Associate Product Marketing Manager

Gemline; Lawrence (MA); On-site; USD 60,000 - 80,000; Full time

Job summary

Gemline is seeking an Associate Product Manager to support product development and lifecycle management. This early-career role involves collaborating with cross-functional teams to bring new products to market and support day-to-day operations.

The ideal candidate will possess a Bachelor's degree and 2–4 years of related experience, along with strong organizational skills and proficiency in Microsoft Office.

Join Gemline, a leader in the promotional products industry, and help drive innovation in our diverse product categories.

Qualifications

• 2–4 years of experience in product management, merchandising, marketing, or consumer goods is preferred.
• Strong ability to manage multiple tasks and prioritize based on business needs.
• Comfort operating in a fast-paced setting with shifting priorities.

Responsibilities

• Assist in managing the full product lifecycle.
• Help develop product concepts and seasonal presentations.
• Research market trends and inform category decisions.

Skills

Organizational skills

Analytical mindset

Written communication

Verbal communication

Collaborative approach

Adaptability

Microsoft Office proficiency

Education

Bachelor's degree in Business, Marketing, Product Management, or related field

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

Founded in 1958, Gemline is a multi-award-winning consumer products supplier servicing the $27B promotional products industry and is recognized as one of the largest and most respected companies in its industry. Ranked as the 12th largest supplier in revenues industrywide by the Advertising Specialty Institute, Gemline offers a diverse product portfolio that includes bags, backpacks, headwear, umbrellas, luggage, drinkware, electronics, stationery, writing instruments, gourmet foods, lifestyle gifts, and more. In addition to its 12 in-house developed brands, Gemline partners with 34 renowned global consumer brands, including Ahead™, American Tourister®, Anker®, Cool Gear®, CORKCICLE®, Cuisinart®, Hartmann®, High Sierra®, Igloo®, iLive®, MiiR®, Moleskine®, New Balance®, Osprey®, Paper Mate®, Samsonite®, Sharpie®, Timbuk2®, Yankee Candle® and more.

Gemline is widely recognized for its high-quality products, innovative design, retail brand portfolio, responsible business practices and exceptional customer service. The company has deep expertise in design, product engineering & development, CI/Lean, factory oversight, compliance and global sourcing diversification, and is an industry leader in sustainably made products. Its business model makes the process seamless and efficient for distributor partners, creating a strong B2B2B experience.

At Gemline, community is at the core of the company’s purpose, "We Promote Community," which shapes the company’s culture, influences product design, and drives its commitment to creating a positive global impact. Guided by its betterwayTM corporate social responsibility efforts, Gemline focuses on bettering people and the environment. In 2024, the company became both a globally certified B Corporation and registered Massachusetts B Corporation, reinforcing its dedication to balancing purpose and profit.

Gemline has been recognized as one of the Greatest Companies to Work For on multiple occasions, and most recently in 2025 by PPAI, a leading industry association. "Pride in People, Pride in Product" is more than a motto at Gemline, it is a way of life. The company’s associates play a crucial role in delivering an exceptional customer experience, guided by strong foundational values of trust, integrity, humility, diversity, community, and truth. Gemline's success reflects its associates' success, and its culture thrives on collaboration, initiative, continuous problem-solving, safety, and respect for people.

Headquartered in Lawrence, Massachusetts, Gemline operates an integrated light manufacturing facility and distribution center, along with a secondary overflow warehouse, also in Lawrence. Additionally, the company operates a global technical center in Southern China that manages supply chain functions across Asia, including product development, sourcing, quality assurance, compliance, and logistics. It also has two sourcing offices in Vietnam and India. With approximately $140 million in annual revenue and 500 employees worldwide, Gemline is poised for continued growth.

THE ROLE

We are seeking an Associate Product Manager on our Product Management Team. Reporting to the Senior Product Manager, this role plays an important part in supporting the development, strategy, and lifecycle management of assigned product categories. This early-career role collaborates closely with cross-functional partners to help bring new products to market, execute category strategies, and support day-to-day product operations.

KEY RESPONSIBILITIES

• Assist in managing the full product lifecycle, from early concept through merchandising, go-to-market, and eventual discontinuation.
• Help develop product concepts, category stories, and seasonal presentations.
• Support brand partner product lines and collaborate with cross-functional teams throughout the commercialization process.
• Contribute to seasonal planning briefs and category strategy work.
• Research market trends, competitor products, and consumer insights to inform category decisions.
• Support the creation of merchandising tools, launch plans, and seasonal product initiatives.
• Assist with new product introductions, category updates, and color expansions.
• Partner with Sales and Marketing to execute timely, trend‑right product launches.
• Identify relevant materials, product features, and insights that influence category and product performance.
• Use internal tools and systems to manage and track product development workflows.
• Prepare clear presentations, reports, and communication materials for internal teams.
• Maintain clear, consistent communication with cross‑functional partners throughout the product creation process.
• Additional tasks and deliverables as assigned by management.

REQUIREMENTS

• Strong organizational and planning skills, with the ability to manage multiple tasks, prioritize effectively based on business needs and timelines.
• An analytical mindset with curiosity about products, trends, and consumer behavior.
• Clear, concise written and verbal communication skills, with the ability to communicate effectively across the organization.
• A collaborative approach to decision‑making, with the ability to build strong cross‑functional relationships and work effectively in team environments.
• Comfort operating in a fast‑paced setting and adapting to shifting priorities.
• A positive, proactive and flexible attitude, with a strong willingness to learn, grow, and take on new challenges.
• Proficiency in Microsoft Word, Excel, and PowerPoint, and the ability to learn new systems and tools quickly.
• Openness to applying continuous improvement practices and Gem Performance System (GPS) principles.
• Bachelor’s degree in Business, Marketing, Product Management, or a related field.
• 2–4 years of experience in product management, merchandising, marketing, or consumer goods (experience in a product‑related role preferred).

IMPORTANT NOTICE

Our Company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official website under the careers section (https://www.gemline.com/s/careers).