Associate Manager Marketing - Food Service

Tyson Foods; Town of Springdale (WI); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Paid time off

401(k) plan

Health benefits

Life insurance

Dental benefits

Vision benefits

Job summary

Tyson Foods is seeking an Associate Manager, Foodservice Marketing to help develop and execute branded marketing programs for foodservice channels. You will translate brand and business strategies into campaigns that support operators, drive product adoption, and boost sales growth.

You will coordinate campaign components, operator solutions, and customer-facing materials, while tracking spending and coordinating with Sales, Culinary, R&D, and Operations to ensure relevance and ease of execution

Qualifications

• Bachelor's degree in marketing, business, or a related field required.
• 2 years of marketing or related experience, preferably in foodservice, CPG, or related industry.
• Experience contributing to marketing campaigns, customer marketing, or operator-focused projects.

Responsibilities

• Support the development and execution of branded foodservice marketing campaigns for prepared foods.
• Coordinate marketing activities across key foodservice channels (QSR, Convenience, K‑12, Healthcare, and Commercial).
• Review marketing materials for brand alignment and operator needs; obtain approvals before release.
• Coordinate development of operator-focused materials and solutions (selling tools, menu concepts, merchandising).
• Support Sales and Category teams in creating customer-specific materials and programs that support sell-in and volume growth.
• Prepare materials and coordinate logistics for customer presentations, sales meetings, and trade shows; participate as needed.
• Coordinate input from Culinary, R&D, and Operations to deliver operator-ready solutions.
• Coordinate day-to-day agency activities, draft briefs, track timelines, and manage budgets.
• Compile market data and operator insights to support campaign execution and identify improvements.
• Collaborate with Brand, Digital, Shopper, and Sales teams to keep deliverables aligned with integrated plans.

Skills

Organizational skills

Cross-functional collaboration

Written communication

Verbal communication

MS Office

Digital marketing tools

Education

Bachelor's degree in marketing or business

Job description

Job Details:

Job Summary

The Associate Manager, Foodservice Marketing will support the development and execution of branded marketing programs across foodservice channels. Reporting to a Senior Manager, this role helps translate established brand and business strategies into actionable marketing activities that support operator needs, drive product adoption, and enable sales growth.

Under the direction of the Senior Manager, the Associate Manager will coordinate and execute assigned campaign components, operator solutions, and customer-facing programs, including sales tools, promotions, and digital content. This role tracks assigned project spending and coordinates agency deliverables, partnering with Sales, Culinary, R&D, and Operations to help ensure programs are relevant, practical, and easy for operators to execute.

Key Responsibilities

Foodservice Brand & Campaign Execution

• Support the development and execution of branded foodservice marketing campaigns for prepared foods, including seasonal programs, operator solutions, and product launches, under the direction of the Senior Manager.
• Apply established brand direction and operator insights to assigned marketing materials and activities that address ease of preparation, menu versatility, labor savings, and profitability.
• Coordinate assigned marketing activities across key foodservice channels (QSR, Convenience, K‑12, Healthcare, and Commercial), following agreed plans and priorities.
• Review marketing materials for alignment with brand standards and operator needs, incorporating feedback and obtaining required approvals before release.

Operator Solutions & Customer Marketing

• Coordinate development of assigned operator-focused materials and solutions, including selling tools, menu concepts, merchandising, equipment program materials, and promotional materials.
• Support Sales and Category teams in developing customer-specific materials and programs that support sell-in, menu placement, and volume growth.
• Prepare materials and coordinate logistics for customer presentations, sales meetings, and foodservice trade shows; participate as needed.
• Coordinate input from Culinary, R&D, and Operations to support the delivery of operator-ready solutions, escalating questions and barriers to the Senior Manager.

Agency & Project Management

• Coordinate day-to-day agency activities for assigned deliverables, including feedback, timelines, and project status updates.
• Draft agency briefs using agreed campaign objectives for Senior Manager review, and track deliverables against approved timelines and budgets.
• Maintain project schedules and coordinate multiple assigned deliverables, flagging scope changes, competing priorities, and timing risks to the Senior Manager.
• Track spending and invoices against approved project budgets, flag variances, and obtain approval for changes to scope or spending.

Insights, Measurement & Optimization

• Compile market data, operator insights, and performance metrics to support campaign execution and identify potential improvements for Senior Manager review.
• Work with insights and analytics teams to gather program results and summarize learnings and recommendations.
• Support test-and-learn activities by coordinating execution, tracking results, and documenting opportunities to improve marketing ROI.

Collaboration & Team Support

• Coordinate with Brand, Digital, Shopper, and Sales teams to keep assigned deliverables aligned with integrated marketing plans.
• Contribute to team projects, share learnings, and seek feedback to build foodservice marketing capabilities.
• Respond to unplanned customer or sales requests, aligning priorities and timing with the Senior Manager in a fast-paced environment.

Qualifications

Education

• Bachelor’s degree in marketing, business, or a related field required.

Experience

• 2 years of marketing or related experience, preferably within foodservice, consumer packaged goods, or a related industry.
• Experience contributing to marketing campaigns, customer marketing, or operator-focused projects.

Skills & Capabilities

• Strong organizational skills, attention to detail, and ability to coordinate assigned projects and deadlines.
• Ability to apply brand direction and operator insights to practical marketing materials and activities.
• Ability to collaborate with cross-functional partners and coordinate deliverables with external agencies.
• Strong written and verbal communication skills, including the ability to incorporate feedback and provide clear project updates.
• Proficiency in Microsoft Office; familiarity with digital marketing tools a plus.

Supervisory Responsibility

• No direct reports; contributes as an individual contributor and collaborates with team members.

Travel

- Approximately 5–7 trips annually, including customer meetings and trade shows. All professional team members are expected to demonstrate responsible use of approved AI tools, including safeguarding sensitive information, adhering to company policies, and validating AI-generated outputs. Individual Contributors should demonstrate the ability to integrate AI into daily work, improve efficiency through AI-enabled solutions, evaluate outputs critically, and apply professional judgment when using AI. People Leaders should demonstrate the ability to drive responsible AI adoption, enable effective use of approved solutions, identify opportunities to improve team performance through AI, and ensure accountability for the quality and accuracy of AI-supported outcomes.

Relocation Assistance Eligible:

Yes

Work Shift:

1ST SHIFT (United States of America)

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The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

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