Associate Manager, Campus Marketing & Communications

tstc; United States; On-site; USD 57,000 - 63,000; Full time

Job summary

Texas State Technical College (TSTC) is seeking an Associate Manager, Campus Marketing & Communications to bridge the CMO's office with campus leadership and guide localized marketing efforts.

The role focuses on content creation, public relations, social media, event promotion, and media training, collaborating with central marketing teams. The final salary offer ranges from 57k to 63k, depending on qualifications and experience.

Qualifications

• Bachelor's degree or equivalent in marketing, communications or related field.
• Experience coordinating campus-level marketing or PR programs.
• Ability to collaborate with central marketing team.

Responsibilities

• Act as the primary liaison between the CMO's office and the campus provost to align priorities.
• Develop campus marketing content and coordinate PR, social media and events.
• Prepare staff for media interviews and crisis communications.
• Manage campus-specific storytelling, press releases, and articles.
• Collaborate with central marketing designers, writers and videographers.
• Lead future leadership opportunities and expansion across multiple locations.

Skills

Campus Marketing Strategy

Public Relations

Social Media

Event Promotion

Multimedia Content Creation

Media Training

Crisis Communication

Collaboration with Marketing Experts

Job description

Are you someone who strives for excellence, values accountability, provides the best service, all while reflecting unwavering integrity? Our talented team members across the state follow the behaviors, beliefs and outcomes of these core values to ensure that our vision is met. If you're ready to join the TSTC family and make great memories please complete our application process.

Job Description

The Associate Manager, Campus Marketing & Communications at Texas State Technical College (TSTC) is a strategic and hands‑on role responsible for serving as the liaison between the CMO's office and the campus provost, ensuring that campus‑specific marketing, public relations, and promotional efforts align with institutional goals.

This role is responsible for content creation, public relations, social media, multimedia production, event promotion, and media training while collaborating with TSTC's centralized marketing team, including graphic designers, content writers, and multimedia specialists. Additionally will prepare and train the campus provost and other key staff for media interviews, public relations opportunities, and crisis communications.

This role will take the lead in localized marketing efforts, ensuring that campus stories, events, and initiatives receive the attention they deserve.

Associate Manager, Campus Marketing & Communications must consistently demonstrate the TSTC Core Values of Excellence, Accountability, Service, and Integrity as an essential component of the role and a standard of individual performance. Reports to the Chief Marketing Officer (CMO)'s office and works closely with the campus provost, faculty, students, and the central marketing team.

Hiring Range is $57-63K.

The final salary offer will be determined based on the candidate's qualifications and experience.

Equivalent combination of education, training and relevant professional experience will be considered.

Key Areas of Focus

• Campus Marketing Strategy - Serve as the liaison between the CMO's office and the campus provost, ensuring marketing efforts align with campus needs.
• Public Relations & Storytelling - Write and publish press releases, news articles, and blog content about campus initiatives, student success, and faculty achievements.
• Social Media & Digital Engagement - Develop and manage campus‑specific social media content, ensuring brand consistency and audience engagement.
• Event Promotion & Coordination - Support campus events and special occasions by developing marketing materials, coordinating promotions, and capturing event content.
• Multimedia Content Creation - Capture and coordinate photos and videos, while working with TSTC's central photography and videography team for professional production.
• Media Training & Crisis Communication - Prepare the campus provost and other key leaders for media interviews and train them on best practices for public speaking, media relations, and crisis response.
• Collaboration with Marketing Experts - Work closely with TSTC's graphic designers, content writers, and multimedia professionals to produce high‑quality marketing materials.
• Future Leadership & Expansion - This role may transition into a leadership position, overseeing campus marketing coordinators across multiple TSTC locations.

Role Responsibilities

Campus Marketing & Liaison Responsibilities

Act as the primary liaison between the CMO's office and the campus provost, ensuring alignment on marketing priorities, messaging, and promotional needs.

Work with campus leadership to identify marketing opportunities, ensuring effective promotion of events, student engagement initiatives, and institutional priorities.

Provide regular updates and reports to the CMO's office regarding campus marketing activities, media coverage, and promotional success.

Public Relations & Content Development

Research, write, and publish press releases, news articles, and blog posts to highlight campus achievements, events, and faculty/student success stories.

Ensure all campus‑related PR materials align with TSTC's brand voice and messaging guidelines.

Collaborate with local media outlets to increase positive coverage of the campus in the community.

Social Media & Digital Content Creation

Develop engaging social media content, including photos, videos, event highlights, and real‑time updates.

Partner with TSTC's central social media team to ensure content aligns with institutional branding and strategy.

Monitor social media engagement, respond to inquiries, and collaborate with the marketing team to enhance reach and engagement.

Event Promotion & Campus Engagement

Work with TSTC's design and content teams to create promotional materials for campus events, open houses, and student engagement initiatives.

Assist in event logistics, ensuring proper media coverage and marketing support for key campus occasions.

Coordinate with the provost's office and marketing team to develop targeted event marketing plans.