Associate, New Stream - Sell Side

dentsu; United States; Hybrid; USD 39,000 - 45,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Life insurance

Disability insurance

401k

Flexible PTO

Paid holidays

Paid sick leave

Paid parental leave

Job summary

Dentsu, a leading global marketing agency, seeks a Digital Media Specialist to join a hybrid team serving clients from Grand Rapids and Michigan. You will manage programmatic and direct buys across DSPs, optimizing performance and delivering client insights.

The role requires hands-on experience with DSPs, Campaign Manager or Sizmek, and strong Excel skills. You’ll collaborate with analytics teams and support training materials while reporting to the Media Services leadership.

Qualifications

• Experience with DSPs and social platforms (Meta/Facebook & Instagram, Pinterest, TikTok, Snapchat, Twitter) is a plus.
• Experience with digital ad trafficking tools (Campaign Manager, Sizmek, etc.) is a plus.
• Strong Excel skills including formulas, pivot tables, and data analysis.
• Excellent written and verbal communication; able to manage multiple projects.

Responsibilities

• Activate and optimize digital media campaigns across programmatic and partner direct buys.
• Provide performance insights and optimization recommendations for campaigns.
• Set up campaigns, QA, pacing, and daily management across vendors and platforms.
• Perform QA on all paid campaign elements during pre- and post-launch phases.
• Collaborate with analytics teams to generate client insights.

Skills

DSP experience

Social platforms

Campaign management

QA & trafficking

Analytical mindset

Education

Bachelor’s degree in quantitative marketing or related discipline

Tools

Campaign Manager

Sizmek

Excel

PowerPoint

DSPs

Job description

Job Description:

This a hybrid role. Applicants must be in commutable distance to Grand Rapids and available to be onsite Monday-Wednesday.

As a Digital Media Specialist, you will be a part of an innovative, fast-growing department focused on revolutionizing digital media planning and buying, in the context of a multi-channel data-driven approach. You will support account(s) through a variety of paid tactics such as cross-device display ads, video (i.e.YouTube), and social media(i.e.Meta (Facebook/IG)). The purchasing of ad space is managed through a DSP where cost and placement of clients’ ads are controlled. The combination of creativity and strategic flexibility associated with paid media makes this a powerfulway for companies to reach potentialcustomers.

• Using your analytical mindset, you will support the activation, performance and operations of digital media campaigns across all buying platforms, focused largely on programmatic and partner direct buys.

• Provide performance insights and optimization recommendations around programmatic campaigns and supporting tactics

• Contribute to campaign setup, QA, pacing and daily campaign management across a variety of vendors andplatforms

• Quality assurance that encompasses all paid campaign elements including setup, pre-launch and post-launch.

• Work with the analytics teams to provide insights to the client when needed

• Build trafficking sheets to generate through 3rd party ad server tools such as Campaign Manager and assign ad tags and creatives in DSPs, or with media partners, where applicable.

• Support larger media team in identifying forward-thinking strategies and innovations

• Contribute to training materials and best practice documentation, in addition to client/media partner call documentation

• This position reports to the Manager or Senior Manager, Media Services

Qualifications

• Bachelor’sdegree in aquantitative, marketing, or related disciplinepreferred

• Experience working in DSPs preferred and Social Platforms (Meta (Facebook/IG)/Instagram, Pinterest, TikTok, Snapchat and/or Twitter) is a plus

• Experience with digital ads trafficking (Campaign Manager,Sizmek, etc.) is a plus

• Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint

• Intermediate to advanced use of Excel a plus including the ability to use formulas, functions and pivottables

• Professional communication, both written and verbal; be friendly, cheerful and patient, and enjoy learning complicated concepts

• Ability to handle multiple projects and prioritize responsibilities

• Ability to work efficiently in a fast-paced environment

• High level of accuracy and attention to detail

• Keen problem-solving and troubleshooting abilities

• Enthusiasm for the future of digital marketing and building that future with us

Additional Information:

The annual salary range for this position is $39,000-45,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

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Location:

USA – Remote – Michigan – Eastern Time

Brand:

Iprospect

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [e-mail] by clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.