Associate Marketing Manager, Growth

Lensa; New York (NY); Hybrid; USD 85,000 - 100,000; Full time

Job summary

The New York Times is seeking an entrepreneurial Associate Growth Marketing Manager to join their Growth Marketing team in New York. The role involves developing data-driven marketing campaigns to optimize subscription growth and drive revenue across various product lines. Ideal candidates have digital media experience, a strong analytical background, and at least 2 years in a subscription-based environment, working in a collaborative, dynamic setting.

Qualifications

• 2+ years of experience in digital marketing within a subscription-based business.
• Experience developing campaigns for email, display, search, video, or social channels.
• Experience analyzing data to identify relevant insights.

Responsibilities

• Support end-to-end execution of acquisition and upsell projects.
• Combine quantitative data with qualitative insights for performance optimization.
• Champion marketing's contributions to overall goals and cultivate understanding of digital products.

Skills

Analytical Skills

Creativity

Digital Media Experience

Education

Bachelor's degree in Marketing, Business, or related field

Job description

4 days ago Be among the first 25 applicants

Lensa is the leading career site for job seekers at every stage of their career. Our client, New York Times, is seeking professionals in New York, NY. Apply via Lensa today!

The mission (https://www.nytco.com/company/mission-and-values/) of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

About The Role

Join The New York Times as an entrepreneurial and collaborative Associate Growth Marketing Manager within our Growth Marketing team. You will help achieve subscription growth and revenue targets across our diverse product portfolio (News, Cooking, Wirecutter, The Athletic, and Audio). You will report to the Senior Manager of Growth Marketing.

You will develop data-driven marketing campaigns across multiple channels to optimize performance and improve growth. We are looking for a motivated, analytical, and creative marketer with digital media experience and an understanding of the subscription business model.

You will work.a hybrid work schedule working three days per week from our New York City headquarters office.

Responsibilities

• Growth Marketing Strategy and Execution: Support end-to-end execution of acquisition and upsell projects across marketing and product surfaces. Collaborate with creative, product, and data teams for seamless campaign execution. Develop inspiring creative briefs, provide creative feedback, and use data insights for performance improvement. Cultivate an understanding of how upper and mid-funnel activities impact lower-funnel results.
• Digital Product Expertise: Deepen your understanding of the digital product lifecycle. Research industry best practices. Participate in product stand-ups and retrospectives to improve business and team outcomes. Stay up to date on modern tools, new platforms, and AI use cases for better performance.
• Conversion Rate Optimization: Combine quantitative data with qualitative insights to optimize performance across product and marketing efforts. Support the Senior Manager in proposing relevant testing strategies (A/B, multivariate, bandit). Contribute to User Research briefs to refine messaging and identify new opportunities. Monitor analytics dashboards (e.g., Mode) to suggest real-time adjustments and assess overall performance. Assist the Senior Manager in developing performance reports and contributing to planning activities.
• Cultural Impact: Champion marketing's contribution to our goals. Develop fluency in our mobile and web products. Participate in our team's culture of training and knowledge sharing. Embody the values and behaviors of The New York Times. Identify how cultural and industry trends and new technologies can transform our business. Demonstrate a solution mindset and a commitment to efficient collaboration.
• Demonstrate support and understanding of our value of journalistic independence (https://www.nytco.com/company/mission-and-values/) and a commitment to our mission to seek the truth and help people understand the world.
  
  

Basic Qualifications

• Bachelor's degree in Marketing, Business, or a related field from an accredited college or university
• 2+ years of experience in digital marketing, within a subscription-based business.
• 2+ years experience developing campaigns for email, display, search, video, or social channels.
• 2+ years experience analyzing organizing data to identify relevant insights.
• Experience presenting ideas, goals, and results to partners.
• Experience writing and delivering creative briefs, providing constructive creative feedback, and managing marketing projects from concept to execution.
• Understanding of the latest advancements in AI and machine learning relevant to marketing and their potential impact on future strategies.
  
  

Preferred Qualifications

• Experience within a subscription-based business.
  
  

REQ-018305

The annual base pay range for this role is between:

$85,000 — $100,000 USD

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.

We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here (https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal) .

The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email [e-mail]. Emails sent for unrelated issues, such as following up on an application, will not receive a response.

The Company will further consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws.

For information about The New York Times' privacy practices for job applicants click here (https://nytco-assets.nytimes.com/2020/06/NYT_Applicant_Privacy_Policy.pdf) .

Please beware of fraudulent job postings. Scammers may post fraudulent job opportunities, and they may even make fraudulent employment offers. This is done by bad actors to collect personal information and money from victims. All legitimate job opportunities from The New York Times will be accessible through The New York Times careers site (https://www.nytco.com/careers/) . The New York Times will not ask job applicants for financial information or for payment, and will not refer you to a third party to do so. You should never send money to anyone who suggests they can provide employment with The New York Times.

If you see a fake or fraudulent job posting, or if you suspect you have received a fraudulent offer, you can report it to The New York Times at [e-mail]. You can also file a report with the Federal Trade Commission (https://reportfraud.ftc.gov/#/) or your state attorney general (https://www.consumerresources.org/file-a-complaint/) .

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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