Associate Media Planner

Morrison; Atlanta (GA); On-site; USD 60,000 - 80,000; Full time

Job summary

This innovative firm is seeking an associate media planner to join their dynamic team in Atlanta. In this role, you will engage in all stages of the media planning process, from research and strategy development to execution and analysis. The ideal candidate will have a mix of programmatic digital and traditional media planning experience, ensuring campaigns are delivered on time and meet client objectives. With a focus on collaboration and communication, you'll work closely with internal teams and media partners to optimize campaign performance. If you're passionate about media planning and looking to make an impact in a creative environment, this opportunity is perfect for you.

Qualifications

• 1-2 years of experience in media planning within an agency or client-side role.
• Bachelor's degree in marketing or related field required.

Responsibilities

• Assist in developing media strategies across digital and traditional platforms.
• Oversee management of media campaigns and ensure performance optimization.

Skills

Media Planning

Campaign Management

Communication Skills

Organizational Skills

Research & Trend Analysis

Quality Assurance

Education

Bachelor's degree in marketing or advertising

Tools

Google Ads

Meta (Facebook/Instagram)

LinkedIn

X (formerly Twitter)

ComScore

MRI

Nielsen

Microsoft Excel

Google Suite

DCM

The Trade Desk

Job description

About the Job:

The associate media planner will be involved in all stages of the media planning process, from initial research and strategy development to execution and analysis. The ideal candidate will have experience in both programmatic digital and traditional media planning and buying, as well as the ability to communicate effectively with internal teams and clients. You'll be tasked with ensuring campaigns are delivered on time, within budget, and meet client objectives.

Responsibilities:

1. Media Planning & Execution: Assist in developing and implementing comprehensive media strategies across digital and traditional platforms, including programmatic media buys.

2. Campaign Management: Oversee day-to-day management of media campaigns, ensuring they run smoothly and are optimized for performance.

3. Collaboration & Communication: Work closely with internal teams and media partners to ensure campaigns are launched effectively and meet performance targets.

4. Campaign Monitoring & Reporting: Regularly track, analyze, and report on campaign performance, identifying opportunities for optimization.

5. Media Partner Coordination: Manage scheduling and communication with existing and prospective media partners.

6. Research & Trend Analysis: Stay up-to-date with the latest media trends, tools, and best practices to continuously improve campaign performance.

7. Quality Assurance: Apply quality assurance principles to ensure that all campaigns are delivered as planned and troubleshoot issues as they arise.

Requirements:

1. Education: Bachelor's degree in marketing, advertising, a related field, or equivalent work experience.

2. Experience: 1-2 years of experience in digital and/or traditional media planning within an advertising agency, media company, or client-side role.

3. Media Buying Expertise: Experience with programmatic media buying across platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, and X.

4. Campaign Management: Strong background in media planning, negotiation, implementation, and performance analysis. Experience with print and radio is a plus.

5. Research Tools: Familiarity with research tools such as ComScore, MRI, Nielsen, and other industry-standard resources.

6. Technical Skills: Proficiency in Microsoft Excel, Keynote, and Google Suite, as well as familiarity with ad-serving technology (experience with tools like DCM, The Trade Desk, etc. is a plus).

7. Communication Skills: Exceptional written and oral communication skills, with the ability to present ideas and campaign results clearly and persuasively.

8. Organizational Skills: Strong organizational abilities and attention to detail to manage multiple projects simultaneously.

9. Agency Experience: Previous agency experience is preferred.

About Morrison:
Morrison is a full-service, creative ad agency with a digital focus and over 38 years of making great work for companies large and small, global brands and startups. Clients turn to us because of our broad capabilities, quality of work, and exceptional talent. Though our methods may change, our ethos stays the same. Do great work; be a good person. That's our company. Now, we'd love to see if we are a good fit for you!

Equity Statement:
At Morrison, we are committed to creating a diverse, equitable, and inclusive workplace. We believe that diversity fosters creativity and innovation, and we strive to ensure that every employee feels respected and empowered. We are an equal opportunity employer and encourage people from all backgrounds, identities, and perspectives to apply. We value all voices and are dedicated to building an inclusive culture where everyone can thrive.