E-MAIL MARKETING MANAGER (Hybrid)

McCormick & Company, Incorporated; Cockeysville (MD); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Tuition assistance

Medical, dental, vision insurance

401(k) with match

Profit sharing

Paid holidays and vacations

Job summary

McCormick & Company, Inc. is seeking a Global Email Marketing Manager to lead email and CRM strategies. The role will drive engagement for consumer and industrial audiences, manage the editorial calendar, and optimize campaigns using testing and analytics.

You will report to the Director, Global Digital Experiences and operate within a hybrid setup at our Global HQ in Hunt Valley, MD. The ideal candidate has 5–7 years in email/CRM marketing, experience with Salesforce Marketing Cloud, and a

Qualifications

• Bachelor's degree in Marketing, Communications or IT or related field.
• 5–7 years experience in email marketing, CRM, or lifecycle marketing, preferably in CPG.
• Experience using Salesforce Marketing Cloud for CRM databases, mobile push, web and in-app personalization.
• Experience driving ecommerce email marketing with sales/conversion as KPI.
• Knowledge of segmentation, personas, and lifecycle management.
• Experience with Google Analytics to measure email impact on business goals.
• Ability to collaborate with vendors, agencies, and internal teams.
• Ability to translate technical concepts to non-technical partners.
• Strong creative direction for visual design and copy.

Responsibilities

• Drive strategy, execution, and performance of email marketing programs, including acquisition, activation, and retention.
• Develop and execute CRM and email marketing roadmap, segmentation, and content planning across consumer, industrial, and ecommerce channels.
• Manage distribution of email sends against a planned editorial calendar and learning agenda; test layouts and content (A/B).
• Extract CRM data insights and translate into actionable plans aligned to business objectives.
• Support rollout and evolution of CRM, engagement, and personalization tech; analyze customer paths.
• Develop a digital measurement framework and track CRM KPIs.
• Integrate CRM strategies into existing marketing and digital workflows.

Skills

Email marketing

CRM marketing

Lifecycle marketing

Customer segmentation

A/B testing

Content planning

Cross-functional collaboration

Creative direction

Time management

Education

Bachelor's degree in Marketing/Communications/IT

Tools

Salesforce Marketing Cloud

Google Analytics

Job description

McCormick & Company, Inc., a world leader in the spice, flavor and seasonings industry, is seeking a full time Global Email Marketing Manager on the Global Marketing team. This new hire will work in a hybrid capacity atour Global HQ officein Hunt Valley, MD. The Global Email Marketing Manager will report to the Director, Digital Communications.

With more than $5 billion in annual sales, the Company manufactures markets and distributes spices, seasoning mixes, condiments and other flavorful products to the entire food industry – retail outlets, food manufacturers and foodservice businesses. We create differentiating flavors consumers prefer with unmatched quality, science, innovation and service. Every day, no matter where or what you eat, you can enjoy food flavored by McCormick. McCormick makes every moment and meal better™

As a company recognized for exceptional commitment to employees, McCormick offers a wide variety of benefits, programs and services. Benefits include, but are not limited to, tuition assistance, medical, dental, vision, disability, group life insurance, 401(k), profit sharing, paid holidays and vacations.

Position Overview

McCormick & Co.’s Global Marketing team is looking for a motivated, self-driven Email Marketing Manager who will support the development, rollout and execution of email and CRM marketing strategies. The candidate will thrive in a fast-paced, marketing, and digital-focused environment. The position reports to the Director, Global Digital Experiences and is part of a digital structure that supports Global creative, production and digital experiences for McCormick’s consumer brands and industrial businesses.

Key Responsibilities

• Drive strategy, execution, and performance of consumer/customer engagement for email marketing program, including acquisition, activation, and retention.
• Develop and execute CRM and email marketing roadmap, segmentation, and content planning across consumer, industrial businesses and ecommerce/direct-to-consumer (DTC).
• Manage distribution of all email sends against a planned editorial calendar and learning agenda that includes A/B testing of content, layout and design
• Responsible for managing CRM data insights and executing actionable plans that drive direct to business objectives
• Support the roll out and evolution of CRM, email engagement and personalization technology, including analyzing customer/consumer paths and providing trigger communications strategies
• Support the development of a digital measurement framework and track performance against CRM KPIs
• Integrate CRM strategies into existing marketing and digital workflows

Qualifications

• Bachelor's Degree in a related field, such as Marketing, Communications orInformation Technology
• 5-7 years of experience in email marketing, CRM marketing, direct marketing, database marketing, and/or lifecycle marketing, preferably in CPG environment
• Experience using enterprise email marketing technology, specifically Salesforce Marketing Cloud, to drive business results, including CRM databases, mobile push notifications, as well as web and in-app personalization tools
• Experience driving ecommerce email marketing with sales conversion as the key performance metric
• Knowledge of customer segmentation techniques, persona development, and lifecycle management
• Experience in marketing analytics and analytics tools such as Google Analytics to measure how email is contributing toward business goals
• Ability to work collaboratively with both external vendors and agencies as well as internal Marketing and IT teams
• Ability to clearly translate technical matters and “web-speak” to other partners within the organization.
• Ability to give creative direction for both visual design and copy that results in engaging and on-brand deliverables
• Ability to thrive in a fast-paced environment where multi-tasking and time management with on-time delivery is critical to success
• Ability to continuously learn and adopt new customer engagement strategies and technologies such as email, mobile apps, loyalty programs, gamification, etc.
• Strong verbal and written communicator with ability to lead presentations
• Detail oriented, analytical, resourceful and a creative problem solver
• #LI-SM1
• #hybrid

McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion,national origin, disability, protectedveteran status, age, or any other characteristic protected by law.

As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future.

WHY WORK AT MCCORMICK?

United by flavor. Driven by results.

As a McCormick employee you’ll be empowered to focus on more than your individual responsibilities. You’ll have the opportunity to be part of something bigger than yourself—to have a say in where the company is going and how it’s growing.

Between our passion for flavor, our 130-year history of leadership and integrity, the competitive and comprehensive benefits we offer, and our culture, which is built on respect and opportunities for growth, there are many reasons to join us at McCormick.