Associate Manager, Social Media - WIRED

Condé Nast Germany; New York (NY); Sur place; USD 60 000 - 80 000; Plein temps

Résumé du poste

WIRED in New York is seeking a creative, news-obsessed Associate Manager of Social Media to shape how our journalism appears across platforms, translating breaking news and enterprise reporting into engaging, native storytelling.

The role focuses on growing audience by boosting engagement, social referrals, and reach, collaborating with editorial staff to deliver scoops and packages across networks. This is a guild position with base salary range and benefits.

Qualifications

• At least 2 years of experience managing social media for a brand, newsroom, or publisher.
• Strong editorial judgment about where, when, and whether content should be shared across platforms.
• Excellent writing and communication skills, with the ability to adapt voice and tone by platform.
• Experience using social publishing, scheduling, and analytics tools.

Responsabilités

• Write, schedule, and optimize daily posts across multiple platforms.
• Write social video scripts and work with journalists to shoot videos in-office and, occasionally, on location.
• Craft clear, accurate, and compelling social copy that adapts WIRED articles into Threads, Instagram carousels, and other platform-specific formats
• Partner closely with editors and reporters to roll out major packages, scoops, and breaking news across social platforms
• Create and/or build creative assets tailored to each platform, including images, short-form video, and text-forward formats
• Ensure posts are optimized for performance and consistently tracked, analyzed, and reported on
• Brainstorm new content ideas and test rollout strategies in collaboration with the Audience Development team
• Monitor social conversations and identify opportunities for timely, reactive content that drives engagement
• Collaborate with the social team and editors to refine social headlines, framing, and descriptions

Connaissances

Social media management

Editorial judgment

Writing skills

Platform-specific voice

Outils

Social publishing tools

Scheduling tools

Analytics tools

Description du poste

WIRED is where a better future is imagined. For three decades, we have been the indispensable guide to a world in constant transformation. We cover humanity’s biggest challenges, from climate change to global security, from pandemic preparedness to the future of democracy, and tell stories of the people trying to solve these challenges and the role science and technology can play—for good or ill. WIRED reaches more than 30 million people each month through WIRED.com, our digital edition, the magazine, social media, and live events.

Job Description

Location:

New York, NY

WIRED is seeking a creative, news-obsessed Associate Manager of Social Media to join our Audience Development team. This role will work closely with WIRED’s editorial staff to shape how our journalism shows up across social platforms—translating breaking news, enterprise reporting, and cultural coverage into engaging, platform-native storytelling.

The Associate Manager will help grow WIRED’s loyal audience by increasing engagement, social referrals, and overall reach across platforms. This is a highly collaborative role for someone who understands both journalism and the fast-moving dynamics of social media.

This role is based in our New York office.

What You’ll Do

• Write, schedule, and optimize daily posts across multiple platforms, including Instagram, TikTok, Facebook, X, and Bluesky
• Write social video scripts and work with journalists to shoot videos in-office and, occasionally, on location.
• Craft clear, accurate, and compelling social copy that adapts WIRED articles into Threads, Instagram carousels, and other platform-specific formats
• Partner closely with editors and reporters to roll out major packages, scoops, and breaking news across social platforms
• Create and/or build creative assets tailored to each platform, including images, short-form video, and text-forward formats
• Ensure posts are optimized for performance and consistently tracked, analyzed, and reported on
• Brainstorm new content ideas and test rollout strategies in collaboration with the Audience Development team
• Monitor social conversations and identify opportunities for timely, reactive content that drives engagement
• Collaborate with the social team and editors to refine social headlines, framing, and descriptions

What We’re Looking For

• At least 2 years of experience managing social media for a brand, newsroom, or publisher
• Social video experience is a plus
• A deep interest in politics, technology, science, and culture
• Strong editorial judgment about where, when, and whether content should be shared across platforms, particularly in community-driven spaces like Reddit
• Excellent writing and communication skills, with the ability to adapt voice and tone by platform
• A strong understanding of social media trends and how to translate them into effective, on‑brand content
• Experience optimizing social content for engagement and/or traffic, informed by performance data
• Comfort working with social analytics and using insights to guide strategy and experimentation
• Experience using social publishing, scheduling, and analytics tools
• Familiarity with WIRED’s journalism, audience, and voice
• Highly organized, detail-oriented, and able to manage multiple priorities in a fast‑paced environment
• A sense of humor, curiosity, and flexibility in an ever‑changing media landscape
• An entrepreneurial mindset balanced with operational rigor and follow‑through

The expected base salary range for this position is from $60,000 - $80,000.Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education.

In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation.

This is a guild position.

Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.