Executive Director Digital Brand

Orveon Global US LLC; City of Niagara Falls (NY); Hybrid; USD 158,000 - 225,000; Full time

Benefits offered by this job

Hybrid First Model – 3 days in office

Work From Anywhere – 6 weeks/year

Free and discounted products

Professional development opportunities

Community engagement

Job summary

Orveon is seeking a seasoned ecommerce executive to lead the DTC North America function from NYC, driving digital strategy and revenue growth across all direct-to-consumer channels. You will own the ecommerce P&L, forecast revenue, optimize margins, and manage budgets.

You will champion site optimization, CRM, retention, and cross-functional collaboration with marketing, IT, and operations while scaling growth with speed and strategic clarity.

Qualifications

• 10+ years in ecommerce with 5+ years in senior leadership.
• Proven track record scaling DTC ecommerce and owning P&L.
• Deep knowledge of Shopify, Klaviyo, GA4, and A/B testing.
• Strong performance marketing, CRO, UX, and retention strategies.
• Executive presence with experience presenting to leadership and board.
• Analytical, fast-paced, and able to adapt to ambiguity.
• Passion for beauty or consumer brands.

Responsibilities

• Develop and execute the overall ecommerce strategy.
• Own the DTC eCommerce P&L and budgeting.
• Identify growth opportunities including marketplaces and cross-border.
• Optimize on-site experience to improve conversion and AOV.
• Lead CRM, loyalty, and lifecycle marketing initiatives.
• Collaborate with cross-functional teams and report to executives.
• Set up dashboards and track KPIs like CAC and LTV.

Skills

Executive presence

Ecommerce leadership

Shopify

Klaviyo

GA4 analytics

Performance marketing

CRM & retention

Cross-functional leadership

Tools

Shopify

Klaviyo

GA4

A/B testing tools

Job description

NYC Office
Headquarters
579 5th Ave
10th Floor
New York, NY 10110, USA

NYC Office
Headquarters
579 5th Ave
10th Floor
New York, NY 10110, USA

Orveon is a new kind of beauty company on a powerful mission: to change the way the world thinks about beauty. We dare to do things differently — pushing boundaries with purpose, inspiring creativity, and moving with intention in everything we do.

We are a collective of three premium and prestige beauty brands: bareMinerals, BUXOM, and Laura Mercier. With offices in New York, London, and Columbus, we combine the energy of an entrepreneurial spirit with the scale and ambition to change the way the world thinks about beauty.

Our culture is built on our IMPACT values — Innovative, Motivated, Passionate, Accountable, Collaborative, and Thoughtful. These aren't just words; they define how we show up for each other, for our brands, and for the world around us. We gain strength from our differences and believe that progress happens when we move as one. We are proud to offer a hybrid work model to support the work-life balance of our teams, and we are committed to fostering an inclusive, agile environment where everyone can thrive.

About the Role

As the leader of our DTC North America function, you will be responsible for driving digital strategy and revenue growth across all direct-to-consumer channels. You will bring strong executive presence and the ability to operate with urgency—making sound decisions quickly, moving initiatives from strategy to execution at pace, and representing the eCommerce function with credibility at the senior leadership and board level.

Primary Responsibilities

• Develop and execute the overall eCommerce strategy aligned with brand, product, and growth goals.
• Own the DTC eCommerce P&L, including revenue forecasting, margin optimization, and budget management.
• Identify and capitalize on new growth opportunities including site expansion, marketplaces, cross-border revenue and new technologies.

Site Experience & Conversion Optimization

• Optimize on-site performance, navigation, content, merchandising, and personalization to improve conversion rate and AOV.
• Oversee the end-to-end customer journey from first click to post-purchase engagement.

Performance Marketing & Retention

• Champion the growth of social commerce as a key acquisition and conversion channel. Collaborate closely with Content, Creative, and Social teams to develop platform-native strategies that drive engagement and sales through TikTok Shop, Instagram Shopping, and emerging social platforms. Leverage influencer partnerships, UGC, livestreaming, and community-driven content to drive awareness and conversion.
• Partner with Marketing to drive efficient customer acquisition across paid and organic channels (Meta, Google, TikTok, Affiliate, SEO, etc.). Own the brand’s organic discoverability strategy, including traditional SEO and emerging Generative Engine Optimization (GEO)—ensuring Orveon brands surface prominently in AI-generated search results, LLM recommendations, and next-generation discovery surfaces.
• Serve as the company’s strategic thought leader on CRM, loyalty, and lifecycle marketing. Define the vision and roadmap for email, SMS, loyalty programs, and personalization to grow LTV, deepen engagement, and reduce churn. Translate customer data and behavioral signals into differentiated retention strategies that set Orveon brands apart in the DTC landscape.
• Use segmentation and behavioral data to drive lifecycle marketing efforts.

