Associate Manager, Digital CX & Personalization Innovation

Kohl's; Menomonee Falls (WI); On-site; USD 80,000 - 110,000; Full time

Job summary

Kohl's is seeking an Associate Manager, Digital Customer Experience and Innovation to drive next-generation initiatives across our digital ecosystem, focusing on personalization, experimentation, and AI-powered interactions.

You will translate vision into scalable programs that improve relevance, drive conversions, and revenue, partnering with Product, Technology, Analytics, and Marketing to operationalize data-driven experiences.

Qualifications

• 4+ years of experience in Digital Experience, Personalization, Marketing, E-commerce, Product, or related field.
• Experience with A/B testing, experimentation frameworks, and optimization strategies.

Responsibilities

• Execute against the digital customer experience and personalization roadmap, translating strategy into scalable programs
• Lead development, execution, and optimization of digital customer experience advancements and personalization initiatives across digital channels
• Design and implement A/B and multivariate tests to validate hypotheses and improve performance
• Support evolution of 1:1 engagement strategies leveraging behavioral, transactional, and contextual data
• Partner with Product, Technology, Analytics, and Marketing to deliver personalization, recommendations, and targeted offers
• Contribute to conversational commerce and guided selling pilots and test programs
• Leverage customer insights and performance data to identify opportunities and inform prioritization
• Monitor performance against KPIs (engagement, conversion, revenue) and translate insights into action
• Drive continuous improvement through a structured test-and-learn approach
• Build strong cross-functional partnerships to ensure alignment and execution
• Additional tasks may be assigned

Skills

A/B testing

Digital experience

Education

Bachelor's degree in Business, Marketing, Engineering, Computer Science, or related field

Job description

Kohl's is seeking an Associate Manager, Digital Customer Experience and Innovation to drive next-generation initiatives across our digital ecosystem, focusing on personalization, experimentation, and AI-powered interactions.

You will translate vision into scalable programs that improve relevance, drive conversions, and revenue, partnering with Product, Technology, Analytics, and Marketing to operationalize data-driven experiences.