Associate Manager Content and SEO

Orveon group; New York (NY); Hybrid; USD 80,500 - 100,500; Full time

Benefits offered by this job

Hybrid First Model

Work From Anywhere

Complimentary Products

Professional Development

Community Engagement

Job summary

Orveon group in New York is looking for an Associate Manager, Content Strategy & SEO. This role involves driving content strategies and optimizing for SEO across premier brands like Bare Minerals and Laura Mercier.

The successful candidate will foster collaboration across creative, marketing, and ecommerce teams, ensuring consistent storytelling while leveraging emerging trends in content and search. Join us and shape the future of beauty with a hybrid work model and comprehensive benefits.

Qualifications

• Proven experience implementing SEO strategies and optimizing content for search.
• Experience developing content briefs and collaborating with creative teams.
• Strong organizational skills to manage content timelines.

Responsibilities

• Drive content and SEO strategies to increase organic traffic.
• Partner closely with cross-functional teams for content alignment.
• Track and analyze SEO and content performance.

Skills

Strong writing skills

SEO knowledge

Analytical skills

Cross-Functional Collaboration

Education

Experience writing for ecommerce or beauty brands

Familiarity with AI tools

Tools

Google Analytics

Shopify

Google Search Console

SEMrush

Job description

Description

About Us

Orveon is a new kind of beauty company on a powerful mission: to change the way the world thinks about beauty. We dare to do things differently — pushing boundaries with purpose, inspiring creativity, and moving with intention in everything we do.

We are a collective of three premium and prestige beauty brands: bareMinerals, BUXOM, and Laura Mercier. With offices in New York, London, Singapore and Columbus, we combine the energy of an entrepreneurial spirit with the scale and ambition to change the way the world thinks about beauty.

Our culture is built on our IMPACT values — Innovative, Motivated, Passionate, Accountable, Collaborative, and Thoughtful. These aren't just words; they define how we show up for each other, for our brands, and for the world around us. We gain strength from our differences and believe that progress happens when we move as one. We are proud to offer a hybrid work model to support the work-life balance of our teams, and we are committed to fostering an inclusive, agile environment where everyone can thrive.

About the Role

This role is suited for a creative and detail-oriented Associate Manager, Content Strategy & SEO to support our ecommerce beauty business across Laura Mercier, bareMinerals, and BUXOM. In this role, you will drive content and SEO strategies to increase organic traffic, optimize content for search, and create engaging, conversion-focused customer experiences.

You will partner closely with cross-functional teams, including Creative, Marketing, CRM, and Ecommerce, to ensure content aligns with business goals and delivers a consistent brand story across channels. This role also plays a key part in evolving how we scale content through AI-driven workflows and improving visibility across emerging search surfaces, including LLM-powered platforms.

This role is ideal for a content-savvy individual with a strong eye for storytelling, a data-driven mindset, and curiosity for how content and search are evolving.

Primary Responsibilities

Content Strategy & Launch Storytelling

• Own content strategy across launches, promotions, and evergreen moments, translating marketing plans into clear site and SEO content execution. Ensure consistent, compelling storytelling across all DTC touchpoints.

Creative Briefing & Asset Planning

• Develop clear, actionable briefs and define asset requirements for all site content, including PDPs, landing pages, and campaigns. Partner with Creative to ensure assets are delivered on time and aligned with business objectives.

Content Operations & Workflow Management

• Own content workflows across tools (e.g., Asana), ensuring visibility into timelines, deliverables, and priorities. Maintain centralized documentation, including briefs, trackers, and calendars, to support scalable execution.

SEO & Emerging Search Optimization

• Own SEO content strategy across PDPs, landing pages, blogs, and FAQs, partnering with agency to guide execution and performance. Optimize for emerging search surfaces, including AI-driven results, to improve visibility and traffic.

AI & Scalable Content Production

• Partner with internal teams and external vendors (e.g., Tolstoy, HUE) to develop scalable, AI-driven content workflows. Define scope and output requirements to efficiently scale content production across channels.

Performance & Reporting

• Track and analyze SEO and content performance, translating data into actionable insights and optimizations. Support ongoing reporting on organic growth, content impact, and emerging trends.

Cross-Functional Alignment

• Partner closely with Creative, CRM, Ecommerce, and Marketing teams across multiple brands to ensure alignment on content strategy and execution. Maintain a cohesive approach while preserving each brand’s distinct voice, positioning, and business priorities.

Key Stakeholders

Work closely with the creative, marketing, and ecommerce teams to ensure alignment on content strategy and execution. Coordinate with the merchandising team to ensure that content supports key product and commercial initiatives.

Qualifications

Content Creation Skills: Strong writing skills with the ability to craft content that balances SEO objectives with compelling storytelling. Experience writing for ecommerce or beauty brands preferred.

SEO & Emerging Search Knowledge: Proven experience implementing SEO strategies and optimizing content for search. Familiarity with technical SEO tools (Google Search Console, SEMrush, etc.) and interest in emerging search trends, including AI-driven and LLM-based discovery.

Content Strategy & Briefing: Experience developing content briefs and collaborating with creative and production teams. Strong organizational skills to manage shot lists, asset requirements, and content timelines.

AI Content Tools Proficiency: Familiarity with AI tools (e.g., ChatGPT, Jasper) to support scalable content creation. Ability to balance automation with quality, brand voice, and performance.

Data-Driven & Analytical: Strong analytical skills with the ability to track performance, evaluate SEO impact, and identify optimization opportunities. Experience with Google Analytics, GSC, and reporting tools.

Cross-Functional Collaboration: Ability to work effectively across Creative, CRM, Marketing, and Ecommerce teams. Strong communication skills to ensure clarity, alignment, and execution.

Preferred

• Experience in the beauty or fashion industry.
• Familiarity with Shopify
• Experience working with SEO agencies or external content partners

What Orveon Offers You

You are a creator of Orveon’s success and your own. This is a rare opportunity to share your voice, accelerate your career, drive innovation and fostering growth. We’re a human sized company so your work will have a big impact on the organization. We invest in the well-being of our Orveoners – both personally and professionally and provide tailored benefits to support all of you, such as:

• “Hybrid First” Model – 3 days per week in office, balancing virtual and face-to-face interactions.
• “Work From Anywhere” – Freedom to work six (6) weeks annually from the location of your choice.
• Complimentary Products – Free and discounted products on new releases and fan-favorites.
• Professional Development – Exposure to senior leadership, learning and development programs, and career advancement opportunities.
• Community Engagement – Volunteer opportunities in the communities in which we live and work.

Pay Transparency

At Orveon Global, we carefully consider a wide range of non-discriminatory factors when determining compensation. Actual salaries may vary based on factors including, but not limited to, geographic location, education, experience, skills, and qualifications.

The pay range for this position is $80,500- $100,500. Supplemented with all the amazing benefits above for full-time employees!

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.