Associate Product Manager: Category Growth & Launch

The Michael's Companies; Irving (TX); On-site; USD 65,000 - 105,000; Full time

Job summary

The Michaels Companies in Irving, TX is seeking an Associate Product Manager to own small product categories from concept to launch. You will conduct market research, analyze data, and contribute to assortment strategies while coordinating with design, branding, and merchandising teams.

Responsibilities include defining requirements, drafting user stories, leading cross-functional projects, and monitoring post-launch performance. Strong analytical and communication skills are essential.

Qualifications

• Bachelor's degree or equivalent experience.
• 2–4 years in product development, product management, private brand management, merchandising, or a related analytical/project-oriented role.
• Demonstrated ability to conduct market research and analyze data to inform product decisions.
• Proven project management skills, with experience managing tasks and timelines for small to medium-sized projects.
• Strong understanding of the product development lifecycle.
• Excellent written and verbal communication, presentation, and interpersonal skills.
• Proficiency in Microsoft Office Suite (especially Excel and PowerPoint).
• Proactive, self-motivated, and able to work effectively both independently and as part of a team.

Responsibilities

• Own category features from concept to launch under guidance.
• Conduct market research, competitive analysis, and consumer insights gathering.
• Develop product assortment strategies by analyzing market data, sales performance, and customer feedback.
• Drive trend ideation and translate findings into actionable product concepts.
• Define product requirements, user stories, and specifications for new products or features.
• Collaborate with branding, design, packaging, and merchandising teams.
• Lead project management of product initiatives, timelines, and stakeholders.
• Monitor post-launch performance and prepare reports on success metrics.

Skills

Market research

Project management

Communication

Product lifecycle

Education

Bachelor's degree or equivalent experience

Tools

Excel

PowerPoint

PLM systems

Agile

Job description

The Michaels Companies in Irving, TX is seeking an Associate Product Manager to own small product categories from concept to launch. You will conduct market research, analyze data, and contribute to assortment strategies while coordinating with design, branding, and merchandising teams.

Responsibilities include defining requirements, drafting user stories, leading cross-functional projects, and monitoring post-launch performance. Strong analytical and communication skills are essential.