Associate Manager/Manager of Marketing and Publicity, Podcasts

Macmillan Learning; New York (NY); On-site; USD 60,000 - 75,000; Full time

Job summary

A leading company in the audio publishing sector is seeking an Associate Manager or Manager of Marketing and Publicity to enhance their podcast audience. This role involves developing marketing strategies, managing social media, and collaborating with partners to grow listener engagement. The ideal candidate will have a strong background in digital marketing, excellent communication skills, and a passion for storytelling.

Qualifications

• Proven experience in audience development and content promotion.
• Strong skills in newsletter and social media strategy.
• Excellent communication skills, both verbal and written.

Responsibilities

• Develop and implement marketing and publicity campaigns.
• Manage social media strategy and content creation.
• Collaborate with external partners for audience growth.

Skills

Audience development

Content promotion

Digital marketing

Social media strategy

Content creation

Communication

Analytical mindset

Education

College degree or equivalent professional experience

Job description

Job Title: Associate Manager/Manager of Marketing and Publicity, Podcasts

The Macmillan Audio team is seeking an Associate Manager or Manager to join the Quick and Dirty Tips team. This role is vital for expanding our podcast audience, supporting QDT hosts, and leading marketing and publicity efforts across various platforms.

The ideal candidate will be a creative, strategic thinker with a passion for audience development, content marketing, and digital storytelling. They should be highly organized, collaborative, and eager to grow a loyal listener base through effective promotion and engagement. Experience in digital marketing, publicity, or social content strategy, particularly with audience growth campaigns on digital platforms, is preferred.

Responsibilities:

1. Develop and implement marketing and publicity campaigns to increase audience, downloads, and support revenue goals.
2. Plan and oversee content promotion for new episodes, launches, seasonal initiatives, and cross-promotions.
3. Manage social media strategy and content creation, ensuring maximum reach and engagement.
4. Create marketing assets such as videos, graphics, newsletters, and ad copy.
5. Assist podcast hosts with marketing guidance, promotional assets, and media opportunities.
6. Collaborate with external partners and imprints to identify new opportunities for audience growth.
7. Monitor and analyze performance data to refine strategies.
8. Stay informed on podcast and digital media trends to enhance campaign effectiveness.

Qualifications:

1. Proven experience in audience development and content promotion, with podcast experience as a plus.
2. Strong skills in newsletter and social media strategy, content calendar management, and platform-optimized content creation.
3. Excellent communication skills, both verbal and written.
4. Highly organized with the ability to manage multiple projects.
5. Analytical mindset focused on performance metrics and testing.
6. Ability to work effectively with internal teams and external partners.
7. Enthusiasm for podcasts, digital media, and storytelling.

Experience:

1. Associate Manager: 2+ years in digital marketing, content strategy, publicity, or audience development.
2. Manager: 4+ years in similar fields.
3. Experience in podcasting, publishing, or digital-first media environments preferred.
4. College degree or equivalent professional experience required.

This position offers an annual salary of $60,000-$75,000, commensurate with experience.