Associate Marketing Manager, Splenda Healthcare

Heartland Food Products Group; Carmel (IN); On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking an Associate Marketing Manager to drive brand recommendations among healthcare professionals and patients. This dynamic role focuses on creating educational content, managing health partnerships, and leveraging nutrition science to enhance brand positioning. The ideal candidate will possess a strong background in nutrition and communication, with a passion for innovation and collaboration. If you thrive in a fast-paced environment and are eager to make a significant impact in the healthcare sector, this opportunity is perfect for you.

Qualifications

• 5+ years of experience as an RDN in industry or manufacturer roles.
• Strong communication and organizational skills are essential.

Responsibilities

• Create educational content for healthcare professionals and patients.
• Manage health partnerships and lead implementation of programs.

Skills

Nutrition Science Knowledge

Communication Skills

Collaboration

Project Management

Analytical Skills

Education

Certified Registered Dietician Nutritionist (RDN)

Certified Diabetes Care and Education Specialist (CDCES)

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Carmel, IN, US

7 days ago Requisition ID: 4186

Job Description

The Associate Marketing Manager, Splenda Healthcare aids in driving branded recommendations among Healthcare Professionals and brand adoption among patients.

• Creates HCP and patient education content for use in marketing programs and website. Role entails creating educational information, and creative agency support will lead design of resources based on your vision.
• Serve as the Splenda brand nutrition science technical expert by pairing a thorough understanding of products with your nutrition and clinical health knowledge. Create competitive product advantages for Splenda brand among consumers managing diabetes and weight, summarize scientific studies related to brand’s categories to enable team to proactively and reactively communicate, create clinical response support for Splenda Call Center in-bound questions and for proactive messaging development.
• Collaborate to enable regulatory bodies & professional organizations to reflect positive category position.
• Create and manage health partnerships, lead implementation of programs, create and monitor metrics, and manage budget.
• Support future product innovation strategy & product specifications.
• Ownership of recipe nutritional requirements for consumers with health needs; define nutritional requirements, recipe trends, type of recipes needed for health and our products.
• Maintain expert-level knowledge of customer and category needs, trends and sentiment to guide nutrition science needs to support business goals.
• Maintain in-depth knowledge of studies and interprets to insights to guide strategic focus, opportunities and communications.
• Perform other support activities as requested.

Qualifications

• Certified Registered Dietician Nutritionist (RDN) and Certified Diabetes Care and Education Specialist (CDCES) is required.
• A minimum of 5 years’ experience working as an RDN in an industry or manufacturer role is required.
• Communication skills for external and internal interactions.
• Demonstrate ability to translate networking capabilities into action, summarize scientific studies into insights and strategies, and guide communications to drive branded recommendations and adoption.
• Must have good communication and organization skills.
• Work in a collaborative team environment with peers.
• Ability to work with agency and industry partners.
• A track record of exceeding expectations and an innate sense of urgency is key. Must enjoy and thrive on working in a fast-paced environment to capitalize on market opportunities.
• This position requires some travel; estimated at 15% and occurs periodically throughout the year.