Associate Market Analyst

Carrier; New York (NY); On-site; USD 50,000 - 65,000; Full time

Job summary

Carrier, located in New York City, is seeking an entry-level Market Analysis professional. This role involves gathering essential data on sales, marketing statistics, and customer demographics while assisting marketing teams in their events and efforts.

The ideal candidate will hold a bachelor’s degree in marketing or a technical degree, possess strong analytical skills, and have working knowledge of Microsoft Suite. Join us at Carrier as we strive to revolutionize sustainable building solutions.

Qualifications

• Bachelor's degree in marketing or a related technical field is required.
• Strong analytical and problem-solving skills are essential.
• Excellent written and verbal communication skills needed.

Responsibilities

• Assist with market analysis to understand customer needs and competitors.
• Collect data on customer demographics and buying habits.
• Support marketing plan coordination and implementation.

Skills

Analytical skills

Problem-solving skills

Microsoft Suite knowledge

Interpersonal skills

Self-starter qualities

Education

Bachelor's degree in marketing or a technical degree

Job description

Carrier is the leading global provider of healthy, safe and sustainable building and cold chain solutions with a world-class, diverse workforce with business segments covering HVAC, refrigeration, and fire and security. We make modern life possible by delivering safer, smarter and more sustainable services that make a difference to people and our planet while revolutionizing industry trends. This is why we come to work every day. Join us and we can make a difference together.

About This Role

As an entry-level Market Analysis professional you will be responsible for gathering sales, marketing statistics, and customer data. Plans logistics of marketing events to ensure the effectiveness of marketing teams' presentations.

Key Responsibilities

• Works under immediate supervision to provide assistance with market analysis and other marketing support activities in order to understand customer needs, competitors and market condition.
• Assists in collection of data regarding customer demographics, preferences, needs, and buying habits.
• Assists in collection of data regarding competitor's prices, sales, and method of marketing and distribution.
• Performs competitive analysis for products of responsibility.
• Updates literature with marketing verbiage to promote new products.
• Assists in the preparation of marketing materials.
• Follows up on advertising and promotion activities.
• Assists with the coordination and implementation of marketing plans.
• Collaboratively coordinate with new development teams to support release of new and upgrade product offerings.
• Supports product release activities to ensure successful launch to Carrier sales force.

Required Qualifications

• Bachelor’s degree in marketing or a technical degree.

Preferred Qualifications

• Strong analytical and problem solving skills.
• Working knowledge of Microsoft Suite.
• Excellent written and verbal interpersonal skills.
• Have an ability to coordinate across multiple functions, to maintain composure in high-pressure situations, and to make decisions in a fast-paced environment.
• Have a combination of excellent technical skills, be a self-starter, with strong business understanding, strong self-direction, and excellent interpersonal/influencing skills to work across the Carrier organization.
• Have a personality defined by positivity, responsibility, integrity, accountability, and respect culminating in a strong work ethic.