Associate Manager, Portfolio Marketing, Wearables & Apps (Hybrid)

Stryker; San Jose (CA); Hybrid; USD 115,600 - 245,800; Full time

Benefits offered by this job

Health insurance

401(k) plan

Employee Stock Purchase Plan

Flexible Spending Accounts

Job summary

A leading healthcare technology company seeks an Associate Manager for Portfolio Marketing in San Jose, CA. This hybrid role involves developing strategies for wearable devices and mobile apps within the Smart Hospital ecosystem. The ideal candidate will have a Bachelor’s degree and over 6 years of marketing experience, including product management and strategic planning. The position offers a competitive salary and comprehensive benefits including health insurance, retirement plans, and more.

Qualifications

• 6+ years of professional experience, including 3 years in marketing, product management, or portfolio strategy.
• Experience with marketing plans and pricing strategies.
• Familiarity with digital health technologies or connected devices.

Responsibilities

• Develop marketing strategies for wearable devices and mobile applications.
• Lead value proposition development and market positioning.
• Analyze market trends and customer insights for strategic decisions.
• Coach team members on marketing best practices.

Skills

Marketing strategies

Product positioning

Market analysis

Budget management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

As an Associate Manager, Portfolio Marketing, Wearable & Apps, you will define strategies for wearable devices and mobile applications that integrate seamlessly into the Smart Hospital ecosystem. Your work will influence product positioning, customer engagement, and evidence-based marketing initiatives that drive adoption and deliver measurable impact.

This is a hybrid role that requires working onsite at our office 2–3 days per week, in San Jose, CA or Portage, MI.

What You Will Do

• Develop and execute marketing strategies and annual plans for wearable devices and mobile apps aligned with Smart Hospital objectives.
• Lead value proposition development, segmentation, and positioning to maximize brand equity and commercial efficiency.
• Create and manage product launch plans, pricing strategies, and communication frameworks that support business goals.
• Analyze market trends, competitive intelligence, and customer insights to inform strategic decisions and identify growth opportunities.
• Collaborate with cross-functional teams to ensure marketing initiatives align with product development, sales enablement, and evidence generation.
• Coach and mentor team members on marketing best practices, strategic planning, and customer-centric development.
• Monitor and report on marketing effectiveness using KPIs and analytics to drive continuous improvement.
• Manage budgets, forecasts, and business case financial models to ensure resource allocation supports strategic priorities.

Required Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum 6 years of professional experience, with at least 3 years of experience in marketing, product management, or portfolio strategy.
• Experience developing marketing plans, pricing strategies, and product positioning.
• Experience with digital health technologies, mobile applications, or connected devices.

Preferred Qualifications

• MBA or advanced degree in a related field.
• Experience in healthcare technology, medical devices, MedTech or SaaS environments.
• Technically savvy with engineering and/or software experience.

Salary: $115,600.00 - $245,800.00 plus bonus eligible and benefits. Individual pay is based on skills, experience, and other relevant factors.

Benefits include medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Additional benefits include a Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance.

Posted On: December 10, 2025

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Product Management and Marketing

Industries: Appliances, Electrical, and Electronics Manufacturing, Industrial Machinery Manufacturing, and Medical Equipment Manufacturing