Associate Media Director

OptiRoi Media; Chicago (IL); On-site; USD 110,000 - 140,000; Full time

Job summary

An established industry player is on the lookout for an Associate Media Director to spearhead media strategies for a dynamic B2B client. This role involves hands-on planning and activation across both digital and offline channels, ensuring that client objectives are met through innovative and effective media strategies. The ideal candidate will have a strong background in media management, excellent analytical skills, and the ability to lead teams to success. If you are passionate about the evolving media landscape and thrive in a fast-paced environment, this opportunity could be your next big career move.

Qualifications

• 5+ years of hands-on media management experience in online advertising.
• Proven ability to lead and manage teams effectively.

Responsibilities

• Drive media strategy and ensure program meets client objectives.
• Lead client relationships and coordinate omni-channel strategies.

Skills

Media Management

Analytical Skills

Problem Solving

Communication Skills

Team Leadership

Quantitative Skills

Education

Bachelor's Degree

Tools

Reporting Tools

Analytics Tools

Job description

We are seeking an Associate Media Director to be hands-on in planning and activation for both online and offline strategies for a new client in the B2B space. The Associate Director is responsible for driving media strategy and ensuring the program meets client objectives and KPIs. The Associate Director will partner with clients and agency partner teams to develop strategy and tactical plans to execute media most effectively across core digital media tactics including search, social, display, programmatic video as well as integrate and execute strategy for key offline channels as needed. The Associate Director is accountable for working with the team to ensure performance is hitting KPIs and meeting client goals, providing oversight as necessary. Proven excellence and experience in digital media required.

You Will:

• Gather the research and data needed to formulate strategic plans that will grow client business.
• Lead client relationship as day-to-day contact and partner agencies (where applicable) by ensuring a seamless communication process.
• Coordinate streamlining omni-channel strategies with key partners.
• Present strategic recommendations, solicit feedback and ensure team can execute on strategy to effectively hit goals.
• Report to Media Director, but act as key day-to-day account lead over team.
• Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments.
• Develop skills by participating in ongoing training, workshops, etc.
• Support in any new business pitches and related work as required.
• Master all relevant tools for reporting, analytics and competitive analysis.
• Respond timely to daily communication regarding campaign level inquiries (client, vendors, internal).
• Maintain professional, productive rapport with sales representatives/media vendors.

You Have:

• Bachelor’s Degree required.
• Strong understanding of media landscape.
• 5+ years of hands-on media management experience in online advertising with a focus on performance.
  • In-depth experience with Search, Social, and/or Programmatic channels is a must.
  • Understanding of activation & optimization techniques across self-serve performance platforms a must.
• 2+ years of demonstrated success in managing and leading people.
• Proven ability to lead and manage teams.
• Technically strong quantitative skills, including analytical abilities and math proficiency.
• Demonstrated critical thinking and problem solving abilities.
• Solid verbal and written communication skills, with polished presentation skills a must.
• Ability to work successfully with teams on multiple projects under tight deadlines.
• Desire to work in an industry which is constantly evolving and presenting new and unique challenges.
• Ability to sell ideas clearly and deliver values.
• Knowledge of offline media planning is a plus.
• Experience in marketing for both brand-building and direct response initiatives.

Salary Range: $110,000 - $140,000 USD

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

If you are an individual with disabilities who would like to request an accommodation, please reach out to [e-mail].