Associate, Programmatic

Horizon Media Inc.; New York (NY); Hybrid; USD 66,000 - 85,000; Full time

Benefits offered by this job

Health insurance

Life and disability insurance

Retirement savings plans

Company paid holidays

Unlimited PTO

Mental health resources

Pet insurance

Childcare resources

Identity theft insurance

Fertility assistance programs

Fitness reimbursement

Job summary

Horizon Media Inc. in New York, NY, is seeking an Associate, Programmatic to support tactical media plan creation and in-platform setup and optimization. The role emphasizes analytical thinking, technical comfort, and collaboration across teams to drive success against business goals.

The candidate will work with major DSPs and data platforms, translating media plans into platform configurations and delivering measurable results while navigating a hybrid work environment.

Qualifications

• At least 1 year of specialized programmatic planning and buying experience.
• Proven ability to build relationships and thrive in highly collaborative work environments.
• Advanced ability to capture and recall detailed information on media buys.
• Preference to work on the disruptive side of business, with new technology.
• Knowledge of statistical concepts relevant to optimization, as well as scientific testing in live campaign environments.
• Strong familiarity with ad operations and campaign management (e.g., tagging, ad-servers, viewability tracking).
• Experience working with large data sets and familiarity with self-service digital platforms like The Trade Desk, DV360, Walmart Connect, Amazon, Yahoo.
• Strong ability in Microsoft Excel expected.
• Comfort level with being able to parallel path and work across multiple workstreams and clients at the same time.

Responsibilities

• 30% Tactical Planning: Plan development; vendor communication to support campaign build-out and align plan with platform setup.
• 50% Buying & Optimization: Lead campaign setup translating plan details into platform architecture; implement bidding and budget practices.
• 20% Learning & Development: Attend weekly meetings; share knowledge and mentor assistants/interns.

Skills

Programmatic planning

Media buying

Data analysis

Audience targeting

Excel proficiency

Relationship building

Campaign management

Self-service platforms

Attention to detail

Collaboration

Tools

The Trade Desk

DV360

Walmart Connect

Amazon

Yahoo

Excel

Job description

Job Description Who We Are

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging. At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

What You’ll Do

The role of Associate, Programmatic seeks an analytical, creative, intellectually curious, technical, and technologically fearless individual to support the creation of tactical media plans and manage in-platform set up and optimization. This role is critical for making sure that set up and activation equate to success against media strategy and business goals.

Main Duties and Responsibilities

• 30% Tactical Planning
  Plan development: Responsible for vendor communication in support of media plan build out. Manage the creation & maintenance of campaign trackers, plan templates & launch briefs Audience selection: Understand audience partners, platforms and solutions to maximize audience impact through segment selection and application. Be able to isolate insights from audience segment performance for iterative audience development. Communication: Ensure painstakingly clear documentation of alignment between plan and platform set up, changes to budgets and creatives and direction, and all other coordination matters Collaboration: Work with colleagues on different accounts and verticals, as well as in different functions like Analytics to develop a perspective for the most effective platforms, tactics and setup for your given campaign charge.
• 50% Buying & Optimization
  Platform build out: Lead the campaign set up that translates media plan and launch brief details into platform architecture. & tactical optimizations Optimization plan: Organize your bidding and optimization outline ahead of time and be able to deliver on optimization impact through the implementation of best practices for bidding, budget management, ad operations and reporting. Change logs: Manage change logs in order to demonstrate the throughline of optimization changes to campaign kpi improvement
• 20% Learning & Development
  Training: Learn key programmatic strategy and optimization concepts, technology and tasks; maintain a steep but accelerated learning curve toward subject-matter expertise. Attend and participate in weekly status meeting. Knowledge share: Educate internal and external clients on programmatic capabilities and case studies. Supervisory Responsibilities No management responsibility but Associate is vital to helping train and mentor Assistants and interns.

Knowledge and Skills Required

• At least 1 year of specialized programmatic planning and buying experience.
• Proven ability to build relationships and thrive in highly collaborative work environments.
• Advanced ability to capture and recall detailed information on media buys.
• Preference to work on the disruptive side of business, with new technology.
• Knowledge of statistical concepts relevant to optimization, as well as scientific testing in live campaign environments.
• Strong familiarity with ad operations and campaign management (e.g., tagging, ad-servers, viewability tracking).
• Experience working with large data sets and familiarity with self-service digital platforms like The Trade Desk, DV360, Walmart Connect, Amazon, Yahoo.
• Strong ability in Microsoft Excel expected.
• Comfort level with being able to parallel path and work across multiple workstreams and clients at the same time.

Certificates, Licenses, and Registrations None required.

Physical Activity and Work Environment None required.

The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

#LI-JC2 #LI-HYBRID

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range $66,300.00 - $85,000.00 A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach.

• health insurance coverage
• life and disability insurance
• retirement savings plans
• company paid holidays
• unlimited paid time off (PTO)
• mental health and wellness resources
• pet insurance
• childcare resources
• identity theft insurance
• fertility assistance programs
• fitness reimbursement

We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

Want to know what makes Horizon a great place to work? At Horizon, business is personal - and that means connecting with what matters. Horizon is powered by one of the industry’s most celebrated and inclusive workplace cultures. We believe in the talent of our people and the power of personal, with our passion and commitment to excellence driving our success.

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