ensure product positioning is consistently represented across relevant marketing and sales channels.

Sales Enablement

• Develop and maintain sales enablement materials including buyer's guides, competitive guides, presentations, FAQs, objection-handling resources, and product messaging.
• Manage the internal sales enablement tool and sales asset repository and act as primary administrator
• Support sales training and internal communications around new products, releases, positioning, and competitive insights.
• Provide timely support for sales requests related to product messaging, competitive information, and deal-specific needs.

AI-Enabled Workflows

• Use AI tools to streamline research, competitive monitoring, content development, and other repetitive marketing workflows.
• Help test, improve, and maintain AI-assisted workflows while ensuring outputs remain accurate and aligned with business needs.
• Come up with new ways to use AI in the PMM lifecycle and build skills and agents to assist

Competitive Intelligence & Win/Loss

• Monitor competitors, market trends, customer needs, and developments across the GRC landscape.
• Support the development and ongoing maintenance of competitive battlecards and sales resources for assigned products.
• Support win/loss analysis by organizing feedback and identifying trends.

Requirements & Skills:

• 2-3 years of relevant experience in product marketing, B2B technology, SaaS, risk, compliance, or a related field.
• Experience working cross-functionally with Product, Sales, Marketing, or Customer teams.
• Strong written and verbal communication skills, with the ability to simplify complex products and concepts for different audiences.
• Experience creating marketing and sales enablement materials for B2B audiences.
• Comfortable conducting market and competitive research and turning findings into practical insights and assets.
• Strong organizational skills and the ability to manage multiple projects and deadlines.
• Comfortable working with marketing or business metrics and using data to inform decisions.
• Hands‑on experience using AI tools to improve research, content creation, analysis, or marketing workflows.
• Experience in GRC, risk, compliance, cybersecurity, legal technology, or enterprise SaaS is an asset.
• Bachelor’s degree in Marketing, Business, Communications, or a related field is an asset.

What Success Looks Like Within the first 6-12 months, you will:

• Develop a strong understanding of Mitratech's GRC portfolio, customers, personas, and competitive landscape.
• Become a reliable partner to Product Management and Sales on product messaging and go-to-market execution for assigned products.
• Deliver high-quality positioning, launch, competitive, and sales enablement materials with increasing independence.
• Contribute meaningful competitive and win/loss insights that improve messaging and sales effectiveness.
• Identify opportunities to use AI and automation to make Product Marketing workflows more efficient.
• Build strong relationships across Marketing, Product, Sales, and Customer teams.

This role can be performed 100% remote anywhere in the US. Given the need for team collaboration and meeting overlap, candidates who can align with Eastern Time Zone business hours are strongly preferred. Anticipated Pay Range: 70,000-80,000 USD Annually.

Mitratech is an equal‑opportunity employer that values diversity at all levels. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, national or ethnic origin, age, sex, sexual orientation, gender identity or expression, marital status, family status, disability, or veteran status. Mitratech will work with applicants requesting accommodation at any stage of the hiring process. Please email [e-mail] to request an accommodation.