Associate Festival Marketing Manager

Live Nation; Atlanta (GA); Hybrid; USD 50,000 - 70,000; Full time

Job summary

Live Nation is seeking an Associate Festival Marketing Manager based in Atlanta to support the C3 Festival Marketing Department with marketing and administrative tasks. The role focuses on invoices, prize fulfillment, and digital support across social platforms for major milestones and announcements.

Collaborate with the Festival Marketing Manager to drive festival sales, keep the team organized, and provide on-site support at events.

Qualifications

• 2+ years of experience in digital, marketing, social media, event production, festivals, tech and/or design.
• Strong organization, attention to detail, initiative and fast learning.
• Experience coordinating projects, budgets, vendors and deadlines.
• Proficiency with Microsoft Excel, Outlook, and budgeting platforms.
• Knowledge of social media content strategy, copywriting and creativity.
• Familiarity with digital marketing platforms including Webflow, Mailchimp, Facebook, X, Instagram, YouTube, TikTok.

Responsibilities

• Social media calendar creation and posting management across platforms.
• Coordinate with creative team on copywriting and asset production.
• Manage approval process communications with marketing manager and festival execs.
• Email and SMS campaigns on Mailchimp.
• Website management using Webflow.
• Budget management for designated festivals in Excel and internal systems.
• Submit and monitor expenses and invoices in budget system and Airtable.
• Influencer campaign management with Upfluence.
• Contest winner communication and prize fulfillment.
• Media partner wristband fulfillment and shipment coordination.
• Assist with on-site festival logistics including Press Lounge setup and social media marketing.

Skills

Digital marketing

Social media

Event production

Festivals

Design

Budgeting

AI tools usage

Tools

Webflow

Mailchimp

Facebook

X (Twitter)

Instagram

YouTube

TikTok

Job description

Job Summary

Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com . C3 Presents creates music festival experiences for millions of fans across the globe, setting the new standard each year for events that are as memorable as they are spectacular, including Austin City Limits Music Festival in Texas, Lollapalooza in Chicago (and seven other countries), and Bonnaroo in Manchester, Tennessee.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

THE JOB

The Associate Festival Marketing Manager supports the C3 Festival Marketing Department's overall marketing and administrative tasks. Their main responsibilities will include, but are not limited to, management of invoices and expenses, contest winner communication and prize fulfillment, digital support (focusing on social media, e-mail & SMS marketing) for major milestones & announcements, coordinating with our in-house creative team on content production and supporting on-site at our festivals with social media and production set up.

This Associate Festival Marketing Manager will collaborate closely with the designated Festival Marketing Manager to support all major announcements and drive towards our main goal of selling out their specific festivals, including Extra Innings, Minnesota Yacht Club, Country Calling and more. They will contribute to the overall goal to keep the team organized and efficient, while also providing support for the designated Festival Marketing Manager.

This role requires someone who is focused, highly organized, and able to continually prioritize while balancing multiple projects. Experience with overall marketing strategy and budget management is important, along with an attention, eye for detail, and creative thinking.

The ideal candidate has a passion for music, live events, popular culture, and media trends. They must also have excellent communication skills and the ability to work quickly and efficiently while having a team-oriented mindset.

An Atlanta-based candidate is preferred as in-office work will be required on occasion as well as flexible hybrid.

WHAT THIS ROLE WILL DO

• Social media calendar creation and posting management (Facebook, Instagram, X, TikTok, YouTube, Spotify, Snapchat)
• Coordinate with creative team on copywriting and asset production
• Work through approval process communications with marketing manager and festival execs, when necessary
• Email and SMS campaigns on Mailchimp
• Website management - utilizing Webflow platform
• Manage and update budgets for designated festivals in Microsoft Excel and our internal budget management platform
• Submit and monitor expenses and invoices in C3's accounting system and keep track of updates with Airtable
• Influencer campaign management with Upfluence
• Coordinate contest winner communication and prize fulfillment
• Manage Media Partner wristband fulfillment and shipment for each festival
• Assist with on-site logistics at festivals, including Press Lounge set up, social media marketing, giveaway winner prize fulfillment and media partner support
• Assist with simple graphic design tasks via Photoshop or InDesign a plus (for website and email marketing)
• This role requires out-of-state travel and weekend work for events
• Perform other duties and support additional projects and events as assigned

WHAT THIS PERSON WILL BRING

• 2+ years of experience working in digital, marketing, social media, event production, festivals, tech and/or design
• Excellent organization, attention to detail, takes initiative and fast learner
• Demonstrated experience coordinating projects, budgets, vendors, and operational processes in a deadline driven environment
• Proficiency with Microsoft Excel, Outlook, and budgeting platforms
• Strong knowledge of social media content strategy, copywriting, and creativity
• Knowledge of digital marketing platforms, including Webflow, Mailchimp, Facebook, X, Instagram, YouTube, TikTok
• Experience and proficiency in utilizing AI tools to streamline research, improve efficiency, accuracy, and creativity
• Experience with Sprout Social or similar social media posting and