Associate Manager, eCommerce

Full Glass Wine Co.; United States; Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

Remote-first flexibility

Job summary

Full Glass Wine Co. (FGW) is seeking an Associate Manager, eCommerce to oversee a portfolio of brand storefronts. You will report to the Senior Director, eCommerce and work with marketing, merchandising, wine product, and digital operations to optimize the online experience.

You’ll drive merchandising, site updates, and promotions while focusing on conversion, SEO, and AI-informed improvements across multiple DTC wine brands. Remote-first, fast-paced, growth-driven environment.

Qualifications

• Hands-on experience managing Shopify storefronts across multiple brands.
• Experience updating sites or promotions that improved conversion or sales.
• Strong analytical skills to turn data into actionable recommendations.
• Excellent project management and meticulous attention to detail.
• Collaborative, proactive mindset working with cross-functional partners.
• Comfort navigating shifting priorities in a fast-paced environment.
• Familiarity with ecommerce SEO and AI-driven search considerations.

Responsibilities

• Merchandise wines across storefronts based on inventory, seasonality, and promotions.
• Maintain brand consistency and optimize UX with clear content and SEO.
• Provide data-informed ecommerce priorities and keep projects on schedule.
• Manage day-to-day site updates for a portfolio of brands with on-page SEO.
• Collaborate with broader eCommerce team to standardize practices across FGW storefronts.
• Oversee promotions setup, discount stacking, and cohesive on-site experiences.
• Track site performance metrics and identify opportunities to improve conversions.

Skills

Shopify storefronts

Data analysis

SEO best practices

A/B testing

Project management

Cross-functional collaboration

AI in ecommerce

Adaptability

Education

Bachelor’s degree in Business, Marketing, Ecommerce, or related field

Tools

Shopify Plus

Airtable

Jira

Google Analytics

Shopify analytics

Job description

Full Glass Wine (FGW) is a venture-backed brand acquisition and management firm focused on rapidly acquiring direct-to-consumer (“DTC”) wine companies to build a multi-brand wine marketplace. We are revolutionizing the DTC wine industry by leveraging strategic investments to drive growth and operational efficiency, ensuring each brand reaches its full potential while maintaining its unique identity.

The Role

As Associate Manager, eCommerce, you’ll play a hands-on role managing a portfolio of FGW’s brand storefronts.. Reporting to the Senior Director, eCommerce, you’ll sit at the intersection of marketing, merchandising, wine product, and digital operations, partnering closely with cross-functional teams to bring each brand’s online experience to life.

This is a highly dynamic, hands-on role for someone looking to grow their career in ecommerce. You’ll keep the day-to-day running smoothly as priorities evolve, while bringing fresh, data-informed ideas that help your brands grow.

What You’ll Do

• Keep each storefront fresh and compelling by merchandising available wines based on inventory, seasonality, and marketing-driven promotions.
• Uphold brand consistency and a best-in-class user experience across every site update, ensuring all content is optimized for clarity, SEO, and conversion.
• Provide data-informed recommendations on ecommerce priorities and help keep projects moving forward on time.
• Manage day-to-day site updates for a portfolio of brands, from merchandising and navigation to product pages, collections, and landing pages, with on-page SEO and site content optimized for both traditional and AI-driven search experiences.
• Partner with the broader eCommerce team to share best practices, streamline operations, and drive consistency across all FGW storefronts.

Promotions

• Manage promotion setup across storefronts, including discount creation, offer stacking, and ensuring a seamless, cohesive promotional experience on site.
• Collaborate with brand, creative, lifecycle, and performance marketing teams to bring promotional calendars to life.
• Help analyze past promotional performance, including conversion, AOV, and redemption rates, and share recommendations for opportunities to optimize future offers, landing pages, and on-site promotional placements so each campaign builds on what’s worked before.

Performance & Optimization

• Track and monitor site performance metrics for the brands, such as conversion rate, add-to-cart and checkout completion rates, bounce rate, site speed, Core Web Vitals, and mobile vs. desktop performance.
• Proactively identify opportunities to improve performance, both within ecommerce and in partnership with other marketing teams.
• Use AI and analytics tools to turn behavioral data, merchandising trends, and traffic insights into actionable improvements across the on-site customer experience, from landing page to checkout.
• Contribute to CRO and A/B testing efforts by generating test ideas, supporting test launches, and implementing winning experiences.

Site Health

• Conduct regular storefront audits to identify and resolve issues such as broken links, navigation errors, outdated content, pricing discrepancies, or UX bugs.
• Proactively flag and communicate issues to the appropriate teams (CX, engineering, creative) for timely resolution.
• Continuously improve workflows, documentation, and tools, using AI in everyday work to streamline repetitive tasks and help site operations scale efficiently across brands.

Cross-Functional Collaboration

• Represent ecommerce in cross-functional working groups and launch planning for your brands.
• Collaborate with lifecycle, CX, and analytics teams to optimize digital touchpoints using customer feedback and behavioral data.

What You Bring

• Hands-on experience managing Shopify storefronts, ideally across multiple brands.
• Experience supporting site or promotional updates that improved conversion or sales.
• Strong analytical skills and the ability to turn data into clear, actionable recommendations.
• Excellent project management skills and meticulous attention to detail.
• A collaborative, proactive mindset and the ability to work effectively with cross-functional partners.
• Comfort navigating shifting priorities and weighing tradeoffs in a fast-paced environment.
• Working knowledge of ecommerce SEO best practices and an interest in how AI is changing search.
• Genuine curiosity about AI and a habit of using it to work more efficiently.

Experience

• Bachelor’s degree in Business, Marketing, Ecommerce, or a related field.
• 3-5 years of experience in ecommerce operations, site merchandising, or digital product, preferably in a DTC environment.
• Advanced hands-on experience with Shopify (Shopify Plus preferred).
• Experience with Airtable, Jira, or similar project management tools, plus hands-on use of AI tools to work more efficiently.
• Experience with Google Analytics, Shopify analytics, and BI or dashboarding tools, with exposure to A/B testing.
• Familiarity with SEO tools such as Google Search Console, Semrush, or similar.

Why Join Us

At Full Glass Wine, you’ll get to shape the online experience for some of the most recognized names in DTC wine, and see the impact of your work show up on the site every day. This is a chance to grow with a fast-moving, multi-brand company at a pivotal moment for the industry.

• Hands-on impact: Keep a portfolio of brand storefronts running smoothly and see your work shape how customers shop, discover, and fall in love with wine online.
• Breadth you won’t find elsewhere: Work across multiple brands, each with its own voice and audience, and build skills that span merchandising, promotions, SEO, and site optimization.
• A team that embraces what’s next: Join an eCommerce team that’s actively using AI and new tools to work smarter and stay ahead of how people shop and search.
• Room to grow: Bring new ideas to the table, see them come to life, and build your career alongside a collaborative, supportive team.
• Remote-first flexibility: Do your best work from wherever you work best.