Associate Manager (Digital Strategy)

Acosta; Grand Rapids (MI); Hybrid; USD 55,000 - 70,000; Full time

Job summary

Acosta is seeking a qualified professional to support the activation and execution of retailer-specific omnichannel campaigns, focusing on digital shelf analysis and content optimization. You will partner with Digital Strategists, retail partners, and internal teams to ensure timely delivery.

The role requires strong organization, attention to detail, and the ability to manage multiple priorities in a collaborative environment, with a hybrid in-office schedule (3 days per week).

Qualifications

• 5+ years of experience in business, customer management, or a related field, with a strong retail omnichannel marketing.
• Bachelor’s degree preferred.

Responsibilities

• Support activation and execution of retailer-specific omnichannel marketing campaigns.
• Coordinate campaign timelines, deliverables, approvals, and launch requirements.
• Recap monthly campaign activations and maintain campaign tracking documentation.
• Collect and organize post-campaign reporting from retailers, media partners, and internal teams.
• Manage monthly campaign recaps for assigned retailers.
• Develop Canva creative assets for select retailers and campaigns.
• Coordinate with clients and internal stakeholders to obtain creative deliverables for campaign activations.
• Ensure all creative materials align with retailer specifications.
• Manage creative deadlines and communicate asset requirements to stakeholders.
• Conduct digital shelf assessments to identify opportunities for content improvement, compliance, and optimization opportunities.
• Provide recommendations to improve product detail pages with images and copy against retailer standards and best practices.
• Support additional retail media projects as assigned.

Skills

Retail omnichannel marketing

Retail media networks

Digital shelf optimization

Ecommerce content best practices

Multi‑project management

Retail consumer marketing strategy

Education

High School Diploma or GED

Bachelor’s degree preferred

Tools

Canva

Job description

Description

This position is #Hybrid, in the office 3 days a week.

You will support retail media execution and digital shelf analysis for client accounts, partnering with Digital Strategists, retail partners, and internal teams to ensure successful campaign delivery.

You must have strong organization, attention to detail, and the ability to manage multiple priorities in a collaborative environment.

Responsibilities

• Support the activation and execution of retailer-specific omnichannel marketing campaigns.
• Coordinate campaign timelines, deliverables, approvals, and launch requirements to ensure seamless execution.
• Recap monthly campaign activations and maintain campaign tracking documentation .
• Collect and organize post-campaign reporting from retailers, media partners, and internal teams
• Manage monthly campaign recaps for your assigned retailers
• Develop creative assets in Canva for select retailers and campaigns.
• Coordinate with clients and internal stakeholders to obtain creative deliverables for campaign activations.
• Ensure all creative materials align with retailer specifications.
• Manage creative deadlines and communicate asset requirements to stakeholders.
• Conduct digital shelf assessments to identify opportunities for content improvement, compliance, and optimization opportunities.
• Provide recommendations to improve product detail pages with images and copy against retailer standards and best practices.
• Support additional retail media projects as assigned.

Qualifications

Education & Experience

• High School Diploma or GED required; bachelor’s degree preferred.
• 5+ years of experience in business, customer management, or a related field, with a strong retail omnichannel marketing .
• Strong understanding of retail media networks.
• Familiarity with grocery, CPG, or retail marketing environments .
• Knowledge of digital shelf optimization and eCommerce content best practices
• Learn quickly, adapt to change, and manage multiple projects.
• Strong retail consumer marketing strategy development and execution experience

Physical Requirements

• Travel as needed
• Lift and carry up to 25 lbs
• Visual and auditory capabilities required for effective communication and analysis

#DiscoverYourPath #RetailMedia #Marketing #DigitalStrategy

About Us

Acosta, and its subsidiaries, is an Equal Opportunity Employer

Job Category: Wholesale

Position Type: Full time

Business Unit: Sales

Salary Range: $55300.00 - $70000.00

Company: Acosta Employee Holdco LLC