Associate Media Director

Publicis Groupe; Chicago (IL); Hybrid; USD 95,000 - 138,000; Full time

Job summary

This innovative firm is seeking an Associate Media Director to lead media planning for the Chicago Region Toyota Dealer Association. In this role, you will collaborate with a talented team to create and execute integrated media strategies that enhance brand visibility and drive purchase intent. Your expertise in digital media tactics and integrated planning will be crucial as you oversee campaigns across multiple channels. This position offers a dynamic environment where creativity and analytical skills are valued, and your contributions will directly impact client success. If you are a proactive self-starter with a passion for media, this is the perfect opportunity to elevate your career.

Qualifications

• 6-7 years of experience in Integrated Media Planning with a focus on Digital.
• Strong verbal and written communication skills are essential.

Responsibilities

• Develop and implement media plans with a focus on Digital.
• Analyze analytics to optimize plans and identify strengths/weaknesses.

Skills

Integrated Media Planning

Digital Media Tactics

Presentation Skills

Creative Problem Solving

Communication Skills

Time Management

Education

Bachelor's Degree in Marketing or related field

Tools

Media Ocean

Prisma

GCM

Google Analytics

Adobe Analytics

Domo

Tableau

Job description

Company description

At Saatchi we believe in creating ideas that can live anywhere. And we believe that when we work as a team, nothing is impossible. We strive to bring out the best in each other and in ourselves and expect applicants to understand the value of close collaboration. We also believe that creating transformational work requires initiative, an entrepreneurial spirit and a bold commitment to achieving measurable results and business success for the Clients we service.

Saatchi & Saatchi currently maintains a hybrid work policy to work in-office three days per week and remotely the other two days each week.

Overview

As an Associate Media Director on the Chicago Region Toyota Dealer Association (TDA), you will work closely with the Regional TDA Media Planning Team and Account Management Team in developing and implementing Media Plans in 35 Markets/4 States that deliver against key performance metrics. Your goal will be to develop and steward media campaigns to increase brand consideration and purchase intent.

Success for this position will be measured by the following:

• Presentation skills
• Quality of plans and recommendations, supported by well-articulated rationale
• Accuracy of output and attention to detail
• Ability to build and maintain strong interpersonal/professional relationships with agency team members and clients
• Demonstration of creative problem solving
• Ability to perform under pressure, meeting internal and client deadlines
• Eagerness and willingness to go above and beyond by being proactive, tenacious, and solutions-oriented
• Commitment to “test, learn and optimize”

An ideal candidate will be a self-starter with knowledge and energy to develop and execute media plans with a minimum of 6-7 years of experience in Integrated Media Planning with a strong focus in Digital Media Tactics.

Responsibilities

Roles and Responsibilities include:

• Assist in the development and implementation of all Media plans with a particular focus on Digital.
• Oversee implementation of Digital plans across all channels (Display, Video, CTV, Social and Search) and participate in review of analytics for optimizations.
• Regularly gather/prepare all necessary materials for Client meetings.
• Interact with Agency Digital execution team/Search/Social partners and actively participate in all status meetings.
• Develop and actualize flowcharts and all related documents (i.e., media budgets, post-buy analyses, value-added reports, Digital Optimizations & others).
• Analyze analytics to optimize plans and identify strengths/weaknesses with partners/placements/tactics that can be shared with all teams and Clients.
• Create media buy authorizations and monitoring of all Media plans/buys throughout the year.
• Train/supervise Assistant Media Planners.
• Develop Media Points of View as needed based on Client and Account team requests.

Qualifications

Candidate experience/skills should include:

• Solid foundation in integrated media planning (broadcast and digital experience ideal; digital experience a MUST)
• Excellent Excel skills in addition to proficiency with MS Word and Powerpoint
• Strong verbal and written communication skills
• Experience with Media Ocean/Prisma/GCM and/or Media Tools a plus
• Excellent organization and time management; ability to prioritize and manage a high volume of work and multi-task
• Working knowledge of media research tools (MRI, Nielsen, ComScore, Simmons, etc.) and ability to analyze syndicated research
• Working knowledge of Business Intelligence platforms (Domo, Tableau) and site analytic platforms (Google Analytics, Adobe Analytics) a plus
• Regional planning and/or Automotive/Retail experience is desirable
• Interest and Passion for the industry

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Compensation Range: $95,950.00 - $137,865.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.