Associate Media Director, Programmatic

Syneos Health/ inVentiv Health Commercial LLC; Los Angeles (CA); Hybrid; USD 115,000 - 125,000; Full time

Job summary

An established industry player is seeking an Associate Media Director, Programmatic, to enhance their omnichannel programmatic strategy. This role involves collaborating with agency teams and utilizing data science to optimize campaigns targeting healthcare audiences. The ideal candidate will have a strong background in programmatic advertising, particularly within the pharmaceutical sector, and will be responsible for campaign management and partnership development. Join a forward-thinking organization committed to advancing healthcare solutions and enjoy a supportive, inclusive workplace with competitive benefits.

Benefits

Health Coverage

401k Matching

Flexible PTO

Diversity Initiatives

Qualifications

• 4+ years of experience in programmatic, ad operations, or biddable media.
• Experience with pharmaceutical programmatic campaigns is essential.

Responsibilities

• Lead media collaboration with internal and external stakeholders.
• Develop media recommendations and measurement plans with partners.

Skills

Programmatic Advertising

Campaign Management

Data Analysis

Presentation Skills

Healthcare Knowledge

Education

Bachelor's Degree

Tools

Ad Technologies (DMPs)

Data Visualization Tools

Ad Serving and Tag Management

Competitive Media Tools

Job description

Description

The Associate Media Director, Programmatic, supports our omnichannel programmatic strategy and execution within Syneos Health, collaborating with agency teams to promote the role of omnichannel programmatic in pharmaceutical media planning. This role involves working with Data Science to optimize data usage for client ROI, targeting healthcare audiences such as Physicians, Nurses, Specialists, Patients, and Caregivers. Key responsibilities include campaign management, partnership development with database services, DSP providers, and media partners, and leading trading and ad operations in a hands-on environment.

Core Responsibilities

Omnichannel Programmatic Media Strategy

• Provide recommendations on channel mix and consideration set development
• Enhance and scale our offerings
• Collaborate on new business opportunities and pitches
• Lead media collaboration with internal and external stakeholders
• Build relationships with client and agency brand teams to integrate media into holistic strategies
• Share best practices for campaign management and reporting
• Communicate trends and POVs regularly
• Support trading and ad operations processes

Media Planning

• Create presentations for stakeholders
• Develop and present media recommendations with partners
• Work with data science to develop measurement plans
• Own campaign KPIs and success metrics

Media Consulting

• Deliver media strategy consultancy
• Coordinate between the media team and third-party agencies to align strategies and maximize creative potential

Systems & Tools

• Experience with ad technologies (DMPs like DeepIntent, PulsePoint, Lasso)
• Familiarity with data visualization tools
• Experience with ad serving, tag management, and operations
• Knowledge of competitive media tools (Kantar, Pathmatics, comScore)

Qualifications

• Bachelor's degree and at least 4 years of experience in programmatic, ad operations, or biddable media
• Experience with pharmaceutical programmatic campaigns
• Knowledge of multimedia in programmatic environments
• Healthcare or pharmaceutical experience required
• Additional experience in paid social/search is a plus
• Strong presentation, organizational, analytical, and quantitative skills

The salary range is $115,000 to $125,000 annually, with potential bonuses or commissions based on performance. We value diversity and encourage candidates with transferable skills to apply. Join our Talent Network for more opportunities.

Why Syneos Health Communications?

We are a global organization dedicated to advancing healthcare solutions, helping clients make informed decisions with expertise in the healthcare industry. We simplify the complex to deliver impactful results.

We are committed to an inclusive workplace, supporting vaccination policies and offering competitive benefits including health coverage, 401k matching, flexible PTO, and more.

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