Associate Marketing Manager

MJH Shared Services; Cranbury Township (NJ); On-site; USD 85,000 - 110,000; Full time

Job summary

MJH Life Sciences is seeking an experienced event marketing professional to lead both in-person and virtual campaigns from planning through post-event recap. You will craft promotion strategies, optimize registration flows, and drive attendance while coordinating with digital and on-site teams.

The role requires handling budgets, vendor management, and AI-assisted optimization. Join a team focused on delivering impactful event experiences across conferences, webinars, and live programs, with

Qualifications

• 3+ years of marketing experience with end-to-end event campaigns.
• Experience marketing both in-person and virtual events with registration-driven campaigns.
• Familiar with event registration platforms and webinar tools.
• Proven ability to meet registration and attendance targets.
• Experience managing event budgets and vendors across concurrent events.
• Experience using AI tools to plan campaigns, copy, and analyze performance.
• Strong project management and cross-functional communication.

Responsibilities

• Own end-to-end marketing for in-person and virtual events, from planning to recap.
• Develop promotion strategies for live conferences, webinars, and virtual programs.
• Drive registration-to-attendance conversion and on-site engagement.
• Use AI tools to accelerate planning, copy, audience research, and analysis.
• Develop and manage event marketing budgets and track spend.
• Set up and manage event registration, pricing, codes, and communications.
• Collaborate with teams to align goals, timelines, and deliverables.
• Track and report weekly on registration, attendance, and campaign performance.

Skills

Event marketing

In-person events

Virtual events

AI in marketing

Project management

Copywriting

Budget management

Vendor management

Travel readiness

Cross-functional collaboration

Campaign analytics

Event platforms

Tools

ON24

Zoom Webinars

Event apps

Marketing automation

Email platforms

Job description

At MJH Life Sciences our success is measured by your success! If you set your standards high and want to contribute to a winning team, we'll provide you with every opportunity to help grow our company and your career. Our associates come from all backgrounds, sharing one key quality: determination to succeed. We value being Service Focused, having a Passion for Winning, Innovation, Respect, Integrity, and Teamwork. Nothing means more to us than hiring people with these attributes. If you believe you're right for the job, this is the place to prove it!

What You'll Do

• Own end-to-end marketing for in-person and virtual events, from campaign planning through post-event recap, including integrated plans across email, paid digital and search, social, print and digital advertising, and marketing partnerships
• Build promotion strategies tailored to each event format, accounting for the different registration cycles, attendance patterns, and engagement goals of live conferences versus webinars and virtual programs
• Drive registration-to-attendance conversion for virtual events through reminder sequences, calendar holds, and on-demand promotion, and drive attendance and on-site engagement for in-person events
• Use AI tools to accelerate campaign planning, copy iteration, audience list research, and performance analysis, maintaining quality and brand standards across all deliverables
• Develop and manage event marketing budgets, tracking spend against plan throughout the event lifecycle
• Set up and manage event registration for both formats, including registration sites, pricing tiers, promo codes, and confirmation and reminder communications
• Partner with the events and digital teams on virtual event platforms, including landing pages, attendee communications, and engagement features such as polls, Q&A, and chat
• Plan and execute experiential marketing elements that enhance the on-site attendee experience at in-person events
• Manage the event app for in-person events, including content setup, attendee communications, and engagement features
• Manage event marketing vendors, including scoping work, overseeing deliverables, and tracking contracts
• Write copy for marketing collateral and brief creative on assets, routing them for stakeholder approval
• Work with sponsors and speakers to coordinate promotional assets and timelines, using client-provided session content within campaigns
• Collaborate with project management, sales, events, editorial, creative, and digital teams to align on goals, timelines, and deliverables
• Track and report weekly on registration, attendance, and campaign performance to the Marketing Director, and deliver post-event reports with sponsor-facing metrics
• Travel to in-person events to support on-site marketing and attendee experience

What Sets You Apart

• 3 or more years of marketing experience with a focus on event or conference marketing, including end-to-end ownership of registration-driven campaigns
• Experience marketing both in-person and virtual events, with a clear understanding of how promotion, timing, and conversion differ between the two
• Experience with event registration platforms, virtual event or webinar platforms such as ON24 or Zoom Webinars, event apps, and marketing automation or email platforms
• Proven ability to meet registration and attendance targets across multiple event formats
• Experience managing event budgets and vendors across multiple concurrent events
• Demonstrated use of AI tools such as Claude, ChatGPT, or Perplexity to plan campaigns, develop copy, and analyze performance, with documented workflows that show measurable efficiency or output gains
• Strong project management skills with the ability to manage multiple events and deadlines simultaneously
• Excellent writing and cross-functional communication skills
• Ability to travel to in-person events as needed
• Familiarity with pharmaceutical, biopharmaceutical, life sciences, or other B2B industry audiences a plus

AI Capability Expectation

Candidates should be prepared to discuss how they currently use AI in their marketing or event work. This includes:

• Specific tools in active use and how they support campaign planning, copy development, audience research, or registration and attendance analysis
• How AI has changed the speed or quality of your work on event marketing deliverables, particularly across concurrent in-person and virtual campaigns or tight timeli