B2B Marketing & Trade Show Lead

Gemline; Lawrence (MA); On-site; USD 85,000 - 115,000; Full time

Job summary

Gemline, headquartered in Lawrence, MA, is seeking an Associate Marketing Manager to strengthen the connection between marketing, sales and distributor customers. This role develops sales enablement tools and programs, executes trade shows, and leads marketing initiatives that empower the Sales team to sell Gemline products.

Under guidance from the Marketing Communications Senior Manager, you adapt approved campaigns, create customer tools, presentations, flyers, lookbooks, and product displays,

Qualifications

• 5+ years of marketing, sales enablement or related discipline.
• Experience managing large-scale trade shows from planning to execution.
• Ability to adapt marketing campaigns and assets for sales teams and key accounts.

Responsibilities

• Serve as the primary Marketing liaison for Sales, translating needs into defined deliverables.
• Coordinate calendars, launches, and messaging across Campaigns and assets.
• Develop and update customer-facing materials: presentations, flyers, lookbooks, product displays.
• Create product display concepts and merchandising recommendations for meetings and events.
• Identify gaps in sales tools and propose new resources to improve messaging.
• Gather feedback from Sales to improve tools and adoption.

Skills

Marketing strategy

Sales enablement

Trade show management

Content development

Project management

Cross-functional collaboration

Presentation skills

Customer focus

Tools

PowerPoint

MS Office

Job description

Gemline, headquartered in Lawrence, MA, is seeking an Associate Marketing Manager to strengthen the connection between marketing, sales and distributor customers. This role develops sales enablement tools and programs, executes trade shows, and leads marketing initiatives that empower the Sales team to sell Gemline products.

Under guidance from the Marketing Communications Senior Manager, you adapt approved campaigns, create customer tools, presentations, flyers, lookbooks, and product displays,