Associate Manager, Field Marketing - Americas (Remote)

Hyatt Hotels Corporation; Chicago (IL); Remote; USD 80,000 - 85,000; Full time

Benefits offered by this job

Free hotel stays globally

Flexible work schedule

Headspace wellness subscription

Family assistance policy

Paid time off + benefits

Job summary

Hyatt Hotels Corporation seeks an Associate Field Marketing Manager for the Essentials portfolio to bridge corporate strategy and hotel execution. You will support digital campaigns, content management, and regional marketing plans across LATAM & Caribbean properties, driving revenue and brand awareness.

Ideal candidates have 3+ years in digital marketing or e-commerce, strong communication skills, and the ability to work in a fast-paced corporate environment. Hospitality experience is a plus.

Qualifications

• 3+ years of Digital Marketing, Media, or E-Commerce experience, with 6+ months of global-brand planning.
• Excellent interpersonal and written communications skills.
• Ability to operate at pace in a service-oriented environment.
• Proven ability to build relationships across many departments at the corporate office.
• Hospitality marketing experience is a plus.

Responsibilities

• Manage digital marketing programs for Field Marketing program hotels in the LATAM/Caribbean region.
• Plan and execute content, SEO/SEM, Paid Social, and email activities; support online campaigns.
• Develop annual marketing plans and budgets based on market analysis and performance.
• Attend sales and revenue calls to inform digital plans and objectives.
• Provide ongoing training and guidance to property marketing teams.

Skills

Digital Marketing

E-commerce

Stakeholder Collaboration

Analytical Thinking

Tools

Adobe Analytics

Google My Business

TripAdvisor

Tableau

Google Applications

3rd Party Listings

Koddi Private Markets

Job description

The Opportunity

Hyatt Hotels Corporation seeks an enthusiastic Associate Field Marketing Manager for the Essentials portfolio to join a team that loves being the connection between corporate marketing strategy and hotel execution and is eager to develop their skill set through providing additional marketing support to members of the Field Marketing team, where you'll be instrumental in continuing to make Hyatt a leading hospitality company. In this role, you will collaborate closely with multiple teams - such as Sales, Operations, Digital and Brand - on a shared goal: to drive hotel revenue. You will be part of a team that is passionate about our purpose, committed to nurturing curiosity and new skills, and building connections across the organization with colleagues, customers, and guests.

Who We Are

At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and our guests have been at the heart of our business and helped Hyatt become one of the best and fastest-growing hospitality brands in the world. Our transformative growth and the addition of new hotels, brands, and business lines can open the door for exciting career and growth opportunities for our colleagues.

As we continue to grow, we never lose sight of what's most important: People. We turn trips into journeys, encounters into experiences, and jobs into careers.

Why Now?

This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception.

How We Care for Our People

What sets us apart is our purpose-to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the Hyatt family. Our care for our colleagues is the key to our success. We're proud to have earned a place on Fortune's prestigious 100 Best Companies to Work For® list since 2013. This recognition is a testament to the tremendous way our Hyatt family continues to come together to care for one another, our commitment to a culture of inclusivity, empathy, and respect, and making sure everyone feels like they belong.

We're proud to offer exceptional corporate benefits which include:

• Annual allotment of free hotel stays at Hyatt hotels globally
• Flexible work schedule
• Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
• A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
• Paid Time Off, Medical, Dental, Vision, 401K with company match

Who You Are

As our ideal candidate, you understand the power and purpose of our culture of care, and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect, and Wellbeing. You enjoy working with others, are results-driven, and are looking for a variety of opportunities to develop personally and professionally.

The Role

This position is responsible for supporting an effective digital marketing and media strategy for a designated portfolio of hotels for the Field Marketing Program hotels in the Latin America & Caribbean region. The Associate Field Marketing Manager helps develop and implement online marketing campaigns to acquire new customers, increase hotel revenues, market share and brand awareness while measuring and reporting on brand and property performance, and consulting with internal and external stakeholders. Digital encompasses organic and paid search, display/banner ads, mobile, paid social media, website, and email. In addition, they will also assist other Field Marketing Managers with tactical support and execution across digital content, website maintenance, regional offers and reporting for their hotels.

Additional responsibilities include:

• Managing digital marketing programs for Field Marketing program hotels. Daily management of hotel websites, third party business and paid media listings (transient)
• Plan and execute web content, SEO, SEM, Paid Social, Meta strategy for a portfolio of hotels. Support World of Hyatt, email marketing activation for the hotels
• Assist hotels in the development of annual marketing plans and budgets to provide recommendations for spend based on market analysis, current performance metrics and best practices
• Attend property/regional-level sales and revenue management calls as deemed necessary to inform digital plans and execution. Understand business needs and competition for properties and cluster regions, developing local marketing objectives, strategies, and tactics to meet owner objectives
• Provide ongoing support to hotels to optimize online hotel presence, with a particular focus on growing book direct revenue and channel mix. Serve as a strategist and liaison for properties for digital agency programs and in other consultative matters
• Coordinate with Field Marketing Managers to support tactical execution of marketing strategies for Field Marketing program hotels. Supporting website content management, third party listings, online optimizations, and reporting delivery
• Deliver reporting to key stakeholders, including KPIs, comparative scorecards, summarization of performance and future recommendations and action items. Benchmark digital activities against comp set and peers in the industry, improving digital marketing strategy and tactics to be ahead of the curve
• Provide ongoing training to property marketing teams. Develop how-to training manuals, guidance, and instruction on how to utilize our digital marketing platforms and tools to optimize digital activities and revenue performance to share with Field Marketing Managers and property marketing teams
• Ensure property marketing programs and initiatives align closely with corporate and brand strategic priorities
• Demonstrate a commitment to Hyatt core values

Ability to travel up to 10%

Qualifications

Experience Required:

• 3+ years of experience in Digital Marketing, Media, or E-Commerce, with 6+ months of marketing and developing integrated plans for a global brand
• Excellent interpersonal and written communications skills
• Must be able to function at a fast pace in a service-oriented environment
• Proven ability to impact and work with all levels of the organization
• Build relationships and work effectively with numerous departments at the corporate office

Experience Preferred:

• 2+ years hospitality marketing experience preferred
• Initiative-taking, goal-oriented, creative, self-starter with exceptional prioritization, time management and organizational skills, including the ability to handle multiple projects simultaneously effectively and competently and the flexibility and ability to quickly adapt to changes and new technologies
• A passion for technology and digital media, including experience with communicating knowledge of evolving best practices and developing resources to action on web trends
• Ability and willingness to operate in a fast-paced, complex corporate environment
• Participant in DE&I activities and events
• On property hotel experience
• Bi-lingual (English and Spanish)

Skills Needed to Perform this Job:

• Proficiency in Microsoft Office Suite
• Proficiency in online tools such as Adobe Analytics, Google My Business, TripAdvisor, Tableau, Google Applications, and various 3rd party listings
• Knowledge of Koddi Private Markets platform
• Ability to navigate through proprietary tools for Website Updates, Digital Asset Management, Custom ancillary promotional offers, and Vanity site platforms

The position responsibilities outlined above are in no way to be construed as all-encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

The salary range for this position is $80,000 - $85,000

The final pay rate/salary offered to the successful candidate will depend on experience, skill level and other qualifications for the role, as well as the location of the performance of work. Pay for the successful candidate will meet local requirements, including the local minimum wage rate.