Associate Manager - Brand Experience Marketing - Arby's

Arby's; Atlanta (GA); On-site; USD 85,000 - 125,000; Full time

Job summary

Inspire is seeking a highly analytical Brand Strategist Associate Manager to monitor and improve Arby’s brand performance. You will translate performance data into actionable recommendations and partner with Brand Experience leadership and cross-functional teams to drive momentum.

The role emphasizes test-and-learn environments, KPI tracking, and delivering executive-ready summaries for leadership reviews.

Qualifications

• Bachelor’s degree in business, marketing, economics, engineering, or related field.
• 3–5 years in strategy, analytics, brand marketing, consulting, or test-and-learn environments.
• Strong analytical mindset with ability to translate data into actions.

Responsibilities

• Supports core and in-market performance management and tracks KPIs.
• Maintains performance views and develops recommended action plans.
• Prepares weekly marketing performance updates and quarterly assessments.
• Leads data analysis, calendar optimization, and cross-functional alignment.
• Manages meeting agendas, deliverables, and follow-ups with franchisees and leadership.

Skills

Analytical mindset

Cross-functional collaboration

Structured problem solving

Project management

Executive communication

Education

Bachelor's degree in business/marketing/economics/engineering

Tools

Excel

PowerPoint

Tableau/Power BI

Job description

We are looking for a highly analytical, curious, and execution-oriented brand strategist to help monitor, analyze, and improve the performance of the core business across the Arby’s brand experience. This role is ideal for someone who thrives in test-and-learn environments, enjoys solving complex business problems, and can translate data into clear, actionable recommendations.The Associate Manager will support the health of the business by turning performance, competitive, and consumer data into clear insights and next steps. This role partners closely with Brand Experience leadership and cross-functional stakeholders to keep in-market performance visible, flag risks and opportunities early, and ensure recommendations move forward with clarity, momentum, and confidenceQualifications:Education: Bachelor’s degree in business, marketing, economics, engineering, or related fieldProfessional Experience: 3–5 years in strategy, analytics, brand marketing, consulting, or test-and-learn environmentsEssential Duties and Responsibilities:Supports core and in-market performance management, tracking KPIs, competitive activity, and campaign performance to inform data-driven decisionsMaintains performance views to set expectations of forecast vs. actual and develop recommended action plans based on resultsPrepares and delivers weekly calendar and marketing performance updatesLeads analysis for quarterly situation assessments and post-mortemsSupports in-market calendar optimization in collaboration with leadershipDevelops ad hoc insight briefsManages franchisee meeting agenda, deliverables, and follow-upsActs as central connector across cross-functional teams to drive alignment and follow-through on recommended actionsSupport Stage Gate process to deliver the national calendar – bringing rigor and consistency to measurement and decision-making frameworksTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Core Capabilities:Strong analytical mindset and experience working with large, complex datasets and translating insights into actionAbility to balance customer experience, operational feasibility, and financial impact in decision-makingStructured problem solver with high attention to detail and follow-throughEffective project manager, with strong organizational skills with ability to manage multiple workstreams, calendars, deadlines, stakeholders and timelines simultaneouslyComfortable navigating ambiguity and driving progress in test-and-learn environmentsResults-oriented with a bias for action, strong follow-through, and the ability to connect day-to-day work to measurable brand, guest, and business impact.Excellent written and verbal communication skills, with comfort preparing polished meeting materials and executive-ready summaries.Comfort working in a fast-paced, cross-functional environment with internal teams, external partners, and leadership stakeholders.Technical Skills:Proficient in Excel (pivot tables, SUMIFS, INDEX/MATCH)Strong PowerPoint skills with ability to create clear, executive-ready materialsExperience using Tableau, Power BI, or similar tools to self-serve and analyze dataInspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.