Associate Manager - Brand Experience Marketing - Arby's

Inspire; Atlanta (GA); On-site; USD 90,000 - 120,000; Full time

Job summary

Inspire is seeking an Associate Manager, Brand Strategy to monitor performance across the Arby’s brand experience and translate data into actionable recommendations.

You will partner with Brand Experience leadership and cross-functional teams to flag risks, drive insights, and keep national campaigns aligned with business goals.

The role emphasizes test-and-learn rigor, KPI tracking, and clear executive-ready updates to inform decision-making and deployment across markets.

Qualifications

• Bachelor’s degree in business, marketing, economics, engineering, or related field.
• 3–5 years in strategy, analytics, brand marketing, consulting, or test-and-learn environments

Responsibilities

• Supports core and in-market performance management, tracking KPIs, competitive activity, and campaign performance to inform data-driven decisions
• Maintains performance views to set forecast vs. actual expectations and develop action plans
• Prepares and delivers weekly marketing performance updates
• Leads analysis for quarterly situation assessments and post-mortems
• Supports in-market calendar optimization with leadership
• Develops ad hoc insight briefs
• Manages franchisee meeting agenda, deliverables, and follow-ups
• Acts as central connector across cross-functional teams to drive alignment
• Supports Stage Gate process to deliver the national calendar with measurement frameworks

Skills

Analytical mindset

Data to insights

Test-and-learn approach

Project coordination

Executive-ready communication

Education

Bachelor’s degree in business, marketing, economics, engineering, or related field

Tools

Excel

PowerPoint

Tableau/Power BI

Job description

We are looking for a highly analytical, curious, and execution-oriented brand strategist to help monitor, analyze, and improve the performance of the core business across the Arby’s brand experience. This role is ideal for someone who thrives in test-and-learn environments, enjoys solving complex business problems, and can translate data into clear, actionable recommendations.

The Associate Manager will support the health of the business by turning performance, competitive, and consumer data into clear insights and next steps. This role partners closely with Brand Experience leadership and cross-functional stakeholders to keep in-market performance visible, flag risks and opportunities early, and ensure recommendations move forward with clarity, momentum, and confidence.

Qualifications:

Education: Bachelor’s degree in business, marketing, economics, engineering, or related field

Professional Experience: 3–5 years in strategy, analytics, brand marketing, consulting, or test-and-learn environments

Essential Duties and Responsibilities:

• Supports core and in-market performance management, tracking KPIs, competitive activity, and campaign performance to inform data-driven decisions
• Maintains performance views to set expectations of forecast vs. actual and develop recommended action plans based on results
• Prepares and delivers weekly calendar and marketing performance updates
• Leads analysis for quarterly situation assessments and post-mortems
• Supports in-market calendar optimization in collaboration with leadership
• Develops ad hoc insight briefs
• Manages franchisee meeting agenda, deliverables, and follow-ups
• Acts as central connector across cross-functional teams to drive alignment and follow-through on recommended actions
• Support Stage Gate process to deliver the national calendar – bringing rigor and consistency to measurement and decision-making frameworks

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Core Capabilities:

• Strong analytical mindset and experience working with large, complex datasets and translating insights into action
• Ability to balance customer experience, operational feasibility, and financial impact in decision-making
• Structured problem solver with high attention to detail and follow-through
• Effective project manager, with strong organizational skills with ability to manage multiple workstreams, calendars, deadlines, stakeholders and timelines simultaneously
• Comfortable navigating ambiguity and driving progress in test-and-learn environments
• Results-oriented with a bias for action, strong follow-through, and the ability to connect day-to-day work to measurable brand, guest, and business impact.
• Excellent written and verbal communication skills, with comfort preparing polished meeting materials and executive-ready summaries.
• Comfort working in a fast-paced, cross-functional environment with internal teams, external partners, and leadership stakeholders.

Technical Skills:

• Proficient in Excel (pivot tables, SUMIFS, INDEX/MATCH)
• Strong PowerPoint skills with ability to create clear, executive-ready materials
• Experience using Tableau, Power BI, or similar tools to self-serve and analyze data

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.