Associate Marketing Manager

Renewal by Andersen; Cottage Grove (MN); On-site; USD 79,000 - 122,000; Full time

Job summary

Renewal by Andersen is seeking an Associate Marketing Manager to support digital marketing programs across paid search, local search, and video channels. You will liaise with internal teams and external agencies to align campaigns with business goals, monitor performance, and drive optimization.

The role demands strong analytical thinking, excellent communication, and a collaborative approach to vendor management and reporting.

Qualifications

• Minimum 5 years relevant digital marketing experience.
• Four-year degree in marketing, communications or related field.
• Functional experience in digital marketing, paid search, or campaign management platforms (Google, Bing, YouTube).
• Strong analytical skills with the ability to interpret performance data and identify trends.
• Experience with reporting tools, dashboards, and data tracking systems (Google Analytics, Power BI, and Data Studio).
• Excellent communication and organizational skills, with attention to detail.
• Ability to manage multiple projects and stakeholders in a fast-paced environment.
• Familiarity with vendor management and cross-functional collaboration.

Responsibilities

• Vendor management & performance: primary contact for day-to-day paid digital agency/vendor activities; monitor accuracy and insights.
• Corporate reporting & operational support: prepare weekly reports and maintain trackers; analyze variance and share insights.
• Digital marketing channel management (Google & Bing): audits, manage YouTube campaigns, GBP optimization, LSA oversight, and training materials.
• Projects & strategic initiatives: lead PPC testing, landing page optimization, and YouTube testing strategies across markets.
• Identify opportunities for AI-based campaign types, testing and process improvements within digital marketing efforts.

Skills

Digital marketing

Vendor management

Data analysis

Reporting tools

Communication

Project management

Education

Bachelor's degree in marketing, communications or related field

Tools

Google Ads

Microsoft Ads

YouTube

Google Analytics

Power BI

Data Studio

Job description

ANDERSEN CORPORATION SUMMARY

At Andersen, we see possibility everywhere, every day and in everything we do. The possibility for our employees to achieve their full potential, for our communities to be stronger and for everyone to have a healthier, happier place to live.

Our portfolio of brands - Andersen Windows & Doors, Renewal by Andersen and Fenetres MQ - is crafted to serve customers across the new residential, home improvement and light commercial building sector.

Join our more than 13,000 employees who are inspired every day to deliver exceptional experiences that turn possibility into reality.

Associate Marketing Manager

The Associate Marketing Manager plays a critical role in supporting the planning, execution, optimization, and reporting of digital marketing programs across paid search, local search, and video advertising channels. This position serves as a key liaison between internal stakeholders and external agency partners, ensuring marketing initiatives are aligned with business objectives, performance goals, and operational standards.

The ideal candidate is highly analytical, organized, and collaborative, with experience managing vendors, interpreting performance data, and supporting digital marketing campaigns across platforms such as Google Ads, Microsoft Ads, YouTube, and Google Business Profiles. This role requires strong communication skills, attention to detail, and a passion for continuous improvement through testing, optimization, and strategic innovation.

Key Responsibilities

Vendor Management & Performance

• Serve as the primary point of contact for day-to-day paid digital agency/vendor activities, ensuring clear and consistent communication.
• Monitor and validate vendor communications for accuracy, quality, and strategic alignment.
• Provide regular updates on vendor activity, including technical changes and performance insights.
• Analyze and communicate vertical trends, including volume fluctuations and seasonality patterns.
• Develop and maintain performance reporting for vendor activities and campaign outcomes.
• Document and log key meetings, follow-ups, and action items.

Corporate Reporting & Operational Support

• Prepare, summarize and distribute weekly reports for Marketing Managers (MMs).
• Maintain and update internal web trackers and national tracking tools.
• Analyze weekly performance variance and communicate insights to stakeholders.
• Support communications related to national program changes (e.g., CPLI updates, program adjustments).
• Assist national teams with reporting requests, data analysis, and search-related insights.

Digital Marketing Channel Management (Google & Bing)

• Conduct audits of Google Ads & Microsoft Ads to ensure performance optimization and compliance.
• Manage and oversee YouTube campaigns, including interim ownership and execution.
• Provide recommendations and updates for Google Business Profile (GBP) optimization.
• Oversee Local Services Ads (LSA) management, including setup, monitoring, and optimization.
• Develop documentation and training resources (e.g., slide decks) to support team knowledge sharing and onboarding.

Projects & Strategic Initiatives

• Lead and contribute to key initiatives, including: PPC campaign testing & strategy.
• Landing page optimization.
• Development and execution of YouTube testing strategies across multiple markets.
• Campaign restructuring audits and reporting for continuous improvement.

Identify opportunities for AI-based campaign types, innovation, testing, and process improvements within digital marketing efforts.

Qualifications

• Minimum 5 years relevant digital marketing experience.
• Four-year degree in marketing, communications or related field.
• Functional experience in digital marketing, paid search, or campaign management platforms (Google, Bing, YouTube).
• Strong analytical skills with the ability to interpret performance data and identify trends.
• Experience with reporting tools, dashboards, and data tracking systems (Google Analytics, Power BI, and Data Studio).
• Excellent communication and organizational skills, with attention to detail.
• Ability to manage multiple projects and stakeholders in a fast-paced environment.
• Familiarity with vendor management and cross-functional collaboration.

Preferred Skills

• Digital agency experience.
• Experience with Google Ads & Local Services Ads.
• Knowledge of PPC campaign auditing tools and optimization techniques.
• Ability to create documentation, training materials, and process guides.
• Strategic thinking with a focus on continuous improvement and testing.

PAY RANGE

$78,824.00 - $122,176.00

CULTURE AND BENEFITS

At Andersen, we believe our people are at the heart of everything we do. Every day, their talent, dedication and passion enables us to be the most trusted window & door company. To support our employees, we provide a comprehensive Total Rewards Package - a thoughtful combination of pay and benefits that reflects our commitment to investing in each team member's wellbein