Associate Product Manager, Marketing Technology

tmobile; Bellevue (WA); On-site; USD 90,000 - 120,000; Full time

Job summary

T-Mobile is seeking an Associate Product Manager, Marketing Technology to help define and deliver tools that empower our marketing teams. You will translate feedback into user stories for engineering and collaborate with data, engineering, and marketing operations to drive roadmap execution.

This role grows into full product ownership as you learn the domain, with opportunities to influence campaign tools, data platforms, and customer insights.

Responsibilities

• conducting research on marketing tools and vendor capabilities
• documenting product requirements and user stories
• supporting backlog management
• helping track product performance metrics
• and partnering with development, marketing operations, and data teams to support delivery and releases
• Define and manage the roadmap for marketing technology products.
• Participates in end user research to inform prioritization.
• Partners with business and internal/external stakeholders to understand current customer experiences, identifies areas of opportunity.
• Assists with product presentations.
• Conducts competitive product analysis.
• Provides ad hoc information to management by creating special reports and analysis on request.
• Participates in development of product feature set and positioning strategies.
• Attends meetings with external third parties to gain a better understanding of partnerships and licensing opportunities.
• Builds working knowledge of marketing technology tools, platforms, and industry practices - including how tools like campaign management systems, customer data platforms, and marketing automation products function and how vendors in this space differ. Brings relevant findings back to the team to inform roadmap decisions.
• Uses insights from internal marketing teams - our primary users - to help shape product priorities and surface unmet needs in how they plan, execute, and measure marketing activity.
• Dedicates time to customers actively meeting with them to build deeper empathy and understand their needs and priorities.
• Create, manage, foster an active VOC feed for themselves and team.
• Actively looks for opportunities to delight or meet customer's unmet needs.
• Evangelizes and advocates for the customer both internally (IC through C level) and externally, perpetuating the customer-first mindset.
• Creates an environment and culture where the team is immersed in customer-first mindset.
• Tests ideas with real customers to ensure that the product delivers the desired benefit.
• Helps generate and maintain dashboards and reports that track product health and success metrics - such as platform adoption, data pipeline reliability, and how effectively tools are supporting marketing team workflows.
• Assists with maintaining and updating product backlog and priorities with partners.
• Scopes and prioritizes activities based on business and customer impact.
• Assists with beta and pilot programs with early-stage products and samples.
• Assists in preparing product documents and product use cases to drive product activity.
• Supports sales and marketing with the necessary product knowledge.
• Assists in the development of adoption tools and training material.
• Writes feature and user stories to capture requirements and translate marketing team needs into clear, actionable work for engineering teams - covering areas such as data integrations,

Job description

T-Mobile is seeking an Associate Product Manager, Marketing Technology to help define and deliver tools that empower our marketing teams. You will translate feedback into user stories for engineering and collaborate with data, engineering, and marketing operations to drive roadmap execution.

This role grows into full product ownership as you learn the domain, with opportunities to influence campaign tools, data platforms, and customer insights.