Analytics & Customer Insights

• Analyze KPIs including CAC, LTV, conversion rate, bounce rate, and customer segmentation to inform strategy.
• Leverage data to understand customer behavior and prioritize high-impact initiatives.
• Set up robust A/B testing frameworks and performance dashboards.

Team Leadership & Cross-Functional Collaboration

• Build, develop, and inspire a high-performing eCommerce team. Set a clear vision, establish accountability, and create a culture of ownership and continuous learning. Coach talent at all levels and represent the team’s work with credibility and conviction to executive leadership.
• Collaborate cross-functionally with Demand Planning, Brand Marketing, IT, Operations, Creative, Finance, and Customer Experience teams. Partner closely with the Demand Planner to identify inventory gaps and opportunities, ensuring digital merchandising, promotional planning, and new product launches are supported by sufficient stock—and that eCommerce demand signals inform replenishment and allocation decisions.
• Champion a customer-first, digitally led culture throughout the organization.

Qualifications

• 10+ years of experience in eCommerce, with at least 5 years in a senior leadership role within a DTC brand (beauty or consumer goods preferred).
• Proven track record of scaling DTC eCommerce businesses and owning digital P&L.
• Deep understanding of Shopify platform, Klaviyo CRM platform, analytics tools (GA4) and A/B testing frameworks.
• Strong grasp of performance marketing, CRO, UX, and customer retention strategies. Working knowledge of SEO and Generative Engine Optimization (GEO), including how AI-driven discovery surfaces are reshaping organic acquisition.
• Exceptional leadership skills with demonstrated executive presence; experienced managing cross-functional teams and presenting to senior leadership and board-level audiences.
• Highly analytical, results-oriented, and able to move with speed and decisiveness in a fast-paced, high-growth environment. Comfortable operating under ambiguity and shifting priorities without losing execution quality.
• Passion for beauty, wellness, or consumer brands is a big plus.

What Orveon Offers You

You are a creator of Orveoner’s success and your own. This is a rare opportunity to share your voice, accelerate your career, drive innovation and fostering growth. We’re a human sized company so your work will have a big impact on the organization. We invest in the well-being of our Orveoners – both personally and professionally and provide tailored benefits to support all of you, such as:

• “Hybrid First” Model – 3 days per week in office, balancing virtual and face-to-face interactions.
• “Work From Anywhere” – Freedom to work six (6) weeks annually from the location of your choice.
• Complimentary Products – Free and discounted products on new releases and fan-favorites.
• Professional Development – Exposure to senior leadership, learning and development programs, and career advancement opportunities.
• Community Engagement – Volunteer opportunities in the communities in which we live and work.

Pay Transparency –

The following represents a good faith estimate of the compensation range for this position.

At Orveon Global, we carefully consider a wide range of non-discriminatory factors when determining salary. Actual salaries will vary depending on factors including but not limited to location, education, experience, and qualifications.

The pay range for this position is $157,500 – $225K Supplemented with all the amazing benefits above for full-time employees!

Equal Opportunities and Accommodations

Orveon is deeply committed to building a workplace and global community where inclusion is not only valued but prioritized. Find out more on our careers page. https://www.orveonglobal.com/career

Opportunities and Accommodations - Orveon is deeply committed to building a workplace and global community where inclusion is not only valued but prioritized. Find out more on our careers page. https://www.orveonglobal.com/career

Orveon is deeply committed to building a workplace and global community where inclusion is not only valued but prioritized. We strive to build and nurture a culture where a focus on diversity, equity, and inclusion is instinctive. Our deep sense of passion and pride in what we do, both as individuals and as a collective, unifies our shared commitment to “changing beauty for the better”. Therefore, all qualified applicants receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neurodiversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds. We recognize and celebrate different ideas, perspectives, and backgrounds and know they create a more robust and creative work environment.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.