Campus Marketing & Communications Lead

TSTC; New Braunfels (TX); On-site; USD 49,000 - 53,000; Full time

Job summary

Texas State Technical College (TSTC) seeks a Campus Marketing & Communications Lead to align campus messaging with institutional goals. The role partners with campus leadership to drive marketing, PR, social media, and events, highlighting student success and community impact.

The position collaborates with the central marketing team and reports to the Marketing office, ensuring cohesive campaigns and effective outreach across campus.

Qualifications

• Three+ years of experience in marketing, PR, social media or digital content creation.
• Proven experience writing and publishing press releases, news articles, and promotional content.
• Experience managing social media platforms and audience engagement strategies.
• Basic photography and videography experience, with ability to coordinate with professional media teams.
• Experience in public speaking coaching or media training.

Responsibilities

• Serve as the primary liaison between the Marketing office and campus leadership to coordinate campus messaging.
• Develop and publish content highlighting student success and institutional impact.
• Lead campus-specific social media efforts and coordinate with central teams for brand alignment.
• Plan and promote campus events, open houses, and initiatives.
• Capture campus life through photography and videography and coordinate with the multimedia team.
• Provide media training for campus leadership and support crisis communication plans.

Skills

Marketing strategy

Public relations

Social media management

Content development

Event promotion

Tools

Canva

Adobe Creative Suite

Job description

Are you someone who strives for excellence, values accountability, provides the best service, all while reflecting unwavering integrity? Our talented team members across the state follow the behaviors, beliefs and outcomes of these core values to ensure that our vision is met.

Job Description

The Campus Marketing & Communications Lead serves as a strategic and hands‑on partner between the Marketing office and campus leadership to ensure that campus‑specific marketing, public relations, and promotional efforts align with TSTC's institutional goals. The role is responsible for content development, social media, public relations, multimedia coordination, event promotion, and crisis communication preparation, with a focus on highlighting student success and institutional impact. This position collaborates closely with the central marketing team while also supporting the provost and local stakeholders to elevate campus visibility and community engagement. The Campus Marketing & Communications Lead reports to the Marketing office and works in close partnership with campus leaders, faculty, and students.

Hiring Range is $49-53K.

The final salary offer will be determined based on the candidate's qualifications and experience.

Equivalent combination of education, training and relevant professional experience will be considered.

Essential Functions

The employee will demonstrate TSTC's Core Values of Excellence, Accountability, Service, and Integrity with internal and external stakeholders, customers, students, and community members.

Campus Marketing & Liaison Responsibilities

• Serves as the primary liaison between the Marketing office and the campus provost, coordinating campus‑specific messaging and promotional activities.


• Partners with local leadership to identify marketing opportunities that elevate student engagement and promote key institutional initiatives.


• Communicates regularly with the central marketing team to ensure alignment and performance tracking across campaigns.

Public Relations & Content Development

• Develops and publishes press releases, blog posts, and media content to highlight campus achievements and success stories.


• Ensures consistency with TSTC's brand voice and editorial standards.


• Builds relationships with local media outlets and community stakeholders to strengthen public visibility.

Social Media & Digital Engagement

• Leads campus‑specific social media efforts, creating and curating engaging content that supports awareness and community engagement.


• Partners with the central social media team to ensure brand alignment and reporting accuracy.


• Monitors engagement and contributes to digital strategy improvements based on performance analytics.

Event Promotion & Campus Engagement

• Collaborates with central design and content teams to promote campus events, open houses, and initiatives.


• Supports planning and marketing logistics to ensure successful visibility and participation.


• Develops integrated marketing plans that reflect local needs and institutional priorities.

Photography, Videography & Multimedia Support

• Captures campus life through photography and videography while coordinating with TSTC's central multimedia team for professional production needs.


• Maintains an organized archive of digital content and ensures timely delivery of visual assets for campaigns and publications.

Media Training & Crisis Communication

• Prepares the campus provost and designated staff for media interviews, offering training on public speaking, media relations, and institutional messaging.


• Coordinates media requests and supports the implementation of local crisis communication plans in alignment with guidance from the CMO's office.

Collaboration with Marketing & Creative Teams

• Works closely with graphic designers, writers, and multimedia specialists to develop branded, high-quality materials. Provides localized insights and collaborates on statewide campaigns to amplify the impact of marketing initiatives.

Education, Experience, & Skills

Required Qualifications

• Three or more years of experience in marketing, public relations, social media, or digital content creation.


• Proven experience writing and publishing press releases, news articles, and promotional content.


• Experience managing social media platforms and creating audience engagement strategies.


• Basic photography and videography experience, with ability to coordinate with professional media teams.


• Experience in public speaking coaching or media training.


• Ability to travel up to 25% based on business needs.

Preferred Qualifications

• Experience in higher education, student engagement, or event marketing.


• Familiarity with media outreach and community engagement.


• Proficiency in design tools such as Canva or Adobe Creative Suite.

Core Competencies

Communication & Storytelling

Demonstrates strong written and verbal communication skills with the ability to translate campus stories into compelling content that resonates with internal and external audiences.

Strategic Collaboration

Works effectively across departments and campuses, aligning local needs with institutional strategy and coordinating with a centralized marketing team.

Media & Public Relations

Understands the dynamics of media relationships, public presence, and crisis messaging, and confidently coaches others in media-facing roles.

Digital Fluency

Navigates social platforms, content management systems, and digital communication tools to develop timely, relevant, and engaging content.

Project & Time Management

Effectively manages multiple initiatives, meets deadlines, and delivers results under pressure while maintaining focus and attention to detail.

Adaptability & Initiative

Demonstrates flexibility in handling shifting priorities and proactively identifies new opportunities for campus engagement and promotion.

Note: This job description outlines key responsibilities of the role and may not encompass every duty. Leadership may assign additional tasks as required to support TSTC's mission.

Equal Opportunity Employer

Texas State Technical College (TSTC), as an equal opportunity employer, complies with all applicable federal and state laws regarding nondiscrimination. TSTC is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

Employment Eligibility Verification

If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at TSTC.

Background Checks

A criminal history background check will be required for the finalist(s) under consideration for this position